{"id":1141,"date":"2020-02-21T20:53:00","date_gmt":"2020-02-21T20:53:00","guid":{"rendered":"https:\/\/www.speedpro.com\/northglenn\/?p=1141"},"modified":"2020-12-23T21:53:04","modified_gmt":"2020-12-23T21:53:04","slug":"how-to-choose-the-right-kind-of-signage-for-your-business","status":"publish","type":"post","link":"https:\/\/www.speedpro.com\/northglenn\/how-to-choose-the-right-kind-of-signage-for-your-business\/","title":{"rendered":"HOW TO CHOOSE THE RIGHT KIND OF SIGNAGE FOR YOUR BUSINESS"},"content":{"rendered":"

As you look to improve the visual appeal of your business or try to attract new clients, you might have thought about the\u00a0type of signage<\/a>\u00a0you need. Visually appealing signs can make a space more attractive, bring in new business and earn the trust of potential clients or customers.<\/p>\n

When you\u2019re looking to add new signage to your company, it\u2019s important for you to know what types of signs are on the market today and how to choose the signs that will work best for your brand.<\/p>\n

QUESTIONS TO ASK BEFORE YOU PICK YOUR SIGNAGE<\/h2>\n

The first part of picking signage is to get some basic information down about your company and clientele. To make sure that your signage will work with your budget, and abide by local laws, ask yourself the following:<\/p>\n

WHAT ZONING LAWS APPLY TO YOUR COMPANY?<\/h3>\n

As you consider signage, the first thing you should examine is the zoning laws surrounding your business. By failing to account for zoning restrictions, you could invest in signage that your local government might make you remove. Zoning laws outline requirements for a sign\u2019s content, font size, materials, color, width and height. Most often, cities will have different requirements for different zones and communities within their limits, so you\u2019ll want to make sure you\u2019re aware of the specific rules in your area.<\/p>\n

\"What<\/p>\n

To learn more about the zoning laws and how they apply to your company, check-in with your city or town\u2019s zoning office. To find your local office, you can search your zip code along with a phrase like \u201csignage zoning regulation.\u201d Knowing the rules and limitations can help to save you time and money.<\/p>\n

WHAT TYPE OF SIGNAGE FITS YOUR PRIMARY DEMOGRAPHIC?<\/h3>\n

While many types of signs are well-received by audiences, there are other types of signage that may be less or more effective with particular populations.\u00a0To understand who your audience is and what they want, you\u2019ll need to access your company\u2019s information about your primary customers. Understanding who your customers are, along with getting an in-depth understanding of their emotional profile and buying habits, will help you find signage that will connect with your target audience the most.<\/p>\n

WHAT SIGNAGE FITS YOUR BUDGET?<\/h3>\n

Your signs need to work with your budget. Figure out what you can afford, then look at the costs of sign materials as well as the cost of making the signs.\u00a0Having a budget will help you narrow down the options available. You\u2019ll be able to easily rule out companies that are too expensive. A good signage company will give you a full breakdown of all of the costs and show you the different options available for you at your budget.<\/p>\n

\"Your<\/p>\n

TYPES OF BUSINESS SIGNS<\/h2>\n

Once you know zoning rules, your budget and who you\u2019re speaking to, the next step is to look at the types of signs available and how to use them.<\/p>\n

OUTDOOR SIGNAGE<\/h3>\n

Exterior signs can attract new customers to your store, as the signs can grab the attention of passersby. Additionally, outdoor signage welcomes clients and starts a relationship off right. When you add\u00a0outdoor signage<\/a>\u00a0to your building, you open up new opportunities and improve brand recognition. Consider the following options as you search for signage that matches your company\u2019s needs:<\/p>\n

1. LARGE FORMAT CORPORATE SIGN GRAPHICS<\/h3>\n

For those in the retail or restaurant space, large outdoor signs are an excellent way to get your name out there and convince those passing by to come into your business.\u00a0On the signs, you can display your company name, along with information that might entice people into seeing more of what you have to offer. Companies often use outdoor signs for advertising their latest sales or deals that will bring more traffic into the store or restaurant.<\/p>\n

\"Large<\/p>\n

Additionally, for service-based companies, outdoor signage will generally be more focused on spreading brand awareness and getting consumers to get in contact with you. A company would be wise to include signature color schemes and featured fonts to reinforce brand awareness on its outdoor signs.<\/p>\n

2. BACKLIT SIGNAGE<\/h3>\n

For businesses that operate at night,\u00a0backlit signage<\/a>\u00a0is crucial to a successful advertising strategy. Backlit signs come with LED lights installed inside the sign or around the frame. Backlighting will illuminate the graphics and images included on the signs, serving both a functional and aesthetic purpose.<\/p>\n

The primary functional value of backlit signage is that it makes your signage easy to see in all lighting levels. For late-night spots or 24-hour businesses, it\u2019s important that people be able to find your location at any time. Along with making your advertising more effective at night, backlit signs also able to make your message more visible in inclement weather, such as rain, fog or snow.<\/p>\n

3. A-FRAME SIDEWALK SIGNS<\/h3>\n

If your business is located on a busy street or if you regularly present at outdoor events, A-frame sidewalk signs are ideal for you. The signs stand on their own and can be placed directly on the sidewalk, where people are going to be most likely to see them. Companies especially enjoy how convenient the signs are for customers to read and how they can point potential consumers to their entryway.<\/p>\n

\"Types<\/p>\n

4. BANNERS<\/h3>\n

Custom banners<\/a>\u00a0are an incredibly versatile type of signage that works for most types of businesses. Whether you want to improve the appearance of your office building or bring in new customers, banners are excellent options.<\/p>\n