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A minivan with a custom vehicle wrap for SpeedPro Raleigh with the text "Drive Your Brand".

Drive Your Business to the Top with Vehicle Graphics! (Part 3)

JULY 22, 2019| SpeedPro NW Raleigh

We print vehicle wraps in virtually any size possible. We’ve wrapped cars, vans, and buses with large-impact vehicle graphics. We can also partner with you to wrap your clients’ vehicles so they can be more visible everywhere they go.

Final Tips in Designing Your Vehicle Wrap

Based on my personal experience and expertise, there are a few secrets I’ve learned to be important considerations when creating your custom wrap design. Here are my final tips to you! Happy wrapping, everyone!

Know Your Audience!

Make sure to keep your customers and prospects in mind when designing your wrap. Take a few minutes to think about your typical customer. Whether it is intentional or not, designing a wrap that attracts the wrong audience is pretty useless. Yes, you captured the attention of many people, but it’s the wrong type of people and, therefore, does you no good. Obviously, you cannot create a car wrap that is going to appeal to everyone and drive them all to start doing business with you immediately. But just knowing a little bit about your client base and who you want to appeal to will go a long way.

Know What Works!

People are more drawn to graphics and images than words and text. So my suggestion is to keep your text to a minimum, and incorporate high‐quality, large images (that compliment your branding) into your design. Eye-catching images can help to deliver the message in an easier and much faster way.

You have probably made assumptions and connections based on images many times. For example, imagine you see a wrapped truck driving beside you that has a large picture of a beautiful mansion with a meticulously manicured lawn and outdoor patio. You would likely conclude that it is some type of outdoor landscaping and/or remodeling business. What if that truck wrap had images of delicious cakes, cookies, and pastries? You would probably assume that the company is a bakery. Most people can quickly infer these types of conclusions from images on vehicle wraps. Of course, large images do not work or make sense for every single wrap (eg. partial wraps and decals). But if you can incorporate them, they will significantly help with your visibility, appeal, and leave a lasting impression. And that’s what it is really all about!

You want your wrap to leaving a positive and long‐lasting impression! This helps consumers remember you, which helps them to act on those memories, which brings you new business! Even if you’re not after new business, wraps certainly build up your brand recognition and credibility. Vehicle graphics also help consumers associate your company with positivity and professionalism. To view some of our other vehicle wraps, please click here.

 

SpeedPro NW Raleigh is your source for custom vehicle graphics in Raleigh, Durham, RTP and Cary. Please visit our Vehicle Graphics page for more information or call us at 919-460-6013 to learn more about our products or request a quote.

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SpeedPro NW Raleigh

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Jerry Parise

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