Packaging and Prototyping
Custom packaging from SpeedPro
There are many reasons to use custom packaging when marketing your product. Custom packaging establishes your brand and sets your products apart both in online ads and on store shelves. A well-designed package creates a tactile experience for the customer when they open it. Consider how some of the most popular YouTube channels in recent years feature “unboxing” videos where products are unpackaged. You might also think of that “new car smell” experience of seeing and touching a new product for the first time.
When the package fits your product in a custom package, less material is wasted which is great for the environment and means your customer has less to throw out later. In fact, if your package is really excellent it may end up collected and preserved to repack the product later. Perhaps most importantly, a good custom package design may lead to repeat customer purchases. Once a customer associates opening your product, like opening a gift, they are more likely to want that same feeling in the future.
What is a packaging prototype?
A packaging prototype is a mock-up, or preliminary example of what your fully printed graphical package will look like before mass production. It is often made by hand or assembled by specialized prototyping machines. A packaging prototype represents a unit of packaging without the expense of mass production and gives you the opportunity to request changes in the design.
It is important to differentiate Packaging Prototypes from proofs, as proofs are the final step before signing off and giving permission to go into full production. And from samples which are examples of the mass-produced packaging after production has begun. Prototyping is an important part of the package designing process. Prototypes can be created for a wide variety of reasons. Packaging prototypes are useful for presentation purposes, use by your marketing team, displays at a trade show exhibit, they can be used to confirm the structural integrity of a design, or to show retail buyers so they can decide if they want to make an order. You can also choose to make multiple prototypes to help make your decision on which is most visually appealing and likely to appeal to your customers.
SpeedPro is able to work with your company’s supplier or packaging manufacturer to ensure that any packaging prototypes you need to make for whatever purpose have the best-printed designs possible. SpeedPro wants to help your company create custom product packaging consistent with corporate branding and appealing to customers. SpeedPro takes an individualized approach to learning about your product and helping you produce custom packaging specially designed to show off your product in the best possible light as well as protect your product from being damaged or being tampered with during shipping or on the store shelf.
Packaging prototypes can be made to order in several different materials; popular choices are paperboard boxes, corrugated cardboard rigid boxes, or folding cartons. If you want to go with heavier material than corrugated cardboard, corrugated plastics such as the coroplasts often used in sign materials can also be used. Corrugated materials are made of a liner material that has been folded and effectively sandwiched between two flat layers. This creates an inner layer of furrows and ridges which reinforce and strengthen the material. This type of package is generally well protected from crushing and thus coroplasts are often used for packaging foods such as fruits and vegetables from farmers. Many types of storage containers and packages are designed for transporting items and are often made of coroplast. For example, USPS mail carriers often carry coroplast boxes full of packages and mail.
Small run packaging graphic design
If you would like more than one prototype, SpeedPro can also do small run packaging graphic design. Test runs are typically a necessary part of finding the best possible packaging for your product. By producing a small run of custom packaging for perhaps a limited release, you have the opportunity to see how buyers interact with your product. You may choose to survey the customer to see what they think and based on interactions you can find out how well the packaging protects the product during transport.
SpeedPro understands the many benefits of short-run packaging and will help you produce these short runs on request. Once you see how the packaging performs, you can refine your design as needed. Once you’ve confirmed your design decisions you can mass-produce the packaging confident that it is practically perfect in every way.
Always remember that the package your product comes in is an important part of your brand and image. The exterior package is what the majority of the general populace sees but only a confirmed customer gets to look inside and use the product.
PARTNER WITH SPEEDPRO NW RALEIGH FOR ALL OF YOUR LARGE-FORMAT PRINTING NEEDS.
Speedpro Northwest Raleigh is the leader in large format printing of graphics and signs for promotional and advertising purposes. We specialize in finding creative solutions to help you achieve your marketing and branding goals. You only get one chance to make a first impression and we can help you make it a great one. Speedpro offers complete design, large format printing, and installation services.
We offer interior office signs, wall murals and art reproduction prints that will enhance your décor and let customers who walk into your office know that you are a professional company worthy of their business. Our trade show display graphics, window graphics and vehicle wraps help you to standout and make a visual impression that will capture new prospects and fuel future growth for your business. We also offer a variety of Retail Graphic Displays, banners, posters, event graphics and banner stands. At SpeedPro, we understand what your brand means to you, and we are here to print solutions that promote your brand and enhance your decor. We are your local source for large format graphics and signs.
OUR WORK SPEAKS FOR ITSELF
Our primary goal is to make your business pop. We work to make you stand out from the competition and achieve your business growth goals. We want you to rise above the pack and we are willing to do the work and help make that happen. As consultants in the large-format print industry, our goal is an ongoing relationship, allowing us to work alongside your team to meet the challenges of tomorrow. We work diligently to add value, provide better solutions and deliver the highest quality graphic prints. Look through our Portfolio and discover our commitment to quality, value and service.
VISIT OUR STUDIO TO LEARN MORE ABOUT SPEEDPRO’S GRAPHICS AND SIGNS.
Located in Wake County, NC in the Heart of the Triangle (I40 and Aviation Parkway), SpeedPro Northwest Raleigh serves clients throughout Wake, Durham, Orange, Chatham, Johnston and surrounding counties. While the local businesses we serve are in Raleigh, Durham, Cary, Morrisville, Research Triangle Park, and Chapel Hill, we also serve many businesses throughout North Carolina, the United States, Europe and other global locations. Our team is always ready to listen and offer insight into your next large format print project. Entrust your large format digital graphics needs to the leader in custom sign and graphics printing – SpeedPro NW Raleigh. Call today and see how we can help you with your next project. 855.451.9734