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A model standing in front of a custom designed tradeshow display with the text "Make An Impression".

Preparing for a Tradeshow or Exhibit (Part 3)

SEPTEMBER 2, 2019| SpeedPro NW Raleigh

1… 2… 3.

You only have 3 seconds to capture a potential lead’s attention at a tradeshow. Eye-catching pop up, tension fabric, or table top displays are the perfect solution for your next exhibit! Even retractable banner stands add professionalism.

You need advertising that shines through a myriad of messages… and makes your audience pause…, interact…, and remember. Your trade show display MUST be a reflection of you, your business, and your products/services—preferably an appealing one.

Looks DO Matter

An exhibit display is NOT something you want to economize on, trust me. Because after all, what you have in your little amount of booth space is all you have to entice a person to come in. In short, your booth materials must be as amazing as humanly possible, while still reflecting the overall feel of your company brand. Your booth should evoke emotion in your audience. That emotion will lead to brand loyalty. And brand loyalty will lead to…TA DA—more business! It is not an easy thing to do, but it is feasible.

Please always remember… Your trade show booth is an advertisement, so looks do matter! One pertinent thing you will need to have is outstanding, colorful, and impactful graphics.  Some examples include hanging banners, pop up displays, mounted posters, banner stands, portable trade show displays, etc. So whatever you have, make it count!

One could argue that your graphics are just as important (if not more so) in the process of enticing a visitor than you are (even with your big smile and your polished speeches). You can’t go wrong with high quality, full color images when you are trying to “WOW” your potential clients.

This wraps up my 3‐part blog series on trade show planning and preparation. Please contact SpeedPro NW Raleigh if you are interested in further information and tips on getting ready for an exhibit or trade show.

 

SpeedPro NW Raleigh is your source for custom trade show displays in Raleigh, Durham, RTP and Cary. Please visit our Trade Show Displays page for more information or call us at 919-460-6013 to learn more about our products or request a quote.

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SpeedPro NW Raleigh

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Jerry Parise

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