What are bar & restaurant pop-ups?
Pop-ups are a relatively new phenomenon across both retail and food service settings. Business owners set up limited-time special event versions of their concept in varied spaces, either with long lead times for marketing or a more sudden launch.
While retail pop-ups give brands a chance to connect more intimately with customers using their products, bar and restaurant pop-ups are often extremely successful because they combine two ephemeral properties. First, the pop-up experience itself thrives on only being available for a matter of weeks or even days. And second, the very activity of social gatherings around food and drinks is often impulsive and irresistible in the allure of joining friends, family, or romantic partners for a night out.
Bar and restaurant pop-ups are also exciting because they give business owners the opportunity to experiment with new concepts, food & drink recipes and service styles that may not mesh completely with an existing property. Pop-ups also offer a number of other marketing advantages that may not seem readily apparent:
Instant gratification — You can get your customers something new much quicker than if they had to wait months (or even longer) for a new permanent location to be built out.
High ROI — The budget for a pop-up is whatever you can afford, whereas fixed costs at a permanent location are huge. Pop-ups can get you a high concentration of business in a relatively short time period, which leads to great spend on top of that very controllable budget.
Great word-of-mouth — A bar or restaurant pop-up that features inventive food and drinks combined with unique, memorable design elements will get people talking.
Camera-ready — A pop-up is a chance for you to stage an environment with the shareable realm of social media in mind from the start. SpeedPro can help you take your logos and designs to the next level with an amazing array of printing options. More on that next…
What can SpeedPro do for your bar or restaurant pop-up?
SpeedPro’s printing solutions cover the entire journey that your customers go on as they experience your pop-up event. It all starts with the first impression they get when they first encounter your brand — and that is most often your logo and signs.
- Window graphics:
Windows aren’t just for looking through. They are valuable spaces that you can fill with elements that entice and inform customers. SpeedPro will work with you to create beautiful, stand-out decals.
- Custom flags:
Whether used to decorate a storefront or in an attention-grabbing roadside placement, flags are noticeable and dynamically animated by the wind. SpeedPro flags come in several different shapes, including teardrop and feather and are supported to ensure readability.
- Menu boards:
These must-have products for bar and restaurant pop-ups can be hung on walls behind your front counter or stood up in an A-frame/sandwich board format on a sidewalk.
One of the most versatile printed items, banners are often made of vinyl, allowing a large visual impact that can be easily taken down and transported as needed.
- Digital signage:
Going beyond large format printed options, SpeedPro can even help you realize the potential of eye-catching, visually stimulating digital signage. Perfect for day or night, digital signs can deliver huge amounts of information for your customers.
- Outdoor signage:
Key to your marketing and brand image, a large format graphical sign with your pop-up’s logo will help carry your name far and wide. This will also be one of the main images that will show up when customers Instagram their time at your pop-up!
- Floor graphics & wall murals:
Take advantage of what is traditionally a lot of “dead space” by adding branding and/or promotional content to your floors and walls. Floor graphics are vinyl-based, easy to apply and remove and have an anti-skid laminate.
- Illuminated signage:
Backlit with LED lights, illuminated signs are a superb choice that will help your business stand out at all hours of the day.
While your signage and other large graphical printed items carry much of the design punch for your bar or restaurant pop-up, it is equally important to think about what your guests experience while at their table. This is where you can consider the many options for custom table toppers, or table covers. After you choose your material–polyester with vinyl or ink print, vinyl, or outdoor canvas–it’s time to add design elements to them to enhance these items’ usefulness. Aside from styles like stretch, fitted and runner, you might want to go with a fully printed table topper that features your menu, an interesting story about the business, sports or history trivia, or anything you can imagine.
Another impactful printed item to consider is a tabletop point-of-purchase display. These can take a number of forms, including a flippable book of colorful cards featuring food and drink specials or an uniquely-shaped foldout with multiple sides of customer marketing content.
Whatever your style and needs, SpeedPro will work closely with you to craft the best bar or restaurant pop-up experience for your patrons.
SpeedPro NYC – Mt. Vernon
To stand out in a sea of marketing messages, turn to the professionals at SpeedPro NYC – Mt. Vernon. We have the experience and expertise to create eye-catching outdoor signage, popup displays or printed brochures. More than that, we understand the nuances of experiential marketing. Make an impression and draw customers in with powerful, engaging graphics and signs from SpeedPro NYC – Mt. Vernon.
Any space is an opportunity to connect and communicate with your customers and audience. Our team can transform any venue, location or space with graphics, text and more. We use state-of-the-industry technology to create true-to-life colors, laser-accurate cuts and the finishes you need on multiple surfaces.
Outdoor Signage, Vehicle Wraps and More for Your Business
You want to create an impression. Let’s help make it happen with our range of services, including:
- Vehicle wraps: Whether you want a full or partial wrap or a decal for every car in your fleet, SpeedPro NYC – Mt. Vernon will deliver. You can take your advertising on the road and use this cost-effective strategy to increase brand awareness.
- Wall murals: If you’re looking for a hot interior design trend that will also showcase your business, wall murals are the perfect large-format printing solution.
- Trade show graphics: Eye-catching trade show exhibits from popup displays to backlit displays will help you stand out from the clutter and noise and promote your top products and services.
- Window graphics: Often, the first thing people will notice about your business is your storefront. Help your building make a great first impression with custom window graphics that draw the eye.
- Outdoor signage: Our outdoor signage solutions focus on readability and visibility to make sure people move from the street to the inside of your building. You can even use them to give directions and guide people around your space.
- And so much more
Partnering With a Local Sign Company
Many businesses and industries can benefit from working with a sign company such as SpeedPro Imaging NYC – Mt. Vernon. From apartment buildings to the hospitality industry and beyond, custom wide-format graphics will make a big impression.
We’re proud to serve businesses throughout the NYC area, such as:
- Southern Connecticut
- New Rochelle
- Mount Vernon
- New Roc City
Schedule a Free Consultation Today
Have an exact idea for a print or need help deciding how to share your marketing message? Let’s discuss your needs and create the exact graphics and look you want. Contact SpeedPro NYC – Mt. Vernon for a consultation or quote today.