What is brand activation/immersion?

What is brand <span>activation/immersion?</span>

Inclusive and interactive activations show the way for customers to locate your product and engage with your brand ideals. Just the right content, strategy and execution is required for successful activation and immersion campaigns. These campaigns go directly to your customer   informing them what your brand is and why it is worthy. Activated immersion experiences should generate constant enthusiasm with a strong call to action. Reach the correct audience in the perfect time by speaking in their own language. Seek to tether customers and brands through emotionally charged, passionate and creative immersions.

SpeedPro activation and immersion campaigns are a catalyst that changes how your customers will engage and interact with your product because of their shared experience. Traditional and non-traditional research methodology and behavioral science has led the way to experiential success in the novel realm of activated brand immersion. Your job is to create a palatable buzz make transitory pop-up shops filled with exciting experiences, attract young internet influencers to selfie stations and curated adventures. These experiences will allow them to grow their own personal brand identities while interacting with yours to create a synergy that benefits both parties.

There are three “E”s that embody the nature of a successfully activated brand immersion campaign:

  1. Educated: The customer knows about the product, 
  2. Engaged: The customer gets involved in the experience.
  3. Excited: Customers share the story of their interaction with others. 

Create a viral desire within others to try the latest product from your company by illustrating the power of brand engagement and ongoing significance in consumer’s lives.

Man working on a street graphic for EA Sports brand
Allen Wayne vehicle wrap

There may be no more effective modern way to build a loyal community of fans and reach new audiences. Imagine having a fandom for your business. Look at the success of certain branded Twitter accounts that drive customer engagement with the younger generation. Has anyone ever created fanart of your mascot? A brand with personality is a brand that customers want to identify with, and this is key to the core concept of immersion. Experiences and interaction drive modern consumer motion and brand activation inspires engagement. Prompt engagement, connections, and awareness through meaningful real-life interactions designed to motivate customers to use that support your product and brand. Breath life into your message, create synergy via energetic emotional relationships.

Spark joy with all of a customer’s senses and inspire them to smell, see, taste, touch, and try on your brand as a facet of their own identity. Transport potential customers into a unique world via immersive set design and applied use of technology to create brand experiences more powerful than email marketing or banner ads. Coordinate social media support to enhance the message via influencers whose audience trusts them as friends not replaceable machine cogs. Experiential marketing is the biggest trend in the emerging decade, millennial experience affinity over the desire for material goods has spilled into other generations and is impacting how marketers seek to interact with consumers.

Pop up bars, salons, shops, selfie-stations and more novel ideas are popping up in many unexpected new locations. Splashy limited-time-only promos draw in new customers and deepen customer loyalty. Businesses transform commercial spaces via brand activation to create an immersive brand experience using environmental graphics such as window graphics, wall murals, foam board standees, floor graphics, and even full wraps for vehicles or elevators.

Partner with SpeedPro to activate your next branded campaign and turn it into an immersive experience. Our social media savvy and experienced staff are eager to take you and lead you into the new marketplace of ideas of our society. SpeedPro can teach you how to leash a meme and engage an audience with our large format printed graphics and expertise about the coming age of brand activated immersion. Get in on the ground floor and ride the visual medium vessel of experiential marketing brand activation.

SpeedPro Palmetto SC

Close to the historic town of Charleston sits SpeedPro Palmetto. Hot, humid summers and mild winters means plenty of business opportunities for the ambitious entrepreneur. In order to stand out, though, it requires creative marketing in today’s modern society.

That’s where large format printing comes into play. SpeedPro Palmetto is the leading sign company in the region and your partner in helping you design and strategically place the best indoor and outdoor signage that grabs attention.

 

It’s About Brand Awareness

Never underestimate the impact that your company’s logo, phone number, and even web address can have among your target audience. Yet, if your target market never sees it or barely pays attention, those marketing dollars could be wasted.

At SpeedPro Palmetto, we provide numerous options to get your message out in the most creative, eye-catching way using:

  • Wall Murals
  • Vehicle wraps
  • Banners
  • Trade show displays
  • Window graphics
  • Floor Graphics
  • And more

 

Only the Best Quality

When you rely on SpeedPro Palmetto, you get the highest quality products, services, and creativity. Our team is seasoned in helping businesses just like yours excel. We also deliver:

  • The fastest service around.
  • Unmatched quality, including precise measurements for every detail.
  • Exceptional communication to keep you in the loop.

 

Depend on a Leader

Contact SpeedPro Palmetto to get a quote and find out how affordable large-format printing can be. Serving Charleston, Mount Pleasant, West Ashley, North Charleston and Summerville.

    SpeedPro Palmetto

    Studio Owner
    Randy Singelyn

    Hours