SEPTEMBER 25, 2020| SpeedPro Pittsburgh North



Convention halls, retail sidewalks, school floors and amusements parks are all excellent venues for floor graphics. These tough decals stay where placed, indoors or out and are easy to install and remove providing a unique eye-catching or informative message in an impactful location.

A floor may not at first appear to be a particularly exciting spot for graphics, but that’s precisely what makes the ground effective as graphics on the ground stands out from ads at normally placed at eye level.  Floor graphics are perfect as directional signage too.  Arrows, circles or creative shapes with directional or safety messaging can be super noticeable and effective. Here are some popular ways to use custom floor graphics.


Particularly large venues like convention centers, industrial complexes or large campuses can benefit by adding a little extra directional help to visitors.

In malls, popular stores often work as reference points, where directional signs can guide shoppers to those oft visited locations.  In addition to providing wayfinding assistance, directional signs often do double-duty as advertisements.


Placing decals outside an establishment, increases awareness and piques interest maybe highlighting a particular event, food offering or special purchase.

A clever way to use outdoor signs is to create a breadcrumb trail to the desired location. Think of a zoo with bird tracks leading to the aviary or a university with a lion mascot having giant paw prints leading to the student center. Ground decals are a great way to add personality to any venue.


If there’s a reason for people to expect your business to close, such as construction or renovation, a “We’re Open” sign can be a great way to reassure people that you’re ready for business.


Many times, businesses need to mark spaces. It might be designating parking spaces for an event or creating an orderly line for a unique offering. Office spaces could designate rooms for conferences. In addition, different types of areas can use signage, such as a to-go pickup space or an “Order Here” sign.

Floor decals are also necessary for many outdoor athletic events. Got a charity 5K coming up? Work your logo into an attractive sign to use at the start or finish line.


Many environments call for spacing to meet safety needs. In an industrial plant, employees might need to stand a certain distance from machinery. In a subway, riders must stand safely on the platform. Custom floor decals are perfect in these areas.

Distance markers

Ground graphics are also useful to help with social distancing, serving as a reminder to maintain a safe distance.


In some areas, people benefit from a gentle nudge or a reminder. Taking a number to reserve a spot for service, or directional decals showing the way to a pick up shelf for call ahead take out orders are very useful. Pointing the way to the check in desk or a reminder to keep treadmill use under half an hour are also good uses.


Use your signs as a marketing opportunity as well as an interesting piece of education for the day. Tell visitors a little something about your company or a fun fact about a product. Industry awards are also excellent to highlight using floor decals.


Use the ground beneath our feet an advertising space using decals as promotional billboards. Advertise your business or specific event. Promotional materials placed at the entrance or farther away, such as down the sidewalk guiding to your location can be especially helpful.


Whether you want to place a giant mascot on the school parking lot or get students hyped about an upcoming tournament, custom floor decals are the perfect way to build school spirit. Floor decals can be bright and colorful, and fit in with existing decor. Try talking up school accomplishments with images to represent the awards your teams have won.

10. CREATIVE DESIGNSPink wedding floor monogram

Speaking of decor, floor stickers are excellent for adding creative touches to interior design. At a wedding, try placing the bride and groom’s names in script text with a fancy flourish on the dance floor. A garage could put some tire tracks screeching through the lobby.


With a creative touch like these, you also add character to your building while increasing your brand imagery.




If you’re using floor decals you need products made precisely for the task, complete with the durability needed to stand up to foot traffic. We a variety of decals for short-term or semi-permanent sign options. All of them come with strong adhesives that are easy to install.  Let us help advertise and celebrate your business, product or event.

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SpeedPro Pittsburgh North

Studio Owner

Rich Arrington