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Touchless-menus

BENEFITS OF TOUCHLESS MENUS

OCTOBER 20, 2020| SpeedPro Pittsburgh North

We live in a digital world increasingly employing new technology to make life more convenient and, lately, more hands off. Touchless technology has proven advantages for many endeavors from hotel security systems to grocery store checkout counters, and recently with in-restaurant dining. If you’re looking for a way to update your restaurant, consider how touchless menus can enhance your patrons’ dining experience.

WHAT ARE TOUCHLESS MENUS?

Touchless menus are a form of smart signage. Some include quick response (QR) codes that can be scanned using any cell phone camera.

A more advanced technology uses near-field communication (NFC) chips.  Newer cellphones can be directed to websites or pdf information simply by placing the tip of a phone near the NFC chip embedded in a sign.  When used by a restaurant, the webpage or pdf is typically a menu.  NFC technology is not new, in fact every iPhone since the iPhone 6 and every Android phone running on Android 4.0 or later is equipped with NFC tech.

SpeedPro can generate QR codes or embed an NFC chip in wall or table decals, posters or table tent cards making your menu easy to access and touchless.

WHY SHOULD YOU USE TOUCHLESS MENUS IN YOUR RESTAURANT?

There are several great reasons to consider adding a touchless menu for your restaurant. They’re convenient for both staff and customers, and open up new possibilities for how customers interact with your menu. Let’s look more specifically at six benefits of touchless menus.

1. TOUCHLESS MENUS MAKE YOUR RESTAURANT APPEAR MORE MODERN

Restaurant owners should regularly be on the lookout for ways to modernize and show attentiveness to our every improving technological environment.  Just as it’s vital to update outdated dining furniture or décor, or jump on food trends with new menu items. One of the best ways to add modern appeal is with a touchless menu.

When it comes to younger populations, customers appreciate technology in nearly every aspect of their lives, so keeping up with advances that apply to the hospitality industry demonstrates a wiliness to keep your brand fresh and vibrant. A touchless menu automatically elevates your restaurant and showing that you can be state of art and modern for your clientele.

2. TOUCHLESS MENUS MAKE THE WAITSTAFF’S JOB EASIER

Touchless menu are always hands-off. Handing a customer a menu may not take long, but this doesn’t account for the work that menus require behind the scenes. Especially in our current health climate, sanitizing menus is an ongoing task that takes time away from the opportunity to serve customers, expounding on the menu, offering personalized menu selections and helping customers feel valued and appreciated.

3. TOUCHLESS MENUS ALLOW UPDATES IN REAL TIME

At the very least, restaurants should update their menus once per year to adjust pricing as needed. Many restaurants update  menus multiple times throughout the year to offer seasonal dishes or highlight special selections. With a printed menu, updating means printing new menus and taking the time required to craft, order, print and change out the old menu.

Using NFC technology with touchless menus.

With a touchless menu, updating only requires a quick change online, then every customer who scans the menu sign will get the latest, most accurate menu version. Using an NFC chip has the added benefit of automatically pulling the correct menu for the time of day the chip is accessed for separate breakfast, lunch and dinner menus.

4. TOUCHLESS MENUS CAN BE INTERACTIVE AND ACCESSIBLE

A major difference between an online menu and a paper menu is that online menus can be interactive. Rather than looking at a static list of dishes, customers could click through options, view pictures of dishes, read nutritional info and see options for customizing a dish – all in the palm of their hand.

An online menu should also allow users to zoom in as needed to view the text comfortably. This is a helpful feature for those who forgot their reading glasses or may need a magnifying glass or help from a friend to read a paper menu. People are used to using their phones in a way that works for them, so why not deliver your menu in this user-friendly context?

5. TOUCHLESS MENUS DON’T TRANSMIT GERMS

One of the biggest reasons touchless menus are gaining in popularity is because of the hygienic solution they offer to what can otherwise be a germy situation. Studies have found that a restaurant menu can hold onto a whopping 185,000 microbes per square centimeter. This can include pathogens that could spread illness from one diner to the next.

The only clean alternative to touchless menus are obsessive cleaning or disposable menus. The touchless option completely eliminates the risk of passing germs when customers use their own phones to view a menu.

6. TOUCHLESS MENUS ARE ECO-FRIENDLY

Because of health concerns with reusable menus, many restaurants have resorted to printing stacks of disposable menus. As the world finds new ways to go paperless, the restaurant industry shouldn’t fall behind. Touchless menus are an excellent way to share your menu digitally.

CREATE A TOUCHLESS MENU WITH SMART SIGNAGE FROM SPEEDPRO

SpeedPro can help to elevate your restaurant and customer experience with touchless menus. Our high-tech smart signage provides all you need for customers to connect to your online menu instantly. We can help you create these and other signs for your restaurant to be functional, attractive and customized to fit your branding. Contact us, we’d love to help!

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SpeedPro Pittsburgh North

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Rich Arrington

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