HEALTHCARE SIGNAGEJUNE 5, 2020| SpeedPro Pittsburgh North
A healthcare facility should be an inviting environment. It should feel safe and be easy to navigate. Every visitor, whether a patient, support person or vendor should come away with a positive impression of the facility feeling comfortable and safe while visiting.
Signage is an important element that can contribute to the feeling of comfort and safety of every facility. Healthcare signage includes everything from banners advertising flu shots to directional signage and safety messages helping guests navigate through the building and efficiently locating the areas they need to visit. Let’s take a close look at popular signage used in many healthcare facilities.
WAYS TO USE HEALTHCARE SIGNAGE
Medical facility signage serves a wide array of purposes, from offering essential information to creating a comforting tone with atmosphere enhancing graphics.
Below are examples of the areas in which healthcare signage is useful and important.
Promotion is a necessary component of every healthcare facility. Informational signage can list provided services. It can also highlight staff members and provide notification about upcoming events. Upcoming events can include vaccinations, clinics and educational classes.
Advertising includes traditional signage hanging from ceiling or attached to wall or and walls, new applications include windows, elevator wraps and wall murals. Newer applications can be more attention-grabbing and unique, plus they reach people at specific points of their visit.
Outdoor advertising is also important for healthcare facilities. Outdoor flags can show people driving by that you offer the care that they need — especially during events like blood drives and screening sessions — while pointing them in the right direction. Many healthcare practices also advertise on vehicles to broaden their advertising reach.
Hospitals can be massive. Between multiple, large wings and hallways that all look alike, it’s no surprise that people need help getting around. Directional signage is a necessity for hospitals and medical practices. These signs point guests to their destination and help them easily navigate facilities.
Directional signs should be clear and easy to understand. Creativity is important, but clarity is the priority when it comes to wayfinding. You’ll also have to consider how these signs play into the Americans with Disabilities Act (ADA). For instance, signs need to be placed at a specific height and include Braille alternatives.
3. WARNINGS AND RESTRICTIONS
Whether it’s a high-radiation X-ray room or a room where phone signals can impact machine operation, warnings and restrictions are necessary in places all over a hospital. If visitors enter areas with radiation, lasers or bio-hazards, they could be exposed to dangerous substances that affect their long-term health.
Warning signage is also critical for ensuring that medical personnel understand their work environment. A badly conceived and designed healthcare setting can increase the likelihood of human error and clumsy behavior. In addition to the typical warning signage, marking containers or areas designated for bio-hazards or soiled linens can alert staff members to the dangers that exist in a common work environment.
Directional signs prioritize clarity and visibility. Be sure to be aware of specific safety regulations in your industry, such as those set in place by the Occupational Safety and Health Administration (OSHA).
4. BRAND RECOGNITION
Brand recognition often goes hand-in-hand with advertising. The idea is to promote values and organization standards that make your brand a trust source for complete care. Within brand recognition signage, promote the quality and skill of your staff, the rigorous standards met and the certifications earned within your group.
Promoting company values is also worthy of promotion. Are you family-oriented? Is there a strong focus on geriatric care or staff credentials? Emphasize these traits in signage, and show patients why your practice should be a preferred choice.
Also use brand recognition outside of the building with banners, flags and other outdoor signage make patients aware of the practice so they know where to go when care is needed.
Make the space inviting and comfortable. People are in the facility for unpleasant reasons, and it can be a very stressful visit. Create an environment that reduces stress with calming and reassuring messages and graphics.
Patients aren’t the only ones who feel the influence of an upsetting environment. Healthcare workers, already dealing with the pressure of a medical care workload, can struggle with occupational stress that influences their performance and the doctor- or nurse-patient relationship.
Show your patients and staff that they are in a place that cares about their well being, with positivity and hope at the forefront of the experience. Light, pleasant colors and comforting signage help send this message.
Studies have shown that the following aspects can influence the healing environment:
- Outdoor views
These are all factors that signs can improve. Brighten a space with relaxing pastel colors, place a mural of happy zoo animals on the wall to add positivity to a children’s ward or put up nature-themed artwork to make everyone feel more at peace.
Children’s wards and long-term care departments can especially benefit from positive environments. Kids are often more sensitive to their environment than adults, and a cold clinical hospital can be scary and stressful, slowing the healing process. For those who are spending a long time in the hospital, a positive environment can have a big effect on day-to-day moods and stress levels.
TYPES OF HEALTHCARE SIGNAGE
As you’ve likely gathered, the signage of a hospital serves many purposes. It can advertise, comfort and inform, among other goals. That versatility applies to both large hospitals and smaller practices. With such an array of uses and sign locations, it stands to reason that you can use many different types of signs.
Inside the facility, you might find the following signage options:
- Window graphics: Placing images on the windows without blocking healthy natural light can also improve the look of the building from the outside as well as create an inviting interior environment. Another option is to use one-way window graphics that appear as solid signs on the outside, but still allow people inside to see through. You can advertise your practice while leaving the lobby well-lit and feeling spacious.
- Custom wall murals: For soothing or fun imagery that brightens up a space, custom wall murals are an excellent approach. Place a forest landscape to transport people or create an array of child-pleasing characters. Turning custom murals into office signs for indoor use is an excellent way for private practices, like dentists, counselors, rehabilitation facilities and chiropractors, to stand out.
- Wayfinding signage: These custom directional signs include the indicators that tell people where to go and identify rooms. Numbered labels on doors, arrows pointing to departments and reception signage above a check-in desk are all forms of indoor directional signage that every healthcare practice needs.
- Event and promotional graphics: These graphics tell your visitors about services and upcoming events, such as blood drives and free screenings. Place banners in a lobby or add office wall coverings to promote the practice and communicate values.
- Architectural and glass finishes: Consider architectural and glass finishes as a high-end addition. Window graphics that look like privacy glass or decorative accents can make the practice a much more pleasant and trustworthy environment. Outdoor finishes can create impressive curb appeal, too.
- Elevator wraps. Creative elevator graphics creatively use a common space for a variety of purposes. Use elevator space to communicate services or simply compliment facility decor.
TIPS FOR CREATING HEALTHCARE SIGNAGE
As you begin to design signage for a healthcare environment, keep the following aspects in mind for the most effective results:
- Understand your values: If you’re promoting your practice through signage, make sure the qualities you advertise are clear and align with establish values. Focus on graphics that reinforce specific aspects, listing important points.
- Focus on your staff: Consider having physicians and staff members pose as the face of the practice. Let visitors see the people running the show to gather more trust and create transparency.
- Keep ADA compliance in mind: Ensure that all visitors will be able to read building signs. ADA compliance can be especially important in a hospital due to the varying nature of patient conditions. Consider contrast, font size, style, placement, color choices, images, Braille and even the finish of a sign have to meet specific ADA requirements.
THE SPEEDPRO ADVANTAGE
SpeedPro studios across the country have worked with hospitals and private practices to turn dreary, clinical environments into vibrant places that exude hope and quality care.
One example of our work comes from Central New York, where SpeedPro partnered with some of the largest health care systems and providers in the area. Partners at those hospitals and practices worked with us to:
- Upgrade primary care waiting rooms with custom wall murals.
- Add new life to the decor of walk-in clinics with sponsorship walls and staff portraits.
- Create billing information signage.
- Wrap buses, vans and other vehicles with advertising.
SpeedPro designers can help healthcare facilities from all over the country improve the look and feel of their graphics and decor. Whether these practices want to increase attendance to healthcare events, make rooms more inviting or accomplish any other goals, we can help develop signs that get the job done.
HEALTHCARE SIGNAGE FROM SPEEDPRO
Signage might not be the first thing that many people think of when they go to a hospital, but it certainly plays a role in their experience. Whether you want to make the visit more enjoyable for patients or advertise your practice around town, investing in powerful signage is a great way to meet your business goals.