LARGE-FORMAT PRINTING IMPACTS CROSS-CHANNEL MARKETING

NOVEMBER 8, 2018| SpeedPro Pittsburgh North

If you’re not implementing a cross-channel marketing approach in your business, you’re missing out on key market segments. Nearly three in four consumers said they prefer an integrated marketing approach. Even more importantly, multi-channel customers spend three to four times more than single-channel customers.

Here’s a little more on what multi-channel marketing entails, and why a large-format printing solutions provider is an integral partner to  strong cross-channel marketing.

What is Cross-Channel Marketing?

Cross-channel marketing make it easy for customers to complete desired conversions on whatever medium they’re most comfortable with – giving them a more active role in the sales funnel.

In today’s technology-driven marketing era, there are many online channels you can leverage in order to reach potential consumers – from websites to email and mobile marketing campaigns. Still, your online marketing initiatives are most effective when used in conjunction with traditional avenues like POP signage and traditional advertising that will bring customers to your business.

Why Are Wide-Format Printed Ads Essential to My Cross-Channel Marketing Efforts?

While many businesses funnel their marketing dollars into online marketing campaigns, forward-thinking companies are placing more of an emphasis on traditional advertising and focusing on a truly integrated marketing campaign across channels.

Since 2010, companies have spent 35 percent more on outdoor ads, making it one of the fastest-growing non-internet ad media. Why is this seemingly old-school ad format suddenly booming? Companies are learning that not only is the digital marketing space becoming increasingly crowded, but that most consumers actually prefer traditional advertising mediums.

And, with 26 percent of internet users circumventing digital ads by using ad blockers, in-store and outdoor signage are some of the most effective and surefire ways to get ads in front of your audience. So, while digital marketing is generally effective, it’s less effective if it’s not used in a cross-channel approach with traditional ads.

How Can I Create Cost-Effective Traditional Ads?

Many of today’s modern marketers are well-versed in the world of digital ads but less knowledgeable about the ins and outs of effective traditional ads. That’s where comprehensive print solutions providers like SpeedPro come in.

We see ourselves as an extension of each of our clients’ marketing departments, making sure we create a working partnership with every business.  Below are some of the more traditional avenues of reaching business customers.

 

• Elevator Wraps – In multi-floor venues with a lot of patrons, using elevators doors to your advantage makes for a unique marketing experience. Whether it’s an office building, mall or restaurant, displaying your message on these always-in-motion avenues puts your brand in front of your audience time and time again.
• Retractable Displays – When you’re taking a new product or service demonstration on the road, banner stands are crucial elements for trade shows and expos. These displays draw in potential customers to interact, get to know your brand and ultimately, become a loyal customer.
• Banners – Simple as they may seem, banners display messaging that stands up to time and weather with bold graphics. Since we use top-quality materials from leading manufacturers, you can rest assured your investment will last.  Fully customizable as to size, banner provide with ample space to accommodate designs  with superior quality and great visibility.

All three of these formats, including QR codes or unique URLs help bridge traditional ads with digital channels where consumers can take advantage of web-only promotions and similar exclusive offers. You’re also in a better position to track the return on your investment by including a link to digital media by analyzing how much online traffic you generate and what percentage of visitors convert as customers.

Whether your business is consumer-facing or B2B-focused, utilizing traditional ads – outside your business or at trade shows – is integral to an effective marketing strategy.

And while creating a comprehensive and memorable cross-channel marketing campaign may seem like a substantial undertaking, print solutions providers like SpeedPro can make it exponentially less time and labor-intensive for you and your team. As experts in the realm of visual communication, we will create eye-catching visuals for all your traditional ad formats – and verify they work in tandem with your existing efforts to boost sales.

To learn more how SpeedPro can get you noticed with the right large-scale visuals and signage, check out our products and services.