Smart signage

What is NFC?

NFC is a form of RFID (Radio Frequency Identification) that combines digital technology and print to educate, influence and inform your audience. Two objects that contain NFC tags can communicate with each other. Most modern smartphones are NFC equipped so any kind of sign, decal, wall mural, or display can have a small NFC chip installed to communicate digitally with your audience.

What’s the difference between RFID and NFC?

NFC is a subset of RFID as are both Bluetooth and WIFI technology. Currently, RFID is primarily used by retailers and manufacturers to track inventory. In contrast, NFC is used largely to add digital experiences for consumers. For example, the security stations exit at mall retail stores use RFID tags to know when active RFID chips leave the premises. Or, when you pay to have your pet tagged that is an RFID transmitter implanted into them. RFID can read 50-feet for handheld or 100-feet for fixed infrastructure readers. Even without an active internet connection or WIFI, NFC information exchanges can still take place when the device comes within 5 cm. of an NFC enabled sign. This is why NFC technology is used in the keycards you receive at your hotel. RFID tags are small, flexible and can take many forms which is a great solution for inventory tracking and tracing purposes.

Apple pay, Google pay, Android Pay, and Samsung pay also use NFC payment technology. NFC authentication helps protect brands from sales loss to confirm that examples of the product in the wild were acquired legitimately. With NFC, brands can link relevant information directly into the product itself.  NFC becomes part of the product after the sale in the post-purchase experience. Basically, a smart sticker with NFC technology communicates with the customer’s phone to deliver information, delivering short-range information. NFC chips are already in most credit cards and in the batteries of smartphones.

Touchless Menu sign
Touchless Menu sign

InfoLnkX: SpeedPro’s Unique Smart Signage Solution

InfoLnkX by SpeedPro applies NFC technology to large-format printing applications including signs, banners, acrylic decals, and more to integrate real life interactions with an online customer experience. InfoLnkX is a touchless technology that delivers information directly to a user’s smartphone when they hold the phone near an NFC chip. As opposed to QR codes that require an open app or camera function, NFC chips generally do not require an app install on a current-generation device. SpeedPro installed InfoLnkX NFC tags in large-format print applications direct users to website links and digital content including app downloads, video, audio, and AR content.  We have seen great success rolling out this technology to restaurants during the COVID-19  pandemic, as restraunts use this as a way to providing touchless and paperless menus. Retail locations, museums and other public attractions also use the technology to relay information to customers and visitors in a touchless, personalized experience.

The future of touchless smart signage is here today. SpeedPro can accommodate any scale of QR code printing or NFC implementation to any size printing application. Our nation-wide network of print shops is eager to work with you to provide touchless technology that takes your message to the next level. Augment your personal reality today by speaking with our professional staff for answers to any questions you may have.

Partner with SpeedPro Plymouth for all of your large-format printing needs.

It takes a unique brand to stand out amongst a sea of competitors. At SpeedPro Plymouth, we’re experts on making your unique brand vision come to life. Our 20+ years of combined expertise, quality materials and products and never ending focus on service has been the hallmark of our success in the Plymouth community.

Whether it’s indoor or outdoor signage, eye catching wall murals, beautiful trade show displays, or fleet vehicles wraps that stand out on the road, our custom solutions will help set your brand apart.

Located off of Highway 55 and 494, we’re ready to help businesses, big and small, in Minneapolis, Plymouth, Wayzata, Minnetonka, Hennepin County, and beyond. Contact us today to walk us through your needs and project timeline.

 

Hands-on marketing

SpeedPro Plymouth is your back-pocket marketing expert. With countless years of combined service, our printing staff knows how to transform the most challenging of problems into incredible opportunities.

We’re committed to understanding you and your specific needs and we’re not afraid to dive deep and produce BIG results. As Plymouth Minnesota’s leading large format print studio, we understand the importance of tailored marketing. Through our hands-on approach, we’ve helped countless company’s share their unique brand voice. Check out our portfolio to see how SpeedPro Plymouth can help your business shine. 

Contact us today for a consultation and quote!

    SpeedPro Plymouth

    Studio Owner

    Kevin Berg

    Studio Hours