{"id":1481,"date":"2021-01-15T21:05:57","date_gmt":"2021-01-15T21:05:57","guid":{"rendered":"https:\/\/www.speedpro.com\/richmond-west\/?p=1481"},"modified":"2025-05-29T09:26:41","modified_gmt":"2025-05-29T09:26:41","slug":"5-unique-ways-to-use-custom-auto-graphics","status":"publish","type":"post","link":"https:\/\/www.speedpro.com\/richmond-west\/5-unique-ways-to-use-custom-auto-graphics\/","title":{"rendered":"5 UNIQUE WAYS TO USE CUSTOM AUTO GRAPHICS"},"content":{"rendered":"

You only get one chance to make a first impression. If your business uses a fleet to travel from job to job or make deliveries, your customers and potential customers are likely forming opinions about your company before a technician, delivery person or repair person steps foot into their residence or business.<\/p>\n

It\u2019s all about your fleet. If your team drives unmarked, plain vehicles, there\u2019s no way for a customer to be sure at a glance if the person coming up their driveway or into the parking lot is from the\u00a0company they hired.\u00a0Custom vehicle graphics<\/a>\u00a0make it easy for people to see at a glance what your company is and what you offer. If you want to make your fleet stand out even more and plant your branding and logo into people\u2019s minds, here are a few ways to use custom car graphics so your business stands out in a crowd.<\/p>\n

1. USE GRAPHICS ON ALL VEHICLES<\/h2>\n

Which of your company\u2019s vehicles have graphics on them? Ideally, the answer is all of them, from the vans that travel to customers\u2019 homes to do repair jobs or maintenance tasks to the cars your company\u2019s executives drive.<\/p>\n

The graphics don\u2019t have to be the same on all the vehicles, though. In fact, it\u2019s a good idea to make sure the\u00a0auto graphics<\/a>\u00a0you choose match the purpose of the vehicle. A van or truck that goes out on jobs could be well-suited to a\u00a0full or partial vehicle wrap<\/a>. The wrap\u2019s graphics should include the information a person passing by the van or truck needs to identify your company\u2019s name, figure out what to do and learn how to contact your business.<\/p>\n

The branding can be much more understated on the vehicles your executive team or management team drives. Spot graphics, such as decals on the front doors with your business logo or a window cling on the back windshield, signals that your car is part of your company without being too loud or overbearing.<\/p>\n

2. GET PERSONAL<\/h2>\n

Depending on your location, you might be in competing with tens or even hundreds of other local businesses. In addition to offering the best service to your customers, how can your company stand out in a crowded field?<\/p>\n

It can be helpful to get personal with your car graphics. If your business is family-owned and operated, go ahead and put a picture of your family on the fleet wraps. The photo will personalize your company and get people to associate a face with the services being offered.<\/p>\n

If you\u2019re not comfortable with the idea of putting your photo or the photos of your family members on your fleet of trucks and vans, find another image or symbol that sets your company apart. Make it part of your logo and branding. For example, a company that prides itself on being family-run might include a photo of the family\u2019s dog on the fleet. The dog can serve as a mascot for your brand.<\/p>\n

You can also get creative and draw a figure or create a character to play the role of your company mascot. The character can appear on your vehicles, allowing people to start associating your fleet with the company\u2019s brand identity.<\/p>\n

\"Don't<\/p>\n

3. REMEMBER THE ROOF<\/h2>\n

How many sides does a vehicle have? If you\u2019re thinking front, back and two sides, you\u2019re forgetting an important piece of real estate: the roof. The roofs of your vehicles can be visible to people in the upper stories of buildings and to passengers and drivers of elevated vehicles, such as tractor-trailers and buses. Including an image or text on the top of a vehicle can give someone something to smile about if they happen to glance down and see your car as it passes by.<\/p>\n

You can also have some fun with things and bury an \u201cEaster egg\u201d on the roof of your fleet vehicle. The Easter egg could be something like a discount code or a secret password that gives the person who says it a free gift or bonus offer. Putting a secret code or password on the tops of your fleet vehicles also gives you a way to track response, as you can measure the number of people who ultimately redeem the code or say the secret password.<\/p>\n

4. INCLUDE A SCANNABLE CODE<\/h2>\n

People are going to see your vehicles when they\u2019re driving along the road or highway, of course, but they\u2019re also likely to pass your company\u2019s vans or trucks when they are parked outside a customer\u2019s home or in a lot at a shopping center.<\/p>\n

To pique people\u2019s interest and get them to look up your company on their mobile devices, you can include a\u00a0scannable QR code<\/a>\u00a0on the graphics on each side of the vehicle.\u00a0A QR code is similar to a barcode. It\u2019s a flat image that can connect your physical, printed signage to your online presence. The codes are easy to use and many people recognize what they are at a glance. To scan the code, all someone needs to do is point their phone camera at it and take a picture.<\/p>\n

When people scan the code with their phone cameras, it can bring up a landing page that offers a discount or other special deals, such as a two-for-one offer. As with the secret code on the roof of your vehicle, a scannable code gives you an easy way to track engagement with and response to your vehicle graphics.<\/p>\n

5. INCLUDE A CALL TO ACTION<\/h2>\n

Ideally, the graphics on your company\u2019s vehicles will encourage people who see them to do something. You can help guide potential customers by including a call to action on your graphics. The call to action should let people know what to do next without pushing them too hard.<\/p>\n

For example, an HVAC or plumbing company can include something like \u201cFree Estimate! Call 555-555-5555.\u201d A food truck or catering service might have a call to action that reads \u201cGot an Event? We\u2019ve Got You Covered\u201d followed by contact details.<\/p>\n

When creating your call to action, think about the type of customer you\u2019re trying to connect with and the problem you\u2019ll solve for them. It helps to get specific because the more specific you are, the more likely the target customer will reach out to you.<\/p>\n

Another thing to remember when putting a call to action on your vehicle graphics is to keep it simple. There are myriad reasons why a person might need a plumber or HVAC repair. But you don\u2019t need to list all of them. A simple \u201cGot a Leak?\u201d or \u201cFeeling chilly?\u201d gets the message across.<\/p>\n

WORK WITH SPEEDPRO TO CREATE CUSTOM CAR GRAPHICS THAT GRAB ATTENTION<\/h2>\n

If you\u2019re ready to refresh your fleet or to breathe new life into your vehicle\u2019s graphics, SpeedPro is here for you. Our team of large-format printing experts can help you create a design that people notice so they get in touch with you.<\/p>\n","protected":false},"excerpt":{"rendered":"

You only get one chance to make a first impression. If your business uses a fleet to travel from job to job or make deliveries, your customers and potential customers are likely forming opinions about your company before a technician, delivery person or repair person steps foot into their residence or business. It\u2019s all about […]<\/p>\n","protected":false},"author":137,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[4,7,10,8,15,9],"tags":[],"class_list":["post-1481","post","type-post","status-publish","format-standard","hentry","category-blog","category-graphics","category-improve","category-marketing","category-vehicle-lettering","category-vehicle-wraps"],"acf":[],"yoast_head":"\n5 UNIQUE WAYS TO USE CUSTOM AUTO GRAPHICS - Speedpro Richmond West<\/title>\n<meta name=\"description\" content=\"We discuss unique ways to use custom auto graphics that you may not have thought of. Work with SpeedPro to create custom car graphics. Call today.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.speedpro.com\/blog\/ways-use-custom-auto-graphics\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"5 UNIQUE WAYS TO USE CUSTOM AUTO GRAPHICS\" \/>\n<meta property=\"og:description\" content=\"We discuss unique ways to use custom auto graphics that you may not have thought of. Work with SpeedPro to create custom car graphics. 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