{"id":1302,"date":"2019-04-16T19:48:18","date_gmt":"2019-04-16T19:48:18","guid":{"rendered":"https:\/\/www.speedpro.com\/rochester\/?p=1302"},"modified":"2020-12-22T23:01:25","modified_gmt":"2020-12-22T23:01:25","slug":"3-trade-show-secrets-to-boost-engagement","status":"publish","type":"post","link":"https:\/\/www.speedpro.com\/rochester\/3-trade-show-secrets-to-boost-engagement\/","title":{"rendered":"3 TRADE SHOW SECRETS TO BOOST ENGAGEMENT"},"content":{"rendered":"

Even in the digital age, trade show marketing is still\u00a0one of the most effective B2B lead generation<\/a>\u00a0strategies.<\/p>\n

These conventions are strong revenue builders in any vertical, especially as more businesses\u00a0expand their trade show marketing budget<\/a>\u00a0and turn to event professionals to optimize their ROI.<\/p>\n

In other words, this year\u2019s trade show season could be your biggest and most profitable one yet.<\/p>\n

Here are three tips to win the trade show circuit, while maximizing your clients\u2019 investment and setting them up for trade show success:<\/p>\n

    \n
  1. Engage with Audiences ahead of Time<\/strong><\/li>\n<\/ol>\n

    Before a trade show, many exhibitors focus solely on travel and event logistics, and they only interact with prospects during and after the event.<\/p>\n

    However, engaging with attendees and prospective leads\u00a0before\u00a0<\/em>the show is also crucial. After all,\u00a0attracting visitors to your client\u2019s booth<\/a>\u00a0is one of the biggest challenges at trade shows \u2013 as well as the first step in the whole lead generation process.<\/p>\n

    By\u00a0leveraging social media<\/a>, you can help your client interact directly with attendees for weeks before the actual event. Facebook, LinkedIn and Twitter are generally the best channels to engage with trade show attendees and organizers.<\/p>\n

    Learn and leverage the event\u2019s Twitter hashtag, and encourage your clients to post what they\u2019re promoting and giving away. This will generate brand awareness, foster relationships with attendees, spark their interest and drive more people to your client\u2019s booth.<\/p>\n

    Your clients can also follow the trade show organization\u2019s Facebook page for important event updates and additional opportunities to interact with attendees. Uploading teasers, asking questions and engaging with other posts generate brand awareness before a trade show.<\/p>\n

      \n
    1. Partner with a Print Solutions Provider for an Eye-Catching Booth<\/strong><\/li>\n<\/ol>\n

      You know better than anyone that pulling off a successful event \u2013 or even an\u00a0impactful trade show booth<\/a>\u00a0\u2013 is harder than it looks. Marketing departments often spend months just mapping out brand messaging and booth design.<\/p>\n

      Designing a booth, while juggling your other responsibilities, is overwhelming. Instead, make things easier on yourself \u2013 and your client \u2013 by leaving that to the experts. Comprehensive graphics solution providers handle every aspect and stage of booth development and\u00a0trade show displays<\/a>, from start to finish.<\/p>\n

      Look for a vendor that works directly with you or your client to fully understand the brand, business objectives and trade show marketing goals. They can then develop a cohesive, professional and fully-customized strategy and design to help your client achieve those goals\u00a0with each trade show display<\/a>.<\/p>\n

      Plus, these wide-format printing vendors typically have all the technology and expertise to create and install each\u00a0eye-catching visual and interactive element\u00a0in-house \u2013 making their studio a one-stop-shop for everything booth and display-related.<\/p>\n

      By leveraging professional graphics expertise and execution, you can provide clients with an\u00a0impressive and cutting-edge display<\/a>\u00a0that\u2019s optimized for form and function.<\/p>\n

        \n
      1. Host a Killer After-Party for Conference Attendees<\/strong><\/li>\n<\/ol>\n

        Your client\u2019s booth doesn\u2019t have to be the only place they interact with prospects at trade shows. Consider organizing an after-party, cocktail hour or\u00a0other post-trade show social event<\/a>\u00a0for your client to host.<\/p>\n

        After-parties give exhibitors an additional opportunity to engage with attendees and create less formal networking opportunities. These events can also attract attendees who missed your client\u2019s booth, putting their brand in front of even more prospects. They can also gain additional traction from trade show leads by following up with booth visitors at the after-party.<\/p>\n

        Throughout the event, make sure to incorporate strong branding, graphics and signage that promote your client\u2019s business. This informs guests of the event host, while fostering positive brand perception for your client and reinforcing their marketing messages.<\/p>\n

        A\u00a0step and repeat banner<\/a>\u00a0with your client\u2019s logo makes the perfect photo backdrop for guests. You can incorporate branded pop-up displays,\u00a0retractable banners<\/a>\u00a0and\u00a0table coverings and toppers<\/a>\u00a0to creatively spread brand elements throughout the venue. All these options are also easily repurposed, so your client can reuse them at their next event or trade show.<\/p>\n

        By going the extra mile for your client, you maximize their trade show ROI and set your business apart from other event planners.<\/p>\n

        Standing above the Crowd at Trade Shows and Beyond<\/strong><\/p>\n

        Trade shows help businesses put their brand in front of new prospects and engage in-person with existing clients. You can tap into the segment\u2019s strong demand and profitability by coordinating hassle-free and impactful trade show experiences for clients.<\/p>\n

        From capturing attendee attention via social media to presenting clients with an\u00a0awe-inspiring, interactive display<\/a>\u00a0and buzz-worthy after-party, there are countless ways you can win the trade show circuit this year. And, by partnering with the right wide-format printing vendor, you can make things easier on yourself at the same time.<\/p>\n

         <\/p>\n","protected":false},"excerpt":{"rendered":"

        Even in the digital age, trade show marketing is still\u00a0one of the most effective B2B lead generation\u00a0strategies. These conventions are strong revenue builders in any vertical, especially as more businesses\u00a0expand their trade show marketing budget\u00a0and turn to event professionals to optimize their ROI. In other words, this year\u2019s trade show season could be your biggest […]<\/p>\n","protected":false},"author":103,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[1],"tags":[],"class_list":["post-1302","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"acf":[],"yoast_head":"\n3 TRADE SHOW SECRETS TO BOOST ENGAGEMENT - SpeedPro Rochester<\/title>\n<meta name=\"description\" content=\"Learn three ways to boost engagement in the trade show circuit in the latest blog from SpeedPro Rochester. 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