{"id":1309,"date":"2019-04-22T20:17:28","date_gmt":"2019-04-22T20:17:28","guid":{"rendered":"https:\/\/www.speedpro.com\/rochester\/?p=1309"},"modified":"2021-04-09T17:07:22","modified_gmt":"2021-04-09T17:07:22","slug":"environmental-sports-graphics-a-guide","status":"publish","type":"post","link":"https:\/\/www.speedpro.com\/rochester\/environmental-sports-graphics-a-guide\/","title":{"rendered":"ENVIRONMENTAL SPORTS GRAPHICS: A GUIDE"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"lazy img-responsive push-bottom wp-post-image lazy-loaded\" src=\"https:\/\/www.speedpro.com\/wp-content\/uploads\/2018\/12\/00-environmental-graphics-for-sports.jpg\" alt=\"Environmental Graphics for Sports\" width=\"850\" height=\"350\" data-lazy-type=\"image\" data-lazy-src=\"https:\/\/www.speedpro.com\/wp-content\/uploads\/2018\/12\/00-environmental-graphics-for-sports.jpg\" data-lazy-srcset=\"https:\/\/www.speedpro.com\/wp-content\/uploads\/2018\/12\/00-environmental-graphics-for-sports.jpg 850w, https:\/\/www.speedpro.com\/wp-content\/uploads\/2018\/12\/00-environmental-graphics-for-sports-300x124.jpg 300w, https:\/\/www.speedpro.com\/wp-content\/uploads\/2018\/12\/00-environmental-graphics-for-sports-768x316.jpg 768w\" data-lazy-sizes=\"(max-width: 850px) 100vw, 850px\" \/><\/p>\n<p>When you arrive at a stadium for a game, how do you know how to get to your seat, find the bathroom and, most importantly, locate the concessions area? Many sports stadiums are designed with enough space for thousands if not tens of thousands of people \u2014 the biggest stadium in the US, the\u00a0<a class=\"external\" href=\"https:\/\/www.worldatlas.com\/articles\/largest-nfl-football-stadiums.html\" target=\"_blank\" rel=\"noopener noreferrer\">Michigan Stadium<\/a>, has room for more than 107,000 people. With so many people milling about before and during games, it\u2019s essential that everyone knows where to go and how to get there.<\/p>\n<p>Environmental graphics help anyone who goes to a stadium find their way about. Environmental graphics in sports not only help you find your seat or a snack, but they can also help to set the mood of a sporting event and make you feel excited to be there and support your team. Thanks to environmental graphic design, every stadium in the world can be a truly unique place.<\/p>\n<h2>WHAT IS ENVIRONMENTAL GRAPHIC DESIGN?<\/h2>\n<p>Admittedly, environmental graphic design isn\u2019t something the average person knows about. However, most people would notice if it weren\u2019t around. Environmental graphics are what give a space, such as a stadium, its zing and pop. They\u2019re a mixture of form and function, as they enliven a space and help people get where they need to go.<\/p>\n<p>The official definition of environmental graphic design comes from the\u00a0<a class=\"external\" href=\"https:\/\/segd.org\/article\/what-environmental-graphic-design-egd\" target=\"_blank\" rel=\"noopener noreferrer\">Society of Experiential Graphic Design<\/a>\u00a0(SEGD, formerly known as the Society for Environmental Graphic Design): \u201cEnvironmental Graphic Design (EGD) embraces many design disciplines including graphic, architectural, interior, landscape, and industrial design, all concerned with the visual aspects of wayfinding, communicating identity and information, and shaping the idea of creating experiences that connect people to place.\u201d<\/p>\n<p><img decoding=\"async\" class=\"lazy img-responsive lazy-loaded\" src=\"https:\/\/www.speedpro.com\/wp-content\/uploads\/2018\/12\/01-what-is-environmental-design.jpg\" alt=\"Environmental Graphics Create an Experience\" data-lazy-type=\"image\" data-lazy-src=\"https:\/\/www.speedpro.com\/wp-content\/uploads\/2018\/12\/01-what-is-environmental-design.jpg\" \/><\/p>\n<p>Although the idea of using stories and signs to help guide people through an environment is probably as old as humankind itself, the notion of \u201cenvironmental graphic design\u201d as a practice and profession is only about four decades old. According to the SEGD, the idea of environmental graphic design has evolved in recent years. At the start of the practice, the big concern might have been wayfinding, using graphics and signs to guide people through a space. But EGD has become much more than wayfinding.<\/p>\n<p>These days, environmental (or experiential) graphic design not only guides people through a stadium or other area but also helps to create and define their experience in a space. Elements of environmental graphic design work hand-in-hand with the built environment, such as a stadium. The SEGD has divided environmental graphic design into multiple practice areas, all of which can work together.<\/p>\n<h2>PRACTICE AREAS FOR ENVIRONMENTAL GRAPHICS<\/h2>\n<p>If you\u2019re thinking of incorporating environmental graphics in your sports arena, consider the following applications:<\/p>\n<p><img decoding=\"async\" class=\"lazy alignright img-responsive lazy-loaded\" src=\"https:\/\/www.speedpro.com\/wp-content\/uploads\/2018\/12\/02-identity-graphics.jpg\" alt=\"Identity Graphics\" data-lazy-type=\"image\" data-lazy-src=\"https:\/\/www.speedpro.com\/wp-content\/uploads\/2018\/12\/02-identity-graphics.jpg\" \/><\/p>\n<ul>\n<li><strong>Wayfinding:<\/strong>\u00a0People want to be able to get from point A to point B with as little friction as possible. They don\u2019t want to have to think about walking 100 meters, turning left or right, and so on. Wayfinding in environmental design gives people the right amount of information at the exact moment they need it. It doesn\u2019t provide more details than is necessary. It also helps people orient themselves in an unfamiliar space (think \u201cyou are here\u201d markers on a map at a mall or stadium).<\/li>\n<li><strong>Identity graphics:<\/strong>\u00a0Identity graphics help to define the space for visitors. Also known as placemaking, in a sports setting, these graphics can make use of a team\u2019s colors, mascot or other defining characteristics to remind people of where they are and what they\u2019re doing there.<\/li>\n<li><strong>Themed or branded environments:<\/strong>\u00a0Environmental graphic design also plays a role in creating a themed environment, or an atmosphere that fits in with a brand\u2019s overall identity. In the case of sports stadiums, branded or themed design can involve incorporating the logos and details of the stadium\u2019s sponsors into the overall design of the space. It can also mean finding ways to recreate an experience that\u2019s relevant to a team\u2019s brand within the stadium itself.<\/li>\n<li><strong>Installations:<\/strong>\u00a0Installations in environmental graphic design often fall into one of several categories. They can include public art installations, such as major memorials in big cities, as well as installations in a retail environment, such as interactive fit guides in a clothing store or large works of art in corporate offices. Ideally, the installation should capture the mood of the space. For example, a public memorial should give people the chance to pause and reflect. A retail installation should echo the style of the store it\u2019s located in.<\/li>\n<li><strong>Exhibitions:<\/strong>\u00a0Whether permanent or traveling, exhibitions at museums and galleries are considered part of environmental graphic design. A well-designed exhibition should move you through the space with ease, providing information to you at the appropriate moments. Although there\u2019s usually a flow of traffic through an exhibition space, visitors of an exhibit shouldn\u2019t feel confused or lost if they jump from one area to another out of order.<\/li>\n<\/ul>\n<h2>COMPONENTS OF ENVIRONMENTAL GRAPHIC DESIGN<\/h2>\n<p>These graphics can take various forms and incorporate different elements, including:<\/p>\n<p><img decoding=\"async\" class=\"lazy alignright size-full wp-image-3650 img-align-right lazy-loaded\" src=\"https:\/\/www.speedpro.com\/wp-content\/uploads\/2018\/12\/03-signage.jpg\" alt=\"4 Signage Categories\" data-lazy-type=\"image\" data-lazy-src=\"https:\/\/www.speedpro.com\/wp-content\/uploads\/2018\/12\/03-signage.jpg\" data-lazy-srcset=\"https:\/\/www.speedpro.com\/wp-content\/uploads\/2018\/12\/03-signage.jpg 400w, https:\/\/www.speedpro.com\/wp-content\/uploads\/2018\/12\/03-signage-150x150.jpg 150w, https:\/\/www.speedpro.com\/wp-content\/uploads\/2018\/12\/03-signage-300x300.jpg 300w, https:\/\/www.speedpro.com\/wp-content\/uploads\/2018\/12\/03-signage-350x350.jpg 350w, https:\/\/www.speedpro.com\/wp-content\/uploads\/2018\/12\/03-signage-175x175.jpg 175w\" data-lazy-sizes=\"(max-width: 400px) 100vw, 400px\" \/><\/p>\n<ul>\n<li><strong>Signage:<\/strong>\u00a0Without signage, people wouldn\u2019t know where to go, whether they\u2019re in a sports stadium, navigating their way through an airport or trying to find their way in an unfamiliar city. Signage also helps people to understand what they\u2019re looking at or experiencing at an exhibition or installation.\u00a0<a class=\"external\" href=\"https:\/\/www.designworkplan.com\/read\/wayfinding-introduction\" target=\"_blank\" rel=\"noopener noreferrer\">Signage falls into four categories<\/a>: Informational (\u201cYou Are Here\u201d), Directional (\u201cTurn Left\u201d), Identificational (\u201cRestroom\u201d) and Warning (\u201cNo Smoking,\u201d \u201cEmployees Only\u201d).<\/li>\n<li><strong>Pictograms:<\/strong>\u00a0The information displayed on the signs is another component of environmental design. Pictograms, or symbols, help to make signs understandable no matter what language a person speaks. An arrow pointing left or right means the same thing in every language, as does a picture of a cigarette with a line through it. Pictograms also help to save space and effort.<\/li>\n<li><strong>Fonts:<\/strong>\u00a0Also known as typography, the fonts used in environmental graphic design can make or break a sign. For example, you pretty much never see cursive or script fonts used on signs. They\u2019re difficult to read, for one thing. The size of the typeface and whether or not it\u2019s serif or sans serif also matters. One of the most popular fonts or typefaces out there is Arial, which is sans serif and tends to\u00a0<a class=\"external\" href=\"https:\/\/www.designworkplan.com\/read\/arial-is-everywhere\" target=\"_blank\" rel=\"noopener noreferrer\">pop up all over the place<\/a>.<\/li>\n<li><strong>Colors:<\/strong>\u00a0Color is also a component of environmental graphic design. The colors a designer uses and how those colors work together (or not) can influence how easy it for a person to navigate through a space and can also change their mood. For example, McDonald\u2019s used to\u00a0<a class=\"external\" href=\"https:\/\/qz.com\/589153\/mcdonalds-is-radically-expanding-its-color-palate\/\" target=\"_blank\" rel=\"noopener noreferrer\">primarily use red and yellow in its designs<\/a>\u00a0and at its restaurants, as the two colors are thought to make people hurry up and eat. As the brand has shifted to focus on \u201chealthier\u201d options, it\u2019s introduced more colors to its palette, including green, which is often thought of as the be-all, end-all healthy color.<\/li>\n<li><strong>Digital technology:<\/strong>\u00a0There\u2019s been a shift from straight up print design to digital design in recent years. Digital technology makes it easier to change different aspects of environmental design, as the use of a space changes. For example, it\u2019s easy to switch digital signage when a stadium is used by both a football and baseball team or when a stadium is used for sports and entertainment events. Digital technology includes LCD and LED signs as well as holograms and virtual reality.<\/li>\n<\/ul>\n<h2>HOW TO USE ENVIRONMENTAL GRAPHICS IN SPORTS<\/h2>\n<p>When fans head to their local stadium to see their team play, their experience of the game starts well before they get to the parking lot. Sports fans are likely to dress up in the colors and jerseys of their team. The most dedicated followers will have other accessories \u2014 such as hats and blankets \u2014 with the team\u2019s logo. It makes sense for a stadium to capture that enthusiasm and infuse the team\u2019s identity into the environmental design of the space. This process starts with the components and practices of environmental design.<\/p>\n<p><img decoding=\"async\" class=\"lazy img-responsive lazy-loaded\" src=\"https:\/\/www.speedpro.com\/wp-content\/uploads\/2018\/12\/04-how-to-use-environmental-graphics.jpg\" alt=\"How to Use Environmental Graphics in Sports\" data-lazy-type=\"image\" data-lazy-src=\"https:\/\/www.speedpro.com\/wp-content\/uploads\/2018\/12\/04-how-to-use-environmental-graphics.jpg\" \/><\/p>\n<p>Let\u2019s create a hypothetical sports team and stadium and show how it can use environmental graphics. The team is the Pennsylvania Bald Eagles. The team\u2019s mascot is a bald eagle, and its colors are brown, blue and white. The Bald Eagles play baseball and share their stadium with a Pennsylvania football team.<\/p>\n<p>The owners of the team and the managers of the stadium want fans to feel at home the minute they pull into the parking lot. The parking lines on the surface of the lot are painted a blue that matches the team\u2019s blue. Pictograms that look like eagle\u2019s beaks or talons help drivers navigate their way through the lot to an empty parking space. Parking lot attendants wear PA Bald Eagles hats and jackets as they help people find a spot for their cars.<\/p>\n<p>As people walk up to the doors of the stadium, digital signs direct them to the appropriate door based on their ticket level and type. Along with arrows showing people where to go, there are pictures of eagles on the signs. The typography of the signs uses the same blue that\u2019s found in the parking lot.<\/p>\n<p>Now, people are inside the stadium. White-background signs with brown typeface and blue pictograms direct people to restrooms, food courts and seating. On the walls that line the corridors of the stadium are large murals showing pictures of famous Pennsylvania Bald Eagles, both past and present. Since the Bald Eagles are a state team, a few small exhibitions are set up throughout the corridors and waiting areas of the stadium. These exhibitions detail the history of the state, provide information about bald eagles and explain why the team is named for them and not the state bird, the ruffed grouse.<\/p>\n<p>As fans make their way to their seats, it\u2019s easy for them to find where they\u2019re going. Seating areas are clearly labeled, and maps placed throughout the stadium\u2019s walkways help people head in the right direction. A fan who wants to make a detour to the concession area or restroom can do so easily without getting lost.<\/p>\n<p>The Pennsylvania Bald Eagles aren\u2019t afraid of technology and have found ways to integrate digital signage and other tech into the stadium\u2019s environmental design. Holograms of current players are set up throughout the waiting area. The holograms are motion-activated and start talking about the player\u2019s stats, history or why they love baseball when people walk by. On the field, LCD screens display pictures of players as they\u2019re called up to bat. Overlaid on top of the images are the players\u2019 current stats for the season.<\/p>\n<p>Because of the environmental graphics, fans who get to go to a Bald Eagles baseball game aren\u2019t just going to a ball game. They\u2019re getting fully immersed in the world of the Bald Eagles, an experience they can\u2019t replicate by watching the game at home.<\/p>\n<h2>EXAMPLES OF THE BEST ENVIRONMENTAL GRAPHIC DESIGN AT SPORTS STADIUMS<\/h2>\n<p>Now that we\u2019ve created a hypothetical stadium to show how environmental graphic design can be used, let\u2019s look at a few real-life examples of the best graphics for sports stadiums.<\/p>\n<ul>\n<li><strong>Parc Olympique, Montreal, Quebec:<\/strong>\u00a0Parc Olympique was constructed in Montreal for the 1976 Olympic games. In honor of its 40th anniversary in 2016, the sports complex underwent a makeover that included updates to its environmental design. Among those updates was the addition of themed stations that provide visitors with details and information about the complex\u2019s history and the use of a logo made up of four concentric circles. The logo not only helped to tie the design elements of the sports complex together, but it also created a retro look, appropriate for a center that was first used in the 1970s.<\/li>\n<li><strong>Titletown, Green Bay, Wisconsin:<\/strong>\u00a0Titletown is the name of a civic park located next to the stadium where the Green Bay Packers play. The name of the park comes from the fact that the Packers have won the most football world championships of any team. Green and gold, the Packers\u2019 colors, appear throughout the park, as does \u201cTT,\u201d the logo of the park. Wayfinding signs use the logo and colors to help visitors get around the park with ease.<\/li>\n<li><strong>Minnesota Vikings\/US Bank Stadium:<\/strong>\u00a0Although the Minnesota Vikings aren\u2019t the only tenant to call the US Bank Stadium home, they\u2019re the tenant that foots most of the bills. For that reason, the design of the stadium has incorporated Viking branding throughout. Examples of branding include a timeline of the team\u2019s history found in the stadium\u2019s concourse and banners featuring current and past players. A digital display on the exterior of the stadium highlights the team and its opponents during home games.<\/li>\n<li><strong>University of Oklahoma Barry Switzer Center:<\/strong>\u00a0Designed for student-athletes at the University of Oklahoma, the Barry Switzer Center successfully incorporates branding and themes into its designs. In the locker room, players each get their own locker, complete with a sign that includes a picture and lists their name, position and hometown. The OU logo is found throughout the player\u2019s football lounge, as are small details that recall the team\u2019s history, such as championship rings and trophies.<\/li>\n<\/ul>\n<p>From murals to wayfinding signage to event graphics to digital signage, we offer a range of services that can be worked into the environmental graphic design of a stadium or sports complex. To learn more about our products and services, contact us.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>When you arrive at a stadium for a game, how do you know how to get to your seat, find the bathroom and, most importantly, locate the concessions area? Many sports stadiums are designed with enough space for thousands if not tens of thousands of people \u2014 the biggest stadium in the US, the\u00a0Michigan Stadium, [&hellip;]<\/p>\n","protected":false},"author":103,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[12],"tags":[],"class_list":["post-1309","post","type-post","status-publish","format-standard","hentry","category-event-graphics"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.6 (Yoast SEO v27.6) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>ENVIRONMENTAL SPORTS GRAPHICS: A GUIDE - SpeedPro Rochester<\/title>\n<meta name=\"description\" content=\"View our guide to environmental sports graphics and learn the components of environmental graphic design for sports teams from SpeedPro Rochester.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.speedpro.com\/blog\/find-out-how-you-can-make-environmental-graphics-work-for-your-sports-team-or-sports-venue-request-a-consultation-from-speedpro-for-your-team\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"ENVIRONMENTAL SPORTS GRAPHICS: A GUIDE\" \/>\n<meta property=\"og:description\" content=\"View our guide to environmental sports graphics and learn the components of environmental graphic design for sports teams from SpeedPro Rochester.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.speedpro.com\/blog\/find-out-how-you-can-make-environmental-graphics-work-for-your-sports-team-or-sports-venue-request-a-consultation-from-speedpro-for-your-team\/\" \/>\n<meta property=\"og:site_name\" content=\"SpeedPro Rochester\" \/>\n<meta property=\"article:published_time\" content=\"2019-04-22T20:17:28+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-04-09T17:07:22+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.speedpro.com\/wp-content\/uploads\/2018\/12\/00-environmental-graphics-for-sports.jpg\" \/>\n<meta name=\"author\" content=\"SpeedPro Rochester\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"SpeedPro Rochester\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"11 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.speedpro.com\\\/blog\\\/find-out-how-you-can-make-environmental-graphics-work-for-your-sports-team-or-sports-venue-request-a-consultation-from-speedpro-for-your-team\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.speedpro.com\\\/rochester\\\/environmental-sports-graphics-a-guide\\\/\"},\"author\":{\"name\":\"SpeedPro Rochester\",\"@id\":\"https:\\\/\\\/www.speedpro.com\\\/rochester\\\/#\\\/schema\\\/person\\\/19c4dc83937251f1744e93196dd410dc\"},\"headline\":\"ENVIRONMENTAL SPORTS GRAPHICS: A GUIDE\",\"datePublished\":\"2019-04-22T20:17:28+00:00\",\"dateModified\":\"2021-04-09T17:07:22+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.speedpro.com\\\/rochester\\\/environmental-sports-graphics-a-guide\\\/\"},\"wordCount\":2264,\"image\":{\"@id\":\"https:\\\/\\\/www.speedpro.com\\\/blog\\\/find-out-how-you-can-make-environmental-graphics-work-for-your-sports-team-or-sports-venue-request-a-consultation-from-speedpro-for-your-team\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.speedpro.com\\\/wp-content\\\/uploads\\\/2018\\\/12\\\/00-environmental-graphics-for-sports.jpg\",\"articleSection\":[\"Event Graphics\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.speedpro.com\\\/rochester\\\/environmental-sports-graphics-a-guide\\\/\",\"url\":\"https:\\\/\\\/www.speedpro.com\\\/blog\\\/find-out-how-you-can-make-environmental-graphics-work-for-your-sports-team-or-sports-venue-request-a-consultation-from-speedpro-for-your-team\\\/\",\"name\":\"ENVIRONMENTAL SPORTS GRAPHICS: A GUIDE - 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