{"id":1323,"date":"2019-04-30T14:18:33","date_gmt":"2019-04-30T14:18:33","guid":{"rendered":"https:\/\/www.speedpro.com\/rochester\/?p=1323"},"modified":"2020-09-15T20:34:40","modified_gmt":"2020-09-15T20:34:40","slug":"easy-vehicle-wrap-mistakes-to-avoid","status":"publish","type":"post","link":"https:\/\/www.speedpro.com\/rochester\/easy-vehicle-wrap-mistakes-to-avoid\/","title":{"rendered":"EASY VEHICLE WRAP MISTAKES TO AVOID"},"content":{"rendered":"

 <\/p>\n

\"Avoid<\/p>\n

Out of home advertising, or outdoor advertising, is one way for brands to reach an audience beyond traditional marketing methods such as print ads and TV commercials and beyond digital marketing methods such as email and social media marketing. Many display options are available for companies looking for ways to use outdoor advertising to reach consumers. One popular format was the vehicle wrap.\u00a0More than 46,000 wrapped vehicles<\/a>\u00a0navigated the streets of the U.S. in 2017, reaching a potential audience of millions.<\/p>\n

Every day, the average American spends a\u00a0little under one hour behind the wheel of a car<\/a>. With around\u00a0328 million people living in the U.S.<\/a>, there are about 328 million hours worth of opportunity to connect with people on the road each day.<\/p>\n

There\u2019s more to creating a vehicle wrap to promote your company than might meet the eye. As with any advertisement, design plays an important role when it comes to helping you get your message out there. Avoid some of the more common car wrap design mistakes to make sure your message reaches an audience and is heard loud and clear.<\/p>\n

FLEET WRAP DESIGN MISTAKES TO AVOID<\/h2>\n

Although it\u2019s common to think of design as something that\u2019s artistic and free, something that doesn\u2019t have \u201crules\u201d or \u201crequirements,\u201d the reality is that good design is based on a set of principles. When someone ignores the principles of good design, the message they want to get across can get lost, and the overall impact the advertisement has on a viewer is reduced.<\/p>\n

The basic\u00a0principles of good design are often credited to Dieter Rams<\/a>, an industrial designer who worked with the small electronic appliance maker Braun in the 1970s. According to Rams\u2019 principles, good design is:<\/p>\n

    \n
  1. Aesthetic<\/li>\n
  2. Innovative<\/li>\n
  3. Unobtrusive<\/li>\n
  4. Understandable<\/li>\n
  5. Useful<\/li>\n
  6. Honest<\/li>\n
  7. Durable<\/li>\n
  8. Earth-conscious<\/li>\n
  9. Thorough<\/li>\n
  10. As little design as possible<\/li>\n<\/ol>\n

    When it comes to designing vehicle wraps, there are multiple ways to put Rams\u2019 principles into practice. Avoiding the following common mistakes will allow you to design a fleet wrap that\u2019s useful, understandable, aesthetically pleasing and otherwise able to fulfill the basic principles of good design.<\/p>\n

    1. TOO MUCH TEXT<\/h3>\n

    \"Keep<\/p>\n

    For the most part, people are going to see your vehicle wrap as they drive by your car or truck. Even if they are walking along a sidewalk and look at your vehicle, they are still going to be in motion for much of their interaction with your design. For that reason, you want to keep things short and sweet when it comes to the amount of information you include on your vehicle wrap.<\/p>\n

    Limit your text to the most critical details, such as:<\/p>\n