{"id":766,"date":"2018-09-13T13:28:45","date_gmt":"2018-09-13T13:28:45","guid":{"rendered":"https:\/\/www.speedpro.com\/rochester\/?p=766"},"modified":"2020-12-29T20:49:33","modified_gmt":"2020-12-29T20:49:33","slug":"creative-and-effective-options-for-convention-signage","status":"publish","type":"post","link":"https:\/\/www.speedpro.com\/rochester\/creative-and-effective-options-for-convention-signage\/","title":{"rendered":"Best Options for Creative Convention Signage"},"content":{"rendered":"

Conventions have increasingly become big business for both the organizations putting them on and those attending them. Attendee rosters have grown, giving business owners even better opportunities to get in front of their target consumers or buyers.<\/span><\/p>\n

In fact, research from BrightTalk found that 32 percent of B2B companies indicated events, trade shows and conferences were a very effective tactic for lead generation<\/span> \u2013 outranking company websites, SEO, email marketing and other strategies. However, the biggest obstacle businesses must overcome is lack of resources, including staff, budget and time. This is where SpeedPro can help you strengthen your event marketing strategies.<\/span><\/p>\n

Convention signage is one of the top three tactics that businesses use to generate leads. So, with a limited budget and a primary focus on generating new leads, what\u2019s your best option to make the most of attending conventions?<\/span><\/p>\n

Get People to Your Booth<\/b><\/span><\/h4>\n

Think about the entire convention space and be strategic about where you can include signage that will showcase your brand even before attendees enter the exhibition hall. Most events give exhibitors the opportunity to invest in additional signage space throughout the venue, including outside the building, the entrance hall and other areas that see high traffic volumes.<\/span><\/p>\n

Get your business out in front of convention goers by investing in Formulate\u00ae fabric towers<\/span><\/a> in the registration hall. These 8- to 12-foot structures give you the chance to provide your business additional exposure and making your brand part of attendees\u2019 first impressions as they get started at the convention. You have the option of a cylindrical or four-sided tower, which give you the opportunity to provide additional messaging about your brand, indicate which booth you\u2019ll be at and provide incentives for attendees to stop by. <\/span><\/p>\n

Be sure to include high-quality graphics and powerful messaging that align with your exhibit hall booth in terms of branding and key messages.<\/span><\/p>\n

Be Efficient with Your Booth Space<\/b><\/span><\/h4>\n

In many cases, your business will be limited to a table-top exhibit space that\u2019s no larger than 8 feet wide. A small footprint shouldn\u2019t restrict how creative your business can get to attract convention attendees and drive them to your booth.<\/span><\/p>\n

If you\u2019re looking to keep a consistent look and feel between Formulate fabric towers placed in other areas of the venue, consider other fabric architectural structures that will capture attendees\u2019 attention once they\u2019re in the convention space. There are a variety of options, including:<\/span><\/p>\n