{"id":848,"date":"2018-10-02T16:06:42","date_gmt":"2018-10-02T16:06:42","guid":{"rendered":"https:\/\/www.speedpro.com\/rochester\/?p=848"},"modified":"2020-03-18T15:43:09","modified_gmt":"2020-03-18T15:43:09","slug":"how-visual-branding-impacts-your-companys-presence","status":"publish","type":"post","link":"https:\/\/www.speedpro.com\/rochester\/how-visual-branding-impacts-your-companys-presence\/","title":{"rendered":"How Visual Branding Impacts Your Company&#8217;s Presence"},"content":{"rendered":"<p>Original post published 9\/26\/2018 on\u00a0<a class=\"external\" href=\"https:\/\/www.businessnewsdaily.com\/6244-visual-content-marketing.html\" target=\"_blank\" rel=\"noopener noreferrer\">BusinessNewsDaily.com<\/a><\/p>\n<p>\u201cVisual branding transcends every aspect of a company\u2019s presence in the marketplace,\u201d said\u00a0Eric Lazar, the president of\u00a0<a href=\"https:\/\/www.speedpro.com\/chicago-loop\/\" target=\"_blank\" rel=\"noopener noreferrer\">SpeedPro Chicago Loop<\/a>, a graphics and imaging company that functions as both a marketing agency and a printer.<\/p>\n<p>Business News Daily talked to Lazar to find out what business owners need to know to use this tool effectively and create strong visual marketing campaigns.<\/p>\n<ol>\n<li>\n<h5><strong>VISUAL DESIGN IS PART OF YOUR BRAND.<\/strong><\/h5>\n<\/li>\n<li>\n<h5><strong>YOUR MARKETING CAMPAIGN NEEDS VISUAL GUIDELINES.<\/strong><\/h5>\n<\/li>\n<li>\n<h5><strong>DON\u2019T CROWD YOUR MARKETING CAMPAIGN.<\/strong><\/h5>\n<\/li>\n<li>\n<h5><strong>ALL MARKETING NEEDS TO BE MEASURED.<\/strong><\/h5>\n<\/li>\n<li>\n<h5><strong>SOMETIMES CHANGE IS NECESSARY \u2013 BUT BE CAUTIOUS.<\/strong><\/h5>\n<\/li>\n<\/ol>\n<p>To read the full article and learn more about Eric\u2019s visual branding recommendations,\u00a0<a class=\"external\" href=\"https:\/\/www.businessnewsdaily.com\/6244-visual-content-marketing.html\" target=\"_blank\" rel=\"noopener noreferrer\">click here:<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Original post published 9\/26\/2018 on\u00a0BusinessNewsDaily.com \u201cVisual branding transcends every aspect of a company\u2019s presence in the marketplace,\u201d said\u00a0Eric Lazar, the president of\u00a0SpeedPro Chicago Loop, a graphics and imaging company that functions as both a marketing agency and a printer. Business News Daily talked to Lazar to find out what business owners need to know to [&hellip;]<\/p>\n","protected":false},"author":103,"featured_media":849,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[13,14,15,10,16,9,17,6],"tags":[],"class_list":["post-848","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-banners","category-branding","category-corporate-marketing","category-design","category-digital-signage","category-graphics","category-image","category-signage"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.6 (Yoast SEO v27.6) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>How Visual Branding Impacts Your Company&#039;s Presence - SpeedPro Rochester<\/title>\n<meta name=\"description\" content=\"Visual branding is proven to impact your company&#039;s presence within the marketplace. 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