Office Design
Graphic design is the process where words and visuals are combined to create memorable concepts and displays. In an office setting, graphic office design has many useful applications that can help a business succeed and grow.
Change may start at home, but branding starts at the office. Every business wants its corporate brand to become a household name and expand influence and profit margins. If you want to carve out a brand for your company, begin implementing the visual language that defines you in your own workspace. Each person who enters your office should feel like they are in the heart of the company brand. Full-time employees spend 40 hours a week at the workplace collaborating on projects and building office culture. Develop strong product and corporate branding that speaks to the customer, but that also imparts the mission and vision of the company to the employees. If your employees believe in your product, that belief and trust are imparted to the customer. Brand the interior of your office with slogans and inspirational signs that encourage and exhort greater efforts to improve quality and efficiency. The team that works together, succeeds together.
There are five primary types of office graphics that SpeedPro can help you with:
- Exterior
- Reception
- Directional
- Safety
- Environmental signs/graphics
The various media such as decals, dimensional, dimensional signs, banners and wraps work together to create a uniform look of an office that enforces the core values and branding of the company.
Wayfinding directional office signs serve three main purposes. First, they point people the way they should go. Secondly they mark rooms, wings, or floors by labeling the area leading to them. And finally, they remind people of social distancing rules in place by showing them that they are to walk a certain direction down a hallway or remain a certain distance from other people in a line or waiting area. The best practice for directional signs are to keep the amount of text minimal, use a simple design as too much fluff can be visually distracting> It is also important to use familiar symbols when labeling rooms or rules such as no smoking, restroom designation and free Wi-Fi hotspots. Remember, always factor in ADA guidelines when designing your directional signs as the needs of all who enter the building should be considered. Some useful tips are to use arrows sparingly as they can be misleading or ambiguous if overused, center signs at decision points and forks in paths to reassure travelers they are going the right way to reach their destination. Also, include your branding in the signs themselves — a little logo goes a long way!
Stagnant, bland workplaces can lead to an unhappy, unproductive workforce. If your employees are not engaged, absenteeism can rise and negatively affect the return on investment you have in your workers. Remodeling can be a daunting financial burden with an average $200 per square foot price tag, but adding small interior office design changes such as architectural and glass finishes, dimensional projects that add a layer of the third dimension and experiential environmental graphics create an exciting, immersive space for employees to engage with their work. Transform the workplace to engage employees, reinforce the brand and solidify company culture.
Partner with SpeedPro Saint Paul for all of your large-format printing needs.
Bring your brand to life, in a BIG way, with large format printing solutions from SpeedPro Imaging. Your visual communication strategy can help deliver customer experiences that stand out amongst your competition. From impressive wall murals and window graphics that bring an office or storefront to life, engaging trade show booths and banners, and point of purchase displays that can drive more sales, we’re ready to deliver products that make your brand a staple within your industry.
What’s more is that we partner directly with you to deliver complete installations with fast turnaround times. Our focus is on your and your brand, so consider us an extension of your marketing department.
Our work speaks for itself
Looking to update your outdoor signage? Hoping to amp up this year’s trade show display? SpeedPro Saint Paul can refresh your marketing and revitalize your brand.
We’ve worked tirelessly so you don’t have to. We’ve put in the hours and we’ve mastered our practice. We serve the Saint Paul area with the best printers, the best materials and the best installation crew to get the job done. At every step of the process, you will be met with state-of-the-art solutions. Check out our portfolio to learn what SpeedPro Saint Paul can do for you.
We’re proud partners of businesses, big and small, around the Saint Paul, MN area. From Ramsey County, Hennepin County, Dakota County, and beyond, we’re here to help.
Contact our experienced team today to discover all of your brand’s printing possibilities.