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Convention Signage – Creative and Effective Options

MARCH 12, 2019| SpeedPro of SF Peninsula

Conventions are big business for both the organizations putting them on and those attending them. The projected growth for meeting, convention and event planners is expected to increase 11% in the US between 2016-2026, faster than average accounting to the US Bureau of Labor Statistics. Attendee rosters have grown, giving business owners improved opportunities to get in front of their target consumers or buyers.

Convention signage is one of the top three tactics that businesses use to generate leads. So, with a limited budget and a primary focus on generating new leads, what’s your best option to make the most of attending conventions? 

Pull Attendees to your Booth

Think about the whole convention space and be smart about where you can include signage that will showcase your brand — even before people enter the exhibition hall. Most events give exhibitors the opportunity to purchase additional signage space throughout the venue, including outside the building, the entrance foyer and other areas that will enjoy high traffic flows.

Get your business in front of convention goers by investing in Formulate® fabric towers in the registration hall. These 8- to 12-foot structures give you the chance to provide your business additional exposure and making your brand part of attendees’ first impressions as they get started at the convention. You have the option of a cylindrical or four-sided tower, which gives you a chance for more impressions of your brand and to announce your booth location or incentives for attendees to stop by.

The key is to use high-quality graphics and powerful messaging that align with your exhibit hall booth in terms of branding and key messages.

Be Efficient with Exhibit Space

In many cases, your business will be limited to a table-top exhibit space that’s no larger than 8 feet wide. A small footprint need not restrict your creativity to draw-in convention attendees and drive them to your booth.

If you’re looking to keep a consistent look and feel between Formulate fabric towers placed in other areas of the venue, consider other fabric architectural structures that will grab attendees’ attention once they’re in the convention space. There are numerous options, including:

  • Fabric Hanging Structures – Circular, rectangular or triangular structures serve as a focal point above your exhibitor space. They can be customized to feature your company’s specific branding elements and amplify your key messages above the fray of the exhibition hall floor.
  • Fabric iPad Stands – Modern, freestanding iPad stands give you the opportunity to engage with attendees, encouraging them to interact with featured products or services your business is looking to emphasize. Furthermore they present an efficient way to capture cross-channel marketing leads and reach them via social media and email.
  • Fabric Counters – Complement your booth space with a range of display counters that come in a diverse array of shapes. There are options to include charging stations, giving attendees an extra incentive to stop by.

These fabric options for convention displays give enterprises a way to maintain a consistent, integrated branding experience with each element of their exhibit – while also standing out from the crowd of standard tabletop  booths.

Research and then Contact Us

To learn more about the extensive range of convention signage solutions SpeedPro of SF Peninsula provides, check out our large selection of displays and hardware, and get in touch so we can discuss your needs. We can be reached at 650.596.3444, emailing info@speedprosfbay.com or clicking here.

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SpeedPro of SF Peninsula

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Paul Reinhardt

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