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Five Design Tips for Location Branding

JULY 15, 2013| SpeedPro of SF Peninsula

Part of a smart marketing mix is to augment normal media channels with environmental or site specific branding.  Whether this is at a trade show, sponsored event, building signage or fleet graphics, deciding on the right approach can be difficult. From small-scale mesh banners to large-scale vehicle wraps, the options are almost limitless. But determining the impression your brand will convey is essential.

To make things easier, here are 5 things to keep in mind when designing any display for your business.

1) Keep your name and logo prominent

Your logo is one of the first things your customers will see and associate with you. Make sure your logo is visible. You don’t want potential customers to  look at an amazingly designed graphic without knowing what company it belongs to.

2) Make sure the design style fits your brand image

Different companies want different graphic themes that represent them. If you’re a food company that focuses using simple ingredients, the corresponding vehicle wrap should convey that message. Don’t go for a vehicle wrap that is far too visually complicated for your audience.

3) Less is more (at least in general)

Don’t clutter your graphic with obscure pictures that detract from the overall goal: to get a customer to recognize and remember your brand. Customers only spend a few seconds looking at your printed graphic, so use them wisely.

4) Keep text at eye level

You don’t want your customers squatting down just to see what your graphic says. Likewise, you don’t want them to be staring up into the sky either. When a customer has to work to just to see what your graphic says, they won’t associate positive experiences with your brand.

5) Determine where you want to place this graphic

Whether its placed indoors or outdoors makes a big difference. Different material types and ink respond differently to the sun, wind, and rain. At SpeedPro of San Francisco Peninsula, we’re always happy to consult on the best media, substrates and laminates to fit your budget and intended use.

The SpeedPro staff here in San Carlos and our other Bay Area locations (Santa Rosa, San Rafael, Alameda) take pride in working closely with our clients to meet and exceed expectations. SpeedPro isn’t a print shop. We’re a specialized imaging studio focused exclusively on display graphics and large format print production using only the best technology along with the highest quality materials.

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SpeedPro of SF Peninsula

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Paul Reinhardt

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