Out-of-Home Advertising

Out-of-Home <span>Advertising</span>

Any marketing we come across as we interact with the outside world can fall under the category of OOH advertising. Billboards are perhaps the most readily pictured example. Everyone can remember a lot of billboards they’ve seen over their years of driving through urban and rural settings. Billboards are everywhere, and the best are ones that are easy to see and understand while moving at highway speeds, while offering an eye-catching graphic and a simple call to action. While billboards are excellent forms of OOH advertising, there are a hundred other types of OOH ads, and you’ve likely seen millions of examples in your lifetime. SpeedPro of SF Peninsula is an expert at helping you take your designs to the next level and apply them as large format projects that will get you results.

The Effectiveness of OOH Advertising

OOH advertising has been proven to work extremely well over the years. Much of this effectiveness is driven by behavioral and psychological factors. People are generally out and about for specific reasons, whether that is to shop for groceries, see a movie, eat at a restaurant or buy a new television set. Someone goes to a destination with the full expectation that they will come back home having satisfied their goals. However, once at a given destination, a consumer is mentally open to learning about similar choices related to those goals. Thus, Joe Shopper may be browsing the latest iPhone models but is readily available to also read a poster ad for a new gaming console or watch a video advertisement on a digital sign for office furniture. To put this bluntly, OOH advertising takes full advantage of marketers having captive, receptive and highly targeted audiences for their products.

OOH advertising’s value is backed up by research from many sides. A recent study by Neilsen showed that OOH advertising is actually the most effective advertising mode at driving online search. Westmount has shown that OOH ads on a business’ site are overall the biggest ROI of any advertising form, averaging less than one and a half cents per impression. The Out-of-Home Advertising Association of America’s data shows that, among other impressive stats, nearly 60 percent of people who see an outdoor ad perform a web search (usually mobile) after seeing it, and a whopping 70 percent of people confirm that OOH ads actually influence them to purchase. In addition, in the United States alone, OOH advertising results in an astonishing 101 billion impressions every week!

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How is OOH advertising best applied?

The concept of environmental, or experiential, graphic design is not extremely new, but it is now more important than ever as a way to differentiate how a consumer encounters your advertising. Gensler Research Institute released a study which shows that consumers share experiences that involve memorable environmental graphic design up to ten times more often. Those same people also tended to rate their experiences in well-designed venues two times higher than experiences in places considered poorly designed. 

The Gensler Institute goes on to define various “experience modes” that set the stage for a consumer’s interaction:

  1. Task — guest is focused on a singular goal (conference center, workplace).
  2. Social — guests are out enjoying a good time with friends or family (restaurant, club).
  3. Discovery — guests are exploring and actively seeking new things (mall, museum).
  4. Entertainment — guests are engaging in a fun audience-based activity (concert, movies, sporting event).
  5. Aspiration — guests are trying to better themselves in some way (fitness center, classroom).

The effectiveness of a given experience mode is then determined by how well a marketer applies the following six factors:

  • Beauty — how pleasant on the eyes is your environment?
  • Clarity — how easy is it for your guests to grasp what you want to communicate?
  • Novelty — how unique is the experience you are giving the guest?
  • Welcoming — how comforting (and comfortable) is your space for guests of all types?
  • Authenticity — how honestly does your space speak to your brand’s mission?
  • Inspiration — how well does your space motivate guests to take “the next step,” whatever that may be?

With the right mix of large format graphics to complement your space, and your goals as a marketer, you can focus your efforts to any of the given experience modes and then use the many various products SpeedPro  of SF Peninsula offers to address each of the Gensler Research Institute’s factors. Our huge catalog of signage options (banners, posters, digital and smart), as well as environmental graphic selections (decals, wall and floor graphics, standees and 3D displays) unlock endless combinations for you to test.

Partner with SpeedPro of SF Peninsula for all of your large-format printing needs.

We are the Bay Area’s leader in visual marketing and signage. If you’re ready to build your brand in a big way, our graphic specialists are ready to partner with you. From large format banners, wall murals, trade show displays, and vehicle wraps that make one, or a whole fleet of vehicles stand out, our dedication to quality products, efficient service, and fast turnaround sets us apart from the competition. 

Consider your visual marketing challenges solved! After a quick consultation with one of our dedicated team members, we will find a solution that’s right for you and fits your specific business needs. 

Hands-on Marketing

SpeedPro of SF Peninsula is your back-pocket marketing expert. With more than 10 years of experience, our printing staff knows how to transform the most challenging of problems into incredible opportunities.

We’re committed to understanding you and your individual business needs and we’re not afraid to dive deep and produce BIG results. As the Bay Area’s leading large format print studio, we understand the importance of tailored marketing. Through our hands-on approach, we’ve helped countless company’s- big and small- share their unique brand voice. Check out our portfolio to see how SpeedPro of SF Peninsula can help your business shine. 

SpeedPro of SF Peninsula is proud to support communities between San Francisco and Silicon Valley. Our area of service includes, but is not limited to; San Mateo County, Santa Clara County, San Francisco County, Santa Cruz County, South San Francisco / Burlingame, Redwood City, Palo Alto, & Mountain View.

Contact us today to learn more about how SpeedPro of SF Peninsula’s visual marketing products can help transform your brand!

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