Custom packaging from SpeedPro of SF Peninsula
There are many reasons to use custom packaging when marketing your product. Custom packaging establishes your brand and sets your products apart both in online ads and on store shelves. A well-designed package creates a tactile experience for the customer when they open it. Consider how some of the most popular YouTube channels in recent years feature “unboxing” videos where products are unpackaged. You might also think of that “new car smell” experience of seeing and touching a new product for the first time.
When the package fits your product in a custom package, less material is wasted which is great for the environment and means your customer has less to throw out later. In fact, if your package is really excellent it may end up collected and preserved to repack the product later. Perhaps most importantly, a good custom package design may lead to repeat customer purchases. Once a customer associates opening your product, like opening a gift, they are more likely to want that same feeling in the future.
What is a packaging prototype?
A packaging prototype is a mock-up, or preliminary example of what your fully printed graphical package will look like before mass production. It is often made by hand or assembled by specialized prototyping machines. A packaging prototype represents a unit of packaging without the expense of mass production and gives you the opportunity to request changes in the design.
It is important to differentiate Packaging Prototypes from proofs, as proofs are the final step before signing off and giving permission to go into full production. And from samples which are examples of the mass-produced packaging after production has begun. Prototyping is an important part of the package designing process. Prototypes can be created for a wide variety of reasons. Packaging prototypes are useful for presentation purposes, use by your marketing team, displays at a trade show exhibit, they can be used to confirm the structural integrity of a design, or to show retail buyers so they can decide if they want to make an order. You can also choose to make multiple prototypes to help make your decision on which is most visually appealing and likely to appeal to your customers.
SpeedPro of SF Peninsula is able to work with your company’s supplier or packaging manufacturer to ensure that any packaging prototypes you need to make for whatever purpose have the best-printed designs possible. SpeedPro of SF Peninsula wants to help your company create custom product packaging consistent with corporate branding and appealing to customers. SpeedPro of SF Peninsula takes an individualized approach to learning about your product and helping you produce custom packaging specially designed to show off your product in the best possible light as well as protect your product from being damaged or being tampered with during shipping or on the store shelf.
Packaging prototypes can be made to order in several different materials; popular choices are paperboard boxes, corrugated cardboard rigid boxes, or folding cartons. If you want to go with heavier material than corrugated cardboard, corrugated plastics such as the coroplasts often used in sign materials can also be used. Corrugated materials are made of a liner material that has been folded and effectively sandwiched between two flat layers. This creates an inner layer of furrows and ridges which reinforce and strengthen the material. This type of package is generally well protected from crushing and thus coroplasts are often used for packaging foods such as fruits and vegetables from farmers. Many types of storage containers and packages are designed for transporting items and are often made of coroplast. For example, USPS mail carriers often carry coroplast boxes full of packages and mail.
Small run packaging graphic design
If you would like more than one prototype, SpeedPro of SF Peninsula can also do small run packaging graphic design. Test runs are typically a necessary part of finding the best possible packaging for your product. By producing a small run of custom packaging for perhaps a limited release, you have the opportunity to see how buyers interact with your product. You may choose to survey the customer to see what they think and based on interactions you can find out how well the packaging protects the product during transport.
SpeedPro of SF Peninsula understands the many benefits of short-run packaging and will help you produce these short runs on request. Once you see how the packaging performs, you can refine your design as needed. Once you’ve confirmed your design decisions you can mass-produce the packaging confident that it is practically perfect in every way.
Always remember that the package your product comes in is an important part of your brand and image. The exterior package is what the majority of the general populace sees but only a confirmed customer gets to look inside and use the product.
Partner with SpeedPro of SF Peninsula for all of your large-format printing needs.
We are the Bay Area’s leader in visual marketing and signage. If you’re ready to build your brand in a big way, our graphic specialists are ready to partner with you. From large format banners, wall murals, trade show displays, and vehicle wraps that make one, or a whole fleet of vehicles stand out, our dedication to quality products, efficient service, and fast turnaround sets us apart from the competition.
Consider your visual marketing challenges solved! After a quick consultation with one of our dedicated team members, we will find a solution that’s right for you and fits your specific business needs.
SpeedPro of SF Peninsula is your back-pocket marketing expert. With more than 10 years of experience, our printing staff knows how to transform the most challenging of problems into incredible opportunities.
We’re committed to understanding you and your individual business needs and we’re not afraid to dive deep and produce BIG results. As the Bay Area’s leading large format print studio, we understand the importance of tailored marketing. Through our hands-on approach, we’ve helped countless company’s- big and small- share their unique brand voice. Check out our portfolio to see how SpeedPro of SF Peninsula can help your business shine.
SpeedPro of SF Peninsula is proud to support communities between San Francisco and Silicon Valley. Our area of service includes, but is not limited to; San Mateo County, Santa Clara County, San Francisco County, Santa Cruz County, South San Francisco / Burlingame, Redwood City, Palo Alto, & Mountain View.
Contact us today to learn more about how SpeedPro of SF Peninsula’s visual marketing products can help transform your brand!