Small Business Marketing 101: Evangelize Your Brand

FEBRUARY 9, 2020| SpeedPro of SF Peninsula

Great marketing can make or break any small business. On average, consumers are exposed to as many 5,000 brand messages every day making it difficult to stand out from the crowd.  Attention grabbing, bold signage can help set you apart and get your business in front of more customers.

Three areas to focus on when thinking about new signage:

1. Interior Spaces

It should go without saying that the interior of your business is always a great place to show off your aesthetic and unique perspective. Temporary or permanent wall graphics can transform the interior of any space, adding style and color to otherwise blank walls.

2. Exterior Spaces

The outside of your building is where customers are introduced to your brand and your business. Make a statement with colorful, bright window graphics! Outdoor, weather resistant signs are also a good way to bring your branding to the streets. Other branded signs can be informational- think store hours and contact information. Have you thought of an A-Frame sign with multiple, interchangeable inserts? How about a different insert for every day of the week showcasing daily specials? Whatever you decide to do, just remember that the outside of your business is an extension of the inside and should have a cohesive look and feel.

3. Vehicles

What better way to spread the word, than a moving advertisement for your business? Custom vehicle wraps give your business a professional, polished look and boost brand recognition around town. Wrap the whole thing or simply add your logo to the front door.