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Small Business Marketing 101: The Benefits of Backlit and Illuminated Signage

SEPTEMBER 15, 2020| SpeedPro of SF Peninsula

The global digital signage market is expected to reach almost $36 billion by 2026. Illuminated, backlit signs are a popular choice for small and medium sized businesses. In an increasingly digital world, we are constantly bombarded with branded messages and advertising, making it hard to discern the signal from the noise. Backlit and illuminated signs can help your business stand out amid a sea of competition.

Backlit and illuminated signs are made from large-format printed graphics, lit from behind with a light source, usually by LED lights. These signs have become quite popular for many reasons and can be seen both indoors and outdoors. Inside, you’ll find the at places like malls, trade shows, airports and retail stores- just about anywhere businesses are vying for increased foot traffic and new customers. Outside, they are commonly used as external, store-front signs, at bus stops and subway stations, and throughout town as way-finding and informational signs.

The magic of backlit signage comes from the LED lighting. While not the only way to illuminate a sign, it is the most common.  LED lights are noticeably brighter than fluorescent tubes and don’t emit any kind of harmful UV/IV rays. They also last much longer than traditional forms of lighting. According to Consumer Reports, LED light bulbs can last anywhere from 20,000 to 50,000 hours, or up to five times longer than any comparable bulb on the market. They also come in at a much lower price point-  a no-brainier, right? With LED lights illuminating your bold graphics, your message will be loud of clear for years to come!

The Benefits of Backlit and Illuminated Signage

Backlit signs create an elevated aesthetic, giving your business a more professional and polished look. Choosing a backlit sign, whether its for the exterior of your business or to be used inside, shows your customers that you are serious about your business and are willing to make the investment to promote your products and services.

Other benefits of choosing illuminated signage include:

  • Vibrant, bold colors
  • Highly visible and easy to read in any conditions- day or night
  • Highly versatile- used for short, medium or long term displays. Regardless of the material you choose, your printed graphics can be easily swapped for something fresh whenever the need arises.
  • 24/7 marketing helps increase your brand awareness and recognition around town.
  • Exceptional ROI when compared to traditional forms of advertising. The US Small Business Association has reported that “on-premise signage is the most effective, yet the least expensive form of advertising for small businesses.” From a marketing strategy perspective, investing in backlit signage delivers a significantly lower cost per impression than any other media channel.

Backlit displays are modern, vibrant, and bold. Your graphics are displayed on a near border-less frame, allowing your message to POP without the distraction of hardware.  They are lightweight (perfect for travelling!) and easy to install- perfect for trade shows, events or other promotional needs.

As a business owner, its important to invest in marketing materials and products that are both versatile and built to last. Backlit signage gives you get a modern display with a crisp, vibrant graphic that can be clearly viewed from any angle- no glare or visual distortion!

The team at SpeedPro of SF Peninsula has years of experience creating stunning backlit signage for all types of businesses including retail, restaurants and event planners. We have the expertise to help you find the best solution that works for your specific business needs.

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SpeedPro of SF Peninsula

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Paul Reinhardt

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