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Creative Trade Show Booth Ideas

OCTOBER 24, 2017| SpeedPro Imaging Silver Spring

You’ve secured your spot at THE upcoming trade show – the one everyone in your industry attends. There’s a trade show booth with your name on it. 

But how do you make those potential clients stop and notice you?

Infuse Your Brand

You know strong branding is important in your marketing strategy. It’s how you share your message and let people know what makes your business unique. Branding can be just as important in your approach to creating a trade show display-you create a cohesive look that’s memorable. You also help your potential customers learn about your product or service at a glance.

Branding your trade show display goes beyond your logo and colors. Is your company playful and lighthearted, or serious and professional? Do you focus on being eco-friendly? Is it important that you give back to your community.

Create A Photo Op 

In a world dominated by the “selfie,” a photo booth or similar photo op at your stand can pull in some major traffic.

The photo helps break the ice, which can get the ball rolling with a new client. Incorporating a perfect backdrop for photos turns your booth into an interactive experience and a source of entertainment. 

Another option is to commission a picture frame that uses your company’s logo and branding colors. These photos often end up on social media (sometimes with a #hashtag) and spread the info of the organization. 

Invite Them In 

The layout of your booth can affect how inviting it seems. A long table running along the front of the booth can people at a distance; you stay on one side of the table while your potential clients stay on the other. 

A personalized point-of-purchase display is an easy way to present information without cutting off traffic flow. Incorporate shelves on the display if you have products, pamphlets, freebies or other items for people to see. Another option is an integrated tablet stand or kiosk. This gives you a functional base during the trade show without the need for a traditional traffic-blocking table.

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