{"id":2406,"date":"2020-12-31T00:00:13","date_gmt":"2020-12-31T00:00:13","guid":{"rendered":"https:\/\/www.speedpro.com\/silver-spring\/?p=2406"},"modified":"2025-06-27T10:24:48","modified_gmt":"2025-06-27T10:24:48","slug":"10-top-trends-in-branding-in-2021","status":"publish","type":"post","link":"https:\/\/www.speedpro.com\/silver-spring\/10-top-trends-in-branding-in-2021\/","title":{"rendered":"10 TOP TRENDS IN BRANDING IN 2021"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">2021 is the year of business rebound. The pent-up demand and lower competition offer the opportunity to gain a bigger slice of the smaller pie. It\u2019s critical for brands to evolve with the change. Maybe you (or your client) have been through a merger or acquisition, maybe your business held on for dear life during the pandemic, maybe you\u2019ve made a significant pivot\u2026 or many\u2026 or maybe it\u2019s time to start fresh.\u00a0<\/span><\/p>\n<h3><b>REGARDLESS OF YOUR BUSINESS\u2019 STATUS \u2014 THIS IS THE YEAR TO BRAND BOLDLY.<\/b><\/h3>\n<h3><b><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/8me-wh0zejw\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/b><\/h3>\n<h3><\/h3>\n<h3><span style=\"font-weight: 400;\">1. INSTAGRAM APPEAL<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Brands with visually appealing, unique design features are 10x more likely to be promoted on social media.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Instagram, TikTok, Snapchat, Facebook, YouTube \u2013 every social media channel saw engagement and time spent on the platform swell in 2020 and the user habits will carry into 2021 and forward. Influencers and those promoting your brand by word of mouth over social media are the most cost-effective way to create buzz.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">2. OPTIMISM<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Spaces where we all work, live, shop and play impact our mental state. Everyone can use a boost of positivity.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Bright, open and welcoming retail and workspaces signal a return to the new normal that inspires everyone who comes through the door to keep moving forward and gives us hope for the future of our work, play and shopping habits.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"> <img loading=\"lazy\" decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/www.speedpro.com\/wp-content\/uploads\/sites\/116\/2018\/04\/silver-spring-portfolio-signs-and-graphics-2.jpg\" alt=\"Red wall with gray and white printed decals\" width=\"743\" height=\"557\" \/><\/span><\/p>\n<h3><span style=\"font-weight: 400;\">3. TOUCHLESS SMART SIGNAGE<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Deliver information and advertising through the user\u2019s phone. No app required.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Everyone is anxious to get back to favorite activities and be around more people but still without touching anything. Consumers are accustomed to getting information through our phones and refuse to go back to static. <\/span><a href=\"https:\/\/www.speedpro.com\/products-services\/smart-signage\/nfc-signage\/\"><span style=\"font-weight: 400;\">Near field communication tags<\/span><\/a><span style=\"font-weight: 400;\"> trigger the website, text message, phone call, etc. on phones through proximity of holding the phone to the sign or wall mural without the need for a third-party app or to open the camera on the phone.*<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00a0*Features may vary by phone model.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">4. DIMENSION<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Make your brand stand out. Literally.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">With all of the constant distractions and push notifications, it takes something substantial like a Great. Big. Graphic. or three-dimensional sign to capture fleeting attention spans.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">5. PRIVACY WITH PANACHE<\/span><\/h3>\n<p><a href=\"https:\/\/www.speedpro.com\/products-services\/architectural-and-glass-finishes\/\"><span style=\"font-weight: 400;\">Window films<\/span><\/a><span style=\"font-weight: 400;\"> create a new look for ordinary glass.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Whether the glass is for the safety of social distancing or it\u2019s just that corner office window, a decorative or printed film can be applied to the glass to transform the look of your space in a very short and simple process. Think mini facelift.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">6. CREATIVE APPLICATIONS<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Put a new twist on traditional out of home advertising. Wrap any surface.<\/span><\/p>\n<p><a href=\"https:\/\/www.speedpro.com\/products-services\/out-of-home-advertising\/\"><span style=\"font-weight: 400;\">Out of Home Advertising (OOH)<\/span><\/a><span style=\"font-weight: 400;\"> has picked up steam in the era of social distancing because all signage, graphics and visual communication needed to be bigger, seen from farther away and to convey more information. Rethink the traditional OOH and create your own by wrapping practically anything including solar panels, walls, buildings, vehicles, vending machines and more with branded vinyl to gain visibility.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">7. VIBRANT COLOR<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Match every brand touch point, anywhere in the country, to your exact brand color.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Getting your exact brand color right every time is important at every touchpoint for every brand and especially for those scattered far and wide, hitting the same color consistently can turn into a headache, but not with SpeedPro\u2019s <\/span><a href=\"https:\/\/www.speedpro.com\/products-services\/color-matching\/\"><span style=\"font-weight: 400;\">color-printing precision<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"> <img loading=\"lazy\" decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/www.speedpro.com\/wp-content\/uploads\/sites\/116\/2019\/03\/IMAG3915-350x350.jpg\" alt=\"Holiday market and used bookstore outdoor banner\" width=\"506\" height=\"506\" \/><\/span><\/p>\n<h3><span style=\"font-weight: 400;\">8. STYLED SAFETY<\/span><\/h3>\n<p><a href=\"https:\/\/www.speedpro.com\/products-services\/decals\/floor-decals\/\"><span style=\"font-weight: 400;\">Floor decals<\/span><\/a><span style=\"font-weight: 400;\">, <\/span><a href=\"https:\/\/www.speedpro.com\/find-a-solution\/materials\/acrylics\/\"><span style=\"font-weight: 400;\">cut acrylic<\/span><\/a><span style=\"font-weight: 400;\"> and <\/span><a href=\"https:\/\/www.speedpro.com\/products-services\/signs-graphics\/\"><span style=\"font-weight: 400;\">signage<\/span><\/a><span style=\"font-weight: 400;\"> can be designed into brand assets.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">We are way past the early days of <\/span><a href=\"https:\/\/www.speedpro.com\/products-services\/coronavirus-signage\/social-distancing-signage\/\"><span style=\"font-weight: 400;\">\u201cstay-6-feet-apart\u201d<\/span><\/a><span style=\"font-weight: 400;\"> tape on the floor. If you have permanent visual cues to communicate, they should be integrated into your space in an aesthetically pleasing and on-brand fashion.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"> <img loading=\"lazy\" decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/www.speedpro.com\/wp-content\/uploads\/sites\/116\/2020\/06\/IMG_2201.jpg\" width=\"220\" height=\"292\" \/><\/span><\/p>\n<h3><span style=\"font-weight: 400;\">9. SOCIAL RESPONSIBILITY<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Highlight how you give back.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Social responsibility is top-of-mind for many companies as everyone is in the spirit of getting through the rough patches together. When you have a feel-good cause you can rally behind, you should show it.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">10. AUTHENTICITY<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Prominently display hand-drawn elements, brand vision and what makes your brand unique.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Authenticity is the buzzword of the century. Consumers are tired of fake, tired of cheap\u2013 even feeling the fatigue of \u201cluxury.\u201d Individuals are committed to shopping locally and supporting independent business and demand to know who he or she is working with and the value for each dollar. When you take a graphic or brand component that is uniquely you and make it into a wall mural, it is a signal your true colors are showing and consumers appreciate that.<\/span><\/p>\n<p><strong>Discover how each of these high-impact tactics can benefit your or your client\u2019s business by contacting us today.<\/strong><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>2021 is the year of business rebound. The pent-up demand and lower competition offer the opportunity to gain a bigger slice of the smaller pie. It\u2019s critical for brands to evolve with the change. Maybe you (or your client) have been through a merger or acquisition, maybe your business held on for dear life during [&hellip;]<\/p>\n","protected":false},"author":115,"featured_media":2409,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[1],"tags":[],"class_list":["post-2406","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.6 (Yoast SEO v27.6) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>10 TOP TRENDS IN BRANDING IN 2021 - SpeedPro Silver Spring<\/title>\n<meta name=\"description\" content=\"2021 is the year of business rebound. Click to learn about the 10 top trends in branding in 2021 including touchless smart signage and authenticity.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.speedpro.com\/blog\/10-top-trends-in-branding-2021\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"10 TOP TRENDS IN BRANDING IN 2021\" \/>\n<meta property=\"og:description\" content=\"2021 is the year of business rebound. Click to learn about the 10 top trends in branding in 2021 including touchless smart signage and authenticity.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.speedpro.com\/blog\/10-top-trends-in-branding-2021\/\" \/>\n<meta property=\"og:site_name\" content=\"SpeedPro Silver Spring\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/SpeedproSilverSpring\/\" \/>\n<meta property=\"article:published_time\" content=\"2020-12-31T00:00:13+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-06-27T10:24:48+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.speedpro.com\/silver-spring\/wp-content\/uploads\/sites\/116\/2020\/12\/2021-branding-trends-small.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"500\" \/>\n\t<meta property=\"og:image:height\" content=\"263\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"SpeedPro Silver Spring\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@speedpross\" \/>\n<meta name=\"twitter:site\" content=\"@speedpross\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"SpeedPro Silver Spring\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.speedpro.com\\\/blog\\\/10-top-trends-in-branding-2021\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.speedpro.com\\\/silver-spring\\\/10-top-trends-in-branding-in-2021\\\/\"},\"author\":{\"name\":\"SpeedPro Silver Spring\",\"@id\":\"https:\\\/\\\/www.speedpro.com\\\/silver-spring\\\/#\\\/schema\\\/person\\\/96b2b61f2d0cce49c8c33f753d057223\"},\"headline\":\"10 TOP TRENDS IN BRANDING IN 2021\",\"datePublished\":\"2020-12-31T00:00:13+00:00\",\"dateModified\":\"2025-06-27T10:24:48+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.speedpro.com\\\/silver-spring\\\/10-top-trends-in-branding-in-2021\\\/\"},\"wordCount\":748,\"publisher\":{\"@id\":\"https:\\\/\\\/www.speedpro.com\\\/silver-spring\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.speedpro.com\\\/blog\\\/10-top-trends-in-branding-2021\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.speedpro.com\\\/silver-spring\\\/wp-content\\\/uploads\\\/sites\\\/116\\\/2020\\\/12\\\/2021-branding-trends-small.jpg\",\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.speedpro.com\\\/silver-spring\\\/10-top-trends-in-branding-in-2021\\\/\",\"url\":\"https:\\\/\\\/www.speedpro.com\\\/blog\\\/10-top-trends-in-branding-2021\\\/\",\"name\":\"10 TOP TRENDS IN BRANDING IN 2021 - SpeedPro Silver Spring\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.speedpro.com\\\/silver-spring\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.speedpro.com\\\/blog\\\/10-top-trends-in-branding-2021\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.speedpro.com\\\/blog\\\/10-top-trends-in-branding-2021\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.speedpro.com\\\/silver-spring\\\/wp-content\\\/uploads\\\/sites\\\/116\\\/2020\\\/12\\\/2021-branding-trends-small.jpg\",\"datePublished\":\"2020-12-31T00:00:13+00:00\",\"dateModified\":\"2025-06-27T10:24:48+00:00\",\"description\":\"2021 is the year of business rebound. 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