{"id":2512,"date":"2021-01-28T20:58:47","date_gmt":"2021-01-28T20:58:47","guid":{"rendered":"https:\/\/www.speedpro.com\/silver-spring\/?p=2512"},"modified":"2021-04-07T14:42:41","modified_gmt":"2021-04-07T14:42:41","slug":"6-ways-brands-can-utilize-wall-murals","status":"publish","type":"post","link":"https:\/\/www.speedpro.com\/silver-spring\/6-ways-brands-can-utilize-wall-murals\/","title":{"rendered":"6 WAYS BRANDS CAN UTILIZE WALL MURALS"},"content":{"rendered":"<p>A\u00a0wall mural\u00a0is as big and high-impact as it gets in the world of graphic displays. They\u2019re a form of environmental graphics that can transform a space and help you advertise your business in a uniquely engaging way. SpeedPro can help you create both\u00a0<a href=\"https:\/\/www.speedpro.com\/products-services\/wall-murals\/indoor-wall-murals\/\">indoor<\/a>\u00a0and\u00a0<a href=\"https:\/\/www.speedpro.com\/products-services\/wall-murals\/outdoor-wall-murals\/\">outdoor\u00a0wall\u00a0murals<\/a>\u00a0that turn an ordinary surface into something extraordinary. Let\u2019s look at six ways you can use wall murals to help you market your brand.<\/p>\n<h2>1. BLAST YOUR BRANDING<\/h2>\n<p>Brand awareness is key to your success since consumers are\u00a0<a class=\"external\" href=\"https:\/\/www.forbes.com\/sites\/forbesagencycouncil\/2019\/10\/22\/to-convert-more-customers-focus-on-brand-awareness\/?sh=655bf2ed2075\" target=\"_blank\" rel=\"noopener\">more likely to purchase<\/a>\u00a0from a brand they\u2019re familiar with. Your brand encompasses all aspects of your company\u2019s identity and should infuse all your marketing efforts in one way or another. Fortunately, not all aspects of branding are vague or abstract.<\/p>\n<p>One of the most straightforward and effective ways of raising brand awareness is to expose people to your logo, slogan and any other visuals or text that serve as a sort of signature for your brand. A\u00a0<a href=\"https:\/\/www.speedpro.com\/products-services\/wall-murals\/indoor-wall-murals\/\">wall mural<\/a>\u00a0provides an excellent way to do this. If you have the option, consider installing a brand mural on the outside of your building bedecked in your signature colors, fonts, logo and more. This will expose passersby to your brand and draw attention to your company\u2019s location.<\/p>\n<h2>2. SET THE SCENE<\/h2>\n<p>Atmospherics are critical when you want to create a positive customer experience. You want to immerse everyone who comes through your front door in an atmosphere that encourages them to stay longer and spend more. The idea is to get customers or clients in the right headspace.\u00a0Atmospherics should include all the senses, including sight. Since a wall mural is large and high-impact, it\u2019s the perfect way to influence the visual atmosphere.<\/p>\n<p>Let\u2019s look at a few examples of how businesses can set the scene with an indoor wall mural:<\/p>\n<ul>\n<li>A bookstore could make shoppers feel like they\u2019re in a home library with a mural featuring floor-to-ceiling bookshelves and a cozy fireplace.<\/li>\n<li>A bicycle shop or sporting goods store could create a photo mural of people mountain biking in a forest.<\/li>\n<li>An Italian restaurant could create a mural that transports diners to the scenic landscape of Tuscany.<\/li>\n<li>A brand known for being based out of a certain city can recreate that city\u2019s skyline on the wall to invoke a distinctly urban feel.<\/li>\n<\/ul>\n<h2>3. HIGHLIGHT YOUR BRAND\u2019S HISTORY<\/h2>\n<p>Every company has a story, and a wall mural is\u00a0<a href=\"https:\/\/www.speedpro.com\/blog\/company-story-wall-mural\/\">one of the best ways you can tell that story<\/a>. Even younger companies likely have a back story to their brand, but a historical mural is especially valuable for older companies. These long-established companies can install a mural inside or outside their building and focus on their company\u2019s founders or some of their most significant developments over the years. Include old photos or illustrations to bring the story to life.<\/p>\n<p>You can also show the evolution of your brand over time. Show older versions of your logo, for example, or retro products you used to sell. Some brands choose to create a timeline that goes from their company\u2019s inception to the present day with pinpoints for important moments in their company\u2019s progress. However you choose to do it, sharing your history through a mural can help you engage curious consumers and form a more personal connection.<\/p>\n<h2>4. FEATURE YOUR PHILANTHROPIC EFFORTS<\/h2>\n<p>In a 2018 survey,\u00a0<a class=\"external\" href=\"https:\/\/www.coxblue.com\/2018-cox-business-consumer-pulse-survey\/\" target=\"_blank\" rel=\"noopener\">71% of respondents said they would<\/a>\u00a0willingly spend more money at a small business if that business contributed to a\u00a0positive social or environmental cause. Today\u2019s consumers care about the way brands engage or don\u2019t in philanthropic efforts. If your business has a charitable foundation or donates to a certain cause, you can be proud of the good you\u2019re doing, but don\u2019t stop there. Let socially conscious consumers know about these efforts so they\u2019ll be more likely to become loyal customers.<\/p>\n<p>A wall mural provides an effective way to educate people who come into your business about the humanitarian work you do. You can share statistics, like how many dollars you donated last year, what percentage of profits go to charity or how many books you delivered to schools, for example. You can also share photos that bring a sense of realism to the work you do. If someone is considering purchasing, learning about this aspect of your company may be exactly what they need to decide to buy.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"lazy size-full wp-image-12632 aligncenter lazy-loaded\" src=\"https:\/\/www.speedpro.com\/wp-content\/uploads\/2020\/12\/02-Show-Off-Products-or-Services.png\" alt=\"Murals can be an impactful way to advertise specific products or services.\" width=\"1210\" height=\"447\" data-lazy-type=\"image\" data-lazy-src=\"https:\/\/www.speedpro.com\/wp-content\/uploads\/2020\/12\/02-Show-Off-Products-or-Services.png\" data-lazy-srcset=\"https:\/\/www.speedpro.com\/wp-content\/uploads\/2020\/12\/02-Show-Off-Products-or-Services.png 1210w, https:\/\/www.speedpro.com\/wp-content\/uploads\/2020\/12\/02-Show-Off-Products-or-Services-300x111.png 300w, https:\/\/www.speedpro.com\/wp-content\/uploads\/2020\/12\/02-Show-Off-Products-or-Services-1024x378.png 1024w, https:\/\/www.speedpro.com\/wp-content\/uploads\/2020\/12\/02-Show-Off-Products-or-Services-768x284.png 768w, https:\/\/www.speedpro.com\/wp-content\/uploads\/2020\/12\/02-Show-Off-Products-or-Services-610x225.png 610w\" data-lazy-sizes=\"(max-width: 1210px) 100vw, 1210px\" \/><\/p>\n<h2>5. SHOW OFF PRODUCTS OR SERVICES<\/h2>\n<p>Murals can also be an impactful way to advertise specific products or services. This can work both for indoor or outdoor murals. Are you\u00a0<a href=\"https:\/\/www.speedpro.com\/find-a-solution\/event\/product-launches\/\">launching a new product<\/a>\u00a0or a new product line? Create some major buzz with a wall mural showing off the product in the best light. You can also highlight your best-selling products. If you\u2019re in the service sector, consider highlighting your services by using your mural as a sort of portfolio.<\/p>\n<p>If your business is working on raising brand awareness in your community, consider a custom mural to make people aware of the products you sell or the services you offer. This is especially important if your company name doesn\u2019t contain any of this information. For instance, a company called Smith &amp; Sons or Anderson\u2019s could be a plumbing company, a jeweler, a restaurant or any other type of business. Show people what your company offers with an eye-catching outdoor mural.<\/p>\n<h2>6. CREATE A PHOTO BACKDROP<\/h2>\n<p>If you\u2019ve scrolled through social media, you know people love taking selfies. In fact, as of 2018,\u00a0<a class=\"external\" href=\"https:\/\/www.statista.com\/statistics\/304861\/us-adults-shared-selfie-generation\/\" target=\"_blank\" rel=\"noopener\">82% of Americans aged 18 to 34<\/a>\u00a0said they had uploaded a photo of themselves to a social media channel. If you want to encourage people to interact with your brand online, a great way to do this is by creating a photo backdrop they can use to take great selfies or group pictures.<\/p>\n<p>Let\u2019s look at a few examples of photo backdrop ideas:<\/p>\n<ul>\n<li>A bridal store could create a mural that features the store\u2019s branding and a phrase like, \u201cI said yes!\u201d or, \u201cI found my dress at [Store Name].\u201d<\/li>\n<li>A party venue could create a festive backdrop, complete with confetti and balloons, for group photos.<\/li>\n<li>An aquarium could create an underwater scene with animals kids can pretend to interact with in their photos.<\/li>\n<li>A downtown business could create a backdrop with visuals or text that highlight the location, encouraging tourists and locals alike to take a picture.<\/li>\n<\/ul>\n<p>Once customers take photos, they can share them on social media and tag your business or use a certain hashtag. This helps you boost your online exposure and may encourage the person\u2019s friends and followers to visit your business.<\/p>\n<h2>CUSTOM MURAL PRINTING FROM SPEEDPRO<\/h2>\n<p>If you want to enhance the look of your space and connect with customers or clients in a new way, it\u2019s time to create your own custom wall murals. Whatever your marketing goals are, you can create a wall mural that will help you fulfill them.<\/p>\n<p>SpeedPro staff can guide you through the process from start to finish and will use the very best print methods and materials to produce stunning murals to bring a new level of professionalism and aesthetics to your business.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>A\u00a0wall mural\u00a0is as big and high-impact as it gets in the world of graphic displays. They\u2019re a form of environmental graphics that can transform a space and help you advertise your business in a uniquely engaging way. SpeedPro can help you create both\u00a0indoor\u00a0and\u00a0outdoor\u00a0wall\u00a0murals\u00a0that turn an ordinary surface into something extraordinary. Let\u2019s look at six ways [&hellip;]<\/p>\n","protected":false},"author":115,"featured_media":2513,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[1],"tags":[],"class_list":["post-2512","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.6 (Yoast SEO v27.6) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>6 WAYS BRANDS CAN UTILIZE WALL MURALS - SpeedPro Silver Spring<\/title>\n<meta name=\"description\" content=\"Brands are able to utilize wall murals in a number of unique ways. Click to learn how SpeedPro can help your business create high-impact wall murals today.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.speedpro.com\/silver-spring\/6-ways-brands-can-utilize-wall-murals\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"6 WAYS BRANDS CAN UTILIZE WALL MURALS\" \/>\n<meta property=\"og:description\" content=\"Brands are able to utilize wall murals in a number of unique ways. Click to learn how SpeedPro can help your business create high-impact wall murals today.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.speedpro.com\/silver-spring\/6-ways-brands-can-utilize-wall-murals\/\" \/>\n<meta property=\"og:site_name\" content=\"SpeedPro Silver Spring\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/SpeedproSilverSpring\/\" \/>\n<meta property=\"article:published_time\" content=\"2021-01-28T20:58:47+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-04-07T14:42:41+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.speedpro.com\/silver-spring\/wp-content\/uploads\/sites\/116\/2021\/01\/01-6-Ways-Brands-Can-Utilize-Wall-Murals.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1210\" \/>\n\t<meta property=\"og:image:height\" content=\"447\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"SpeedPro Silver Spring\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@speedpross\" \/>\n<meta name=\"twitter:site\" content=\"@speedpross\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"SpeedPro Silver Spring\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.speedpro.com\\\/silver-spring\\\/6-ways-brands-can-utilize-wall-murals\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.speedpro.com\\\/silver-spring\\\/6-ways-brands-can-utilize-wall-murals\\\/\"},\"author\":{\"name\":\"SpeedPro Silver Spring\",\"@id\":\"https:\\\/\\\/www.speedpro.com\\\/silver-spring\\\/#\\\/schema\\\/person\\\/96b2b61f2d0cce49c8c33f753d057223\"},\"headline\":\"6 WAYS BRANDS CAN UTILIZE WALL MURALS\",\"datePublished\":\"2021-01-28T20:58:47+00:00\",\"dateModified\":\"2021-04-07T14:42:41+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.speedpro.com\\\/silver-spring\\\/6-ways-brands-can-utilize-wall-murals\\\/\"},\"wordCount\":1209,\"publisher\":{\"@id\":\"https:\\\/\\\/www.speedpro.com\\\/silver-spring\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.speedpro.com\\\/silver-spring\\\/6-ways-brands-can-utilize-wall-murals\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.speedpro.com\\\/silver-spring\\\/wp-content\\\/uploads\\\/sites\\\/116\\\/2021\\\/01\\\/01-6-Ways-Brands-Can-Utilize-Wall-Murals.png\",\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.speedpro.com\\\/silver-spring\\\/6-ways-brands-can-utilize-wall-murals\\\/\",\"url\":\"https:\\\/\\\/www.speedpro.com\\\/silver-spring\\\/6-ways-brands-can-utilize-wall-murals\\\/\",\"name\":\"6 WAYS BRANDS CAN UTILIZE WALL MURALS - SpeedPro Silver Spring\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.speedpro.com\\\/silver-spring\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.speedpro.com\\\/silver-spring\\\/6-ways-brands-can-utilize-wall-murals\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.speedpro.com\\\/silver-spring\\\/6-ways-brands-can-utilize-wall-murals\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.speedpro.com\\\/silver-spring\\\/wp-content\\\/uploads\\\/sites\\\/116\\\/2021\\\/01\\\/01-6-Ways-Brands-Can-Utilize-Wall-Murals.png\",\"datePublished\":\"2021-01-28T20:58:47+00:00\",\"dateModified\":\"2021-04-07T14:42:41+00:00\",\"description\":\"Brands are able to utilize wall murals in a number of unique ways. 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