How Small Business Owners Can Win With Large- Format GraphicsMAY 25, 2019| SpeedPro Towson
Comprising a whopping 99.9 percent of all United States businesses, the economic impact of small businesses in the U.S. is anything but small.
At the same time, if you’re one of the country’s 30.2 million small-business owners, it can seem difficult to set yourself – and your business – apart from the crowd.
Gaining visibility and building brand recognition is paramount to grow your business, but where do you start?
The first place is probably right outside your business – with striking, impressive signage and large-format graphics.
Large-format graphics can help you immediately generate awareness, authority and recognition for your small business – all while reaching a captured, targeted audience and hyper-local consumer base.
Here’s how you can win big with large-format graphics as a small business owner:
ENDLESS OPTIONS AND OPPORTUNITIES WITH LARGE-FORMAT GRAPHICS
As the name suggests, large-format graphics are printed on expansive surfaces that can’t be created by a standard printer.
Unlike smaller printed marketing collateral, such as brochures, business cards and one-sheeters, large-format graphics are all about quickly grabbing the attention of anyone who sees them.
Extending far beyond a standard banner or poster, there are endless possibilities for large-format graphics. Here are some examples of large-format activations:
- Elevator wraps
- Floor graphics
- Point-of-purchase displays
- Event tents
- Boat and watercraft lettering and wraps
- Wall murals
- Trade show displays
Other graphics formats, like outdoor signage and vehicle wraps, are some of the most cost-effective large-format mediums and signage options for small-business owners to leverage.
LARGE-FORMAT GRAPHICS GO THE EXTRA MILE FOR YOUR BRAND
Not surprisingly, the greatest advantage of large-format graphics lies in their size.
Not only are larger formats more likely to catch the attention of up-close passersby, but bigger displays also help you reach bigger audiences.
Depending on the size of the sign and lettering, large-format graphics can be seen – and even read – by potential customers from thousands of feet away.
With the right execution, your small business’ large-format exterior signage will be a key driver in a successful out-of-home advertising strategy.
Vehicle wraps are another cost-effective marketing tactic for small business owners looking to boost widespread brand awareness.
In fact, costing just $0.04 per thousand views, these large-format graphics have one of the strongest returns on investment of any marketing or advertising medium.
Vehicle wraps take your marketing on the road, putting your brand in front of an average 30,000 to 70,000 new eyes every time you drive.
Large vinyl graphics and eye-catching vehicle decals, that showcase your logo, company name, website, phone number and more, balance visual interest with important information to create new leads.
BEYOND BRAND AWARENESS: LARGE-FORMAT GRAPHICS BOOST SALES
Large-format graphics, like outdoor signage and vehicle wraps, help you get in front of new audiences and generate brand awareness beyond the four walls of your business.
At the same time, large-format graphics can also be an instrumental part of your in-store marketing strategy, helping you enhance your brand, engage customers and boost sales within your business.
By incorporating window graphics and other large-format visuals in and around your storefront, you immediately increase your visibility. This helps you generate greater brand awareness with passersby, drive additional foot traffic through your doors and help customers locate your business.
Wall murals, vinyl banners, point-of-purchase displays and other onsite large-format graphics also instantly upgrade your business’ credibility and brand perception. Plus, they create a much more inviting and interactive atmosphere for guests, keeping them interested and engaged.
Incorporating large-format graphics throughout your small business’ interior doesn’t just make you look better, however. It’s also shown to drive tangible sales.
In fact, roughly 60 percent of small businesses across verticals reported an average 10-percent spike in sales, after adding large-format graphics and signage to their business.
BIG GRAPHICS ARE BIG BUSINESS
In a small business, a strong marketing strategy should not only be cost-effective and easy to implement, it should also be impactful and yield high returns.
Large-format graphics and signage provide some of the highest ROI in marketing, making them go-to marketing tools and tactics for countless business owners.
Whatever your small business, your brand has a big story to tell. The best method for telling it in a strong way – with an even stronger impact – is with large-format graphics.
Whether it’s a vehicle wrap, trade show display, indoor wall mural, outdoor sign or thousands of other applications, large-scale visuals will get you noticed.
At SpeedPro, we offer all the large-format graphics and visuals solutions that will help you market your brand, engage your customers – and get big results for your small business.
Whatever your individual business objectives, our experts work with you to help develop and implement a personalized marketing strategy with custom-printed collateral that pops.