{"id":3595,"date":"2021-01-28T19:59:12","date_gmt":"2021-01-28T19:59:12","guid":{"rendered":"https:\/\/www.speedpro.com\/towson\/?p=3595"},"modified":"2025-06-27T12:01:22","modified_gmt":"2025-06-27T12:01:22","slug":"best-practices-for-qr-code-signage","status":"publish","type":"post","link":"https:\/\/www.speedpro.com\/towson\/best-practices-for-qr-code-signage\/","title":{"rendered":"Best Practices for QR Code Signage"},"content":{"rendered":"

BEST PRACTICES FOR USING QR CODE SIGNAGE<\/h2>\n

JANUARY 28, 2021<\/span>|\u00a0SpeedPro<\/a><\/p>\n

Quick response (QR) codes have been around for a while, but\u00a0they\u2019re now becoming more useful than ever since so many consumers have smartphones they can easily use to scan the codes wherever they encounter them.\u00a0In 2011,\u00a0Pew Research found that<\/a>\u00a0just 35% of Americans owned smartphones, but that percentage has risen to 81% as of 2019.<\/p>\n

It\u2019s no secret that people use their smartphones frequently, including when they\u2019re out and about. So why not harness that smartphone to engage people in ways that go beyond your physical marketing materials? With\u00a0QR code signage<\/a>, you can do just that.<\/p>\n

WHAT IS QR CODE SIGNAGE?<\/h2>\n

QR code signs are a type of smart signage. They come in various forms ranging from a small decal to a large outdoor sign. These signs can also include custom text and graphics. What makes it a QR code sign is the addition of a QR code \u2014 a type of digital barcode \u2014 somewhere on the sign\u2019s design.<\/p>\n

Most modern smartphones have native QR code scanning built-in, and people with other smartphones can easily download an app to read QR codes. By scanning the QR code on your sign with their smartphone, a person will instantly connect to the URL you\u2019ve chosen. This could be a webpage or some type of digital file.<\/p>\n

Overall, QR code signs are an effective way of adding a digital component to your print media. Let\u2019s look at some ways you can make the most of your QR code signage.<\/p>\n

CHOOSE YOUR LANDING PAGE STRATEGICALLY<\/h2>\n

Since you can link to any URL from a QR code, you should choose this URL carefully. Consider the most effective resource you can provide for people to accomplish your goals. In a restaurant, for example, you can use a QR code to link to a touchless menu. A retail store can use a QR code to connect to online reviews or a product demo. A museum can use a QR code to connect guests to an audio tour or an interactive map showing where to find various exhibits.<\/p>\n

Some businesses choose to create a unique URL as a landing page for their QR code sign. This way, by looking at how many times people have visited that page, they have direct insight into how many people are scanning the QR code. The options are endless, so be sure to put plenty of thought into what you want to link to with your QR code. If you choose to pay for a dynamic QR code, you can edit the URL in the future if needed.<\/p>\n

\"Size<\/p>\n

SIZE THE QR CODE APPROPRIATELY<\/h2>\n

A practical concern to think through as you\u2019re designing your signs is the size of the QR code. The main thing to consider is how far people will likely be standing from the sign when they scan it. The farther away a person is, the larger the QR code will need to be. For instance, a QR code on a hanging banner outside would need to be quite large for a person to scan it.<\/p>\n

Even if your sign will be easily accessible for close scanning, you generally want the QR code to be at least 1 inch by 1 inch. In most cases, it\u2019s best to use QR codes on signs that people can get up close to, such as\u00a0window decals<\/a>,\u00a0floor decals<\/a>,\u00a0tabletop displays<\/a>\u00a0or\u00a0freestanding banners<\/a>. Be sure to position signs in such a way that people can easily access them to scan. A big perk of QR codes is the convenience for users, so be sure your signs are easy to use.<\/p>\n

INCLUDE THE RIGHT TEXT<\/h2>\n

A QR code on its own can be confusing. Before scanning the code, people should have an idea of what information or resources they\u2019ll gain access to. Even a few words can be enough to provide some much-needed context and encourage people to scan the code.\u00a0This text can come in the form of a call to action, such as \u201cScan for our menu,\u201d \u201cSee our upcoming event schedule\u201d or \u201cScan to learn more.\u201d<\/p>\n

In some cases, you may be able to convey enough information without a direct call to action telling a person to scan. For example, you can create a sign that simply says \u201cFree Wi-Fi\u201d with a QR code that takes mobile users to a page to sign on to the Wi-Fi. In this example, people are likely to understand what the QR code is for. You can make the information more explicit, however, by including text that says something like, \u201cScan to sign onto our complimentary Wi-Fi.\u201d<\/p>\n

INCORPORATE YOUR BRANDING<\/h2>\n

You may picture QR codes as black and white. That\u2019s how they started out, and that\u2019s often how they appear today. However, today, you can create QR codes in other colors. This means your QR code can reflect your branding. The customization doesn\u2019t stop with color. You can even incorporate your logo and other aspects of your branding into your QR code. Look at\u00a0some creative QR codes<\/a>\u00a0for inspiration, and see if you can put your own spin on your QR code.<\/p>\n

Keep in mind, however, that simplistic, black-and-white QR codes are the most recognizable. If you want to grab the attention of tech-savvy people with your QR code sign, you may be better off to stick with a more standard QR code and incorporate your branding into the rest of the sign. If your sign is in a place where people are sure to see it regardless of what it looks like \u2014 such as in a checkout line \u2014 then you may be able to get more creative with the QR code itself.<\/p>\n

PARTNER WITH SPEEDPRO TO CREATE EYE-CATCHING AND EFFECTIVE QR CODE SIGNS<\/h2>\n

SpeedPro is familiar with\u00a0QR code signage<\/a>\u00a0and\u00a0other forms of smart signage<\/a>\u00a0and how to create these signs for our clients. We can produce quality QR code signs in various types, including\u00a0window graphics<\/a>,\u00a0banners<\/a>,\u00a0sidewalk signs<\/a>\u00a0and much more.<\/p>\n

We can even help you combine signage types. For example, if you\u2019re a real estate agent who wants to post\u00a0yard signs<\/a>\u00a0outside your listed properties, SpeedPro can produce a stack of identical signs with your picture and contact information and print unique QR codes on\u00a0decals<\/a>\u00a0so you can customize each sign with a link to the online property listing or a virtual tour.<\/p>\n

The possibilities are endless, and with SpeedPro, you can turn your vision into a reality. To get started,\u00a0find your nearest SpeedPro studio<\/a>\u00a0and get in touch with your local staff.<\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

BEST PRACTICES FOR USING QR CODE SIGNAGE JANUARY 28, 2021|\u00a0SpeedPro Quick response (QR) codes have been around for a while, but\u00a0they\u2019re now becoming more useful than ever since so many consumers have smartphones they can easily use to scan the codes wherever they encounter them.\u00a0In 2011,\u00a0Pew Research found that\u00a0just 35% of Americans owned smartphones, but […]<\/p>\n","protected":false},"author":126,"featured_media":3596,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[1],"tags":[],"class_list":["post-3595","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"acf":[],"yoast_head":"\nBest Practices for QR Code Signage - SpeedPro Towson<\/title>\n<meta name=\"description\" content=\"QR codes are becoming more useful now than ever before. Learn about QR code signage and best practices for creating your sign. Click to learn more.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.speedpro.com\/blog\/best-practices-for-qr-code-signage\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Best Practices for QR Code Signage\" \/>\n<meta property=\"og:description\" content=\"QR codes are becoming more useful now than ever before. Learn about QR code signage and best practices for creating your sign. Click to learn more.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.speedpro.com\/blog\/best-practices-for-qr-code-signage\/\" \/>\n<meta property=\"og:site_name\" content=\"SpeedPro Towson\" \/>\n<meta property=\"article:published_time\" content=\"2021-01-28T19:59:12+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-06-27T12:01:22+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.speedpro.com\/towson\/wp-content\/uploads\/sites\/127\/2021\/02\/01-Best-Practices-for-Using-QR-Code-Signage.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1210\" \/>\n\t<meta property=\"og:image:height\" content=\"447\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"SpeedPro Towson\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"SpeedPro Towson\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.speedpro.com\\\/blog\\\/best-practices-for-qr-code-signage\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.speedpro.com\\\/towson\\\/best-practices-for-qr-code-signage\\\/\"},\"author\":{\"name\":\"SpeedPro Towson\",\"@id\":\"https:\\\/\\\/www.speedpro.com\\\/towson\\\/#\\\/schema\\\/person\\\/873e2cfa50ffb9fe1b28515933ed36e0\"},\"headline\":\"Best Practices for QR Code Signage\",\"datePublished\":\"2021-01-28T19:59:12+00:00\",\"dateModified\":\"2025-06-27T12:01:22+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.speedpro.com\\\/towson\\\/best-practices-for-qr-code-signage\\\/\"},\"wordCount\":1114,\"image\":{\"@id\":\"https:\\\/\\\/www.speedpro.com\\\/blog\\\/best-practices-for-qr-code-signage\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.speedpro.com\\\/towson\\\/wp-content\\\/uploads\\\/sites\\\/127\\\/2021\\\/02\\\/01-Best-Practices-for-Using-QR-Code-Signage.png\",\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.speedpro.com\\\/towson\\\/best-practices-for-qr-code-signage\\\/\",\"url\":\"https:\\\/\\\/www.speedpro.com\\\/blog\\\/best-practices-for-qr-code-signage\\\/\",\"name\":\"Best Practices for QR Code Signage - SpeedPro Towson\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.speedpro.com\\\/towson\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.speedpro.com\\\/blog\\\/best-practices-for-qr-code-signage\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.speedpro.com\\\/blog\\\/best-practices-for-qr-code-signage\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.speedpro.com\\\/towson\\\/wp-content\\\/uploads\\\/sites\\\/127\\\/2021\\\/02\\\/01-Best-Practices-for-Using-QR-Code-Signage.png\",\"datePublished\":\"2021-01-28T19:59:12+00:00\",\"dateModified\":\"2025-06-27T12:01:22+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/www.speedpro.com\\\/towson\\\/#\\\/schema\\\/person\\\/873e2cfa50ffb9fe1b28515933ed36e0\"},\"description\":\"QR codes are becoming more useful now than ever before. Learn about QR code signage and best practices for creating your sign. Click to learn more.\",\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.speedpro.com\\\/blog\\\/best-practices-for-qr-code-signage\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.speedpro.com\\\/blog\\\/best-practices-for-qr-code-signage\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.speedpro.com\\\/towson\\\/wp-content\\\/uploads\\\/sites\\\/127\\\/2021\\\/02\\\/01-Best-Practices-for-Using-QR-Code-Signage.png\",\"contentUrl\":\"https:\\\/\\\/www.speedpro.com\\\/towson\\\/wp-content\\\/uploads\\\/sites\\\/127\\\/2021\\\/02\\\/01-Best-Practices-for-Using-QR-Code-Signage.png\",\"width\":1210,\"height\":447,\"caption\":\"Best Practices for Using QR Code Signage\"},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.speedpro.com\\\/towson\\\/#website\",\"url\":\"https:\\\/\\\/www.speedpro.com\\\/towson\\\/\",\"name\":\"SpeedPro Towson\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.speedpro.com\\\/towson\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.speedpro.com\\\/towson\\\/#\\\/schema\\\/person\\\/873e2cfa50ffb9fe1b28515933ed36e0\",\"name\":\"SpeedPro Towson\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/2b4cb97ec7bfa71233e8c610c9e9f43da83a95914a62b86a3da541522dd2ac73?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/2b4cb97ec7bfa71233e8c610c9e9f43da83a95914a62b86a3da541522dd2ac73?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/2b4cb97ec7bfa71233e8c610c9e9f43da83a95914a62b86a3da541522dd2ac73?s=96&d=mm&r=g\",\"caption\":\"SpeedPro Towson\"},\"url\":\"https:\\\/\\\/www.speedpro.com\\\/towson\\\/author\\\/speedpro-imaging-towson\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Best Practices for QR Code Signage - SpeedPro Towson","description":"QR codes are becoming more useful now than ever before. Learn about QR code signage and best practices for creating your sign. Click to learn more.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.speedpro.com\/blog\/best-practices-for-qr-code-signage\/","og_locale":"en_US","og_type":"article","og_title":"Best Practices for QR Code Signage","og_description":"QR codes are becoming more useful now than ever before. Learn about QR code signage and best practices for creating your sign. Click to learn more.","og_url":"https:\/\/www.speedpro.com\/blog\/best-practices-for-qr-code-signage\/","og_site_name":"SpeedPro Towson","article_published_time":"2021-01-28T19:59:12+00:00","article_modified_time":"2025-06-27T12:01:22+00:00","og_image":[{"width":1210,"height":447,"url":"https:\/\/www.speedpro.com\/towson\/wp-content\/uploads\/sites\/127\/2021\/02\/01-Best-Practices-for-Using-QR-Code-Signage.png","type":"image\/png"}],"author":"SpeedPro Towson","twitter_card":"summary_large_image","twitter_misc":{"Written by":"SpeedPro Towson","Est. reading time":"6 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.speedpro.com\/blog\/best-practices-for-qr-code-signage\/#article","isPartOf":{"@id":"https:\/\/www.speedpro.com\/towson\/best-practices-for-qr-code-signage\/"},"author":{"name":"SpeedPro Towson","@id":"https:\/\/www.speedpro.com\/towson\/#\/schema\/person\/873e2cfa50ffb9fe1b28515933ed36e0"},"headline":"Best Practices for QR Code Signage","datePublished":"2021-01-28T19:59:12+00:00","dateModified":"2025-06-27T12:01:22+00:00","mainEntityOfPage":{"@id":"https:\/\/www.speedpro.com\/towson\/best-practices-for-qr-code-signage\/"},"wordCount":1114,"image":{"@id":"https:\/\/www.speedpro.com\/blog\/best-practices-for-qr-code-signage\/#primaryimage"},"thumbnailUrl":"https:\/\/www.speedpro.com\/towson\/wp-content\/uploads\/sites\/127\/2021\/02\/01-Best-Practices-for-Using-QR-Code-Signage.png","inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.speedpro.com\/towson\/best-practices-for-qr-code-signage\/","url":"https:\/\/www.speedpro.com\/blog\/best-practices-for-qr-code-signage\/","name":"Best Practices for QR Code Signage - SpeedPro Towson","isPartOf":{"@id":"https:\/\/www.speedpro.com\/towson\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.speedpro.com\/blog\/best-practices-for-qr-code-signage\/#primaryimage"},"image":{"@id":"https:\/\/www.speedpro.com\/blog\/best-practices-for-qr-code-signage\/#primaryimage"},"thumbnailUrl":"https:\/\/www.speedpro.com\/towson\/wp-content\/uploads\/sites\/127\/2021\/02\/01-Best-Practices-for-Using-QR-Code-Signage.png","datePublished":"2021-01-28T19:59:12+00:00","dateModified":"2025-06-27T12:01:22+00:00","author":{"@id":"https:\/\/www.speedpro.com\/towson\/#\/schema\/person\/873e2cfa50ffb9fe1b28515933ed36e0"},"description":"QR codes are becoming more useful now than ever before. Learn about QR code signage and best practices for creating your sign. Click to learn more.","inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.speedpro.com\/blog\/best-practices-for-qr-code-signage\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.speedpro.com\/blog\/best-practices-for-qr-code-signage\/#primaryimage","url":"https:\/\/www.speedpro.com\/towson\/wp-content\/uploads\/sites\/127\/2021\/02\/01-Best-Practices-for-Using-QR-Code-Signage.png","contentUrl":"https:\/\/www.speedpro.com\/towson\/wp-content\/uploads\/sites\/127\/2021\/02\/01-Best-Practices-for-Using-QR-Code-Signage.png","width":1210,"height":447,"caption":"Best Practices for Using QR Code Signage"},{"@type":"WebSite","@id":"https:\/\/www.speedpro.com\/towson\/#website","url":"https:\/\/www.speedpro.com\/towson\/","name":"SpeedPro Towson","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.speedpro.com\/towson\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/www.speedpro.com\/towson\/#\/schema\/person\/873e2cfa50ffb9fe1b28515933ed36e0","name":"SpeedPro Towson","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/2b4cb97ec7bfa71233e8c610c9e9f43da83a95914a62b86a3da541522dd2ac73?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/2b4cb97ec7bfa71233e8c610c9e9f43da83a95914a62b86a3da541522dd2ac73?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/2b4cb97ec7bfa71233e8c610c9e9f43da83a95914a62b86a3da541522dd2ac73?s=96&d=mm&r=g","caption":"SpeedPro Towson"},"url":"https:\/\/www.speedpro.com\/towson\/author\/speedpro-imaging-towson\/"}]}},"jetpack_featured_media_url":"https:\/\/www.speedpro.com\/towson\/wp-content\/uploads\/sites\/127\/2021\/02\/01-Best-Practices-for-Using-QR-Code-Signage.png","_links":{"self":[{"href":"https:\/\/www.speedpro.com\/towson\/wp-json\/wp\/v2\/posts\/3595","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.speedpro.com\/towson\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.speedpro.com\/towson\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.speedpro.com\/towson\/wp-json\/wp\/v2\/users\/126"}],"replies":[{"embeddable":true,"href":"https:\/\/www.speedpro.com\/towson\/wp-json\/wp\/v2\/comments?post=3595"}],"version-history":[{"count":0,"href":"https:\/\/www.speedpro.com\/towson\/wp-json\/wp\/v2\/posts\/3595\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.speedpro.com\/towson\/wp-json\/wp\/v2\/media\/3596"}],"wp:attachment":[{"href":"https:\/\/www.speedpro.com\/towson\/wp-json\/wp\/v2\/media?parent=3595"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.speedpro.com\/towson\/wp-json\/wp\/v2\/categories?post=3595"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.speedpro.com\/towson\/wp-json\/wp\/v2\/tags?post=3595"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}