5 WAYS AUTO DEALERS CAN USE INTERIOR AND EXTERIOR SIGNAGEJANUARY 6, 2021| SpeedPro Tri-Cities
When customers are in the market for a new car, they have a lot of options. They can buy new or used. They can buy from a big dealership specializing in a particular make or from a small dealer that sells several different brands. They can buy directly from another consumer in a private-party sale. If a shopper decides to buy from a big dealership, they often have a choice of several, all located right next to each other along the same strip.
All the choices available to car-buyers mean that dealers face a lot of competition. As a car dealership, you want to make sure you’re grabbing attention, getting people through your doors and into a test drive and, ultimately, behind the wheel of their new car. Car dealership outdoor signs help you make an excellent first impression on shoppers. Once customers are through the door, car dealership business signs can help you keep shoppers engaged with the sale process. Signage that anticipates customers’ needs also helps you seal the deal and sell more vehicles.
There are many ways to make interior and exterior signs work for your dealership. Here are a few tips to get you started.
1. USE WAYFINDING TO POINT CUSTOMERS IN THE RIGHT DIRECTION
The process of buying a car can be complex and time-consuming. Shoppers might find themselves at your dealership for the better part of a morning or afternoon. During their time at the dealership, they might want a snack or need to use the restroom. They’re also likely to need to visit different departments, such as the financing department if they are getting a loan.
Wayfinding and directional signage will help your customers get where they need to go or find the room or area they’re seeking. Wayfinding signs guide people through a place. One way you can use it at your dealership is to set up floor decals that create a path for someone to follow as they move through the car-buying process. First, they stop at customer service, where they might get matched up with a salesperson. Next, they work their way around the floor, looking at various vehicle models. If they want to go forward with a test drive, they can follow the path out to the lot, where the salesperson will accompany them to the vehicle. After a successful test drive, a buyer can follow a path to the sales desk, where they can complete their purchase.
Directional signage can help shoppers find the bathroom, vending machine or other areas of the dealership. It can use arrows to point people in the right direction. Signs on doors that identify each room also help people find their way and feel more at ease when they are at the dealership.
2. EMPHASIZE SEASONAL SALES WITH DEALERSHIP SIGNS AND BANNERS
There might be times of the year, such as Memorial Day weekend or the end of the model year, when your dealership runs special promotions to clear the lot and boost sales. You can use flags and banners outside of the dealership to promote those sales and promotions.
Ideally, the flags and banners will be high-contrast and vibrantly colored, making them easy to read even from a distance. It’s a good idea to keep the message more general so you can use them year after year. For example, instead of printing the year on the banners, print the season or the name of the sale, such as “Year-End Sell-a-Thon” or “Memorial Day Blow Out.”
3. BOOST YOUR BRAND WITH APPROPRIATE GRAPHICS
People associate different car makes with different types of lifestyles. High-end car brands, such as German luxury brands, are associated with sophistication and elegance. It makes sense for those brands to use sleek and sophisticated graphics as part of their signage. A bright, primary-colored sale sign will look out of place at a luxury car dealership.
Choose your graphics, colors, and imaging carefully when designing your signs. If you need help, the experts at SpeedPro are happy to act as consultants. We can review your current branding and logo and help you pick graphics that complement your image best.
4. CREATE AN ENGAGING ENVIRONMENT WITH WALL MURALS AND WINDOW GRAPHICS
People can spend hours at a dealership when buying a car. It can be nice to have something pretty or engaging to look at during that time. A wall mural, installed in a conference room or near the sales desk area, can keep customers engaged. It can also be a conversation starter or a way to break the ice when beginning the sale process. A wall mural can also make your employees more excited about coming to work each day.
The same is true of window graphics. Window graphics can face into the dealership, announcing specials or adding visual interest to the interior. Or, they can face out so people approaching the dealership can learn about current promotions or look at something interesting, such as a larger-than-life image of your brand’s latest vehicle.
WORK WITH SPEEDPRO TRI-CITIES TO CREATE CAR DEALERSHIP SIGNS
Whether they are window graphics, banners, or a combination, interior and exterior signs will help your dealership stand out in a crowded field. Signs that anticipate your buyers’ needs can help improve brand loyalty and lead to repeat sales. No matter what type of signage you want to create for your dealership, SpeedPro Tri-Cities is here for you. We’re experts in large format printing and can help you through the design process. To learn more we’re here to talk. Give us a call a 423.415.0780!