HOW TO CONVERT SHOPPERS WITH WINDOW GRAPHICSNOVEMBER 25, 2019| SpeedPro Tri-Cities
Window graphics are decals or clings that are designed to adhere to windows and other glass surfaces. They can face both outward and inward and can even be made with perforations to let plenty of natural light into your store. Options for window graphics vary widely in terms of size, color, material and lifespan. Window decals can play different roles and serve valuable purposes in many different types of buildings, including offices, restaurants and more.
When it comes to retail stores, frosted storefront window films can be used to provide some privacy for shoppers. Unlike the frosted glass look you might see on an office window or door, however, most storefront window graphics serve another important purpose. Custom window clings for businesses are valuable marketing tools that can turn your simple storefront into a vibrant display that attracts and converts shoppers.
FIVE WAYS TO USE MARKETING WINDOW CLINGS
There is no one simple answer to how your store can convert shoppers successfully, so any strategic marketing plan will go at this challenge from a few different angles. Take a look at five ways you can use window clings or decals to market to passersby on the street, as well as shoppers who are browsing your store.
1. DRAW IN CURIOUS SHOPPERS
If your store is situated in a location where it experiences a lot of foot traffic, or if drivers can see your store from the road as they drive past, then you have a valuable opportunity to market your store to passersby. One way you can pull people in is by generating some curiosity. Window graphics provide an excellent way to attract people.
When your goal is to make consumers curious enough to step inside your store, you want to give them some basic information about your store while piquing their curiosity so they want to learn more. One way you can do this is with vivid graphics that depict what you sell and create some intrigue around your products.
Another way you can make shoppers curious is by creating a window graphic that includes a question. For example, a mattress store could ask, “Have you discovered your perfect mattress?” or “When was the last time you had a perfect night’s sleep?” A boutique could ask, “Do you feel beautiful today?” The goal is to get people thinking and encourage them to step through your store’s front door.
2. ADVERTISE PROMOTIONS
Another tactic you can use to pull in would-be shoppers is to advertise sales promotions on your storefront windows. Sales have long been a staple of retail stores and for good reason. Consumers get excited when they know there’s a good deal to be had. One survey found that 92% of shoppers are always on the lookout for a deal. Some of these deal hunters will pass by your store, so if you want to market to these consumers, your shop windows provide a great way to do this.
You can use temporary window clings to call attention to current or upcoming promotions at your store. These window graphics should be colorful, bold and simple so consumers spot them and understand them immediately. Red is a popular choice for advertising sales, so it tends to be a good choice when you want to grab the attention of deal-hunters.
Simple text like “Biggest sale of the year” or “Save up to 50%” is your best bet for attracting shoppers and convincing them to step inside or come back when the sale is on for some potential savings. If you begin advertising a sale in advance, remember to include the dates of the sale.
3. RAISE BRAND AWARENESS
A more subtle — and yet still very effective — marketing strategy is to highlight your branding. Focusing on your brand can be an effective strategy both for passersby outside and for shoppers who are browsing inside your store. Brand recognition can play an important role in attracting customers to your store and to maintaining customer loyalty, so the more you can reinforce your branding, the better.
Consider the successful stores in your community. Can you picture their logos? Do you know their slogans? What colors do they use in their marketing? What sort of voice or style do they use in their advertising? These are all aspects of branding. Once you’ve developed your business’s brand, reinforce it throughout all your marketing materials, including your window graphics. Research shows that keeping your branding consistent can increase your revenues by as much as 23%.
Your branding should be prominent in your window graphics to create strong brand recognition and convert more shoppers. Over time, even small businesses can build a brand that carries positive associations among consumers in their community. Your brand can help to set your store apart from other stores, so leverage your uniqueness wherever you can.
4. FEATURE NEW PRODUCTS
Another great way to convert shoppers both inside and outside of your store is to feature new products in your marketing window clings. New products can create some intrigue for consumers who have never stepped foot in your store before as well as for longtime repeat customers. Advertising a specific product can help your sales across the board, not just for that product. Once people step inside to learn more, they are likely to browse your other products and potentially make a purchase.
When advertising new products, feature an image of the product prominently and include just enough text to generate some interest and excitement. For example, a tech company that has produced a new tablet could create a window graphic with the phrase “our slimmest tablet yet” or another phrase that points out how this model stands out from previous models.
A new product doesn’t have to be one single item. It could also be a product line. For example, clothing stores that have stocked a seasonal line can advertise this clothing line with a window cling. Whatever the new product or products, a window graphic can help to bring it to life and generate interest in your store.
5. CREATE THE PERFECT ATMOSPHERE
While you can name the products on your shelves or racks, most store owners understand that what they’re really selling is something intangible. For a jewelry store, this may be the glamorous feeling that the perfect piece of jewelry can provide. For a sporting goods store, it may be that extra edge athletes are looking for through top-of-the-line equipment. For a furniture store, it may the sense of comfort you can get from a favorite chair or sofa.
These intangible products are the motivation behind your customers’ purchasing decisions, and you can capitalize on those motivations with your window graphic displays. For example, the jewelry store can feature an image inspired by vintage Hollywood glamour. The sporting goods store can show a confident athlete using their equipment. The furniture store can create a window graphic showing a family snuggled up on their couch, reading a book together.
These graphics help to create an atmosphere that motivates shoppers to buy your products. The ambiance of a store is known to influence customers’ purchasing decisions. Your store’s ambiance should help customers feel a certain way when they are browsing your store. Whatever that feeling is, whether it be pampered, determined, relaxed or any other emotion, let that come through in your window graphics so you can create the perfect atmosphere for customers and motivate them to make a purchase.
CUSTOM WINDOW GRAPHICS FROM SPEEDPRO
If you want to make a bold impression with your storefront and use this space to convert passersby and people browsing inside into paying customers, then window graphics are the perfect solution. Window decals can quickly transform the face of your store.
Contact us today, at 423.415.0780, to get started. Soon, your storefront windows will be turning heads and could even lead to more conversions. SpeedPro can help you get there.