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Mr. Appliance van wrap

HOW VIBRANT VEHICLE GRAPHICS BENEFIT BUSINESSES

NOVEMBER 8, 2019| SpeedPro Tri-Cities

Are you tired of your brand getting lost in a sea of advertising?

For today’s businesses, one of the biggest challenges is to find an effective way to advertise. While there are now more advertising mediums available than ever, people tend to tune many ads out, such as small print ads in a magazine or a click-through ad on Facebook.

Vehicle wraps, which are large vinyl graphics or decals applied to the outside of a vehicle, are a more efficient way to get your product or service before a larger market. Car wraps also last longer than many other forms of advertising.

Today, an increasing number of businesses are using vehicle wraps to boost brand awareness in their local areas.

WHY VEHICLE WRAPS?

If your company already owns vehicles, trucks or trailers, it’s a wasted opportunity to not get them branded with at least the company logo.

Your fleet is seen by hundreds of potential customers each day. Seeing your brand while driving may remind them that they are in need of your services. It keeps your company top of mind, which can make all the difference when a potential customer is in need of what you offer.

This is also one of the rare instances where you own the medium. While you can rent ad space on billboards, you don’t have to worry about monthly expenses adding up over time if you already own a fleet of vehicles. You already paid for your business vehicle or fleet, now you just have to utilize them to their full potential!

HOW MANY IMPRESSIONS WILL A VEHICLE WRAP GENERATE?

The reach of your branded vehicle wrap will depend on how often and when you drive, how many vehicles are wrapped, and your location. It has been estimated that, during a typical day, a single vehicle wrap can generate between 30,000 to 70,000 impressions. According to stats from the Outdoor Advertising Association of America, vehicle wraps offer the lowest cost-per-impression than any other form of advertising.

Learn more about the reach and effectiveness of fleet wraps here. The power of vehicle wraps doesn’t stop with impressions.

Nielsen recently released a study that showed out-of-home advertising, such as fleet wraps, is the most effective offline medium to drive online activity. According to the study, within six months after seeing an out-of-home advertisement, 46% of people searched online for information about the company.

Vehicle wraps are memorable. Even if they don’t call or click right away, they’ll think of you the moment they need your product or service.

HOW LONG DOES A CAR WRAP LAST?

On average, a car wrap will last up to five years. However, the lifespan of a vehicle wrap depends on its quality and whether you hire a professional to print and install the wrap. A poorly made and haphazardly applied wrap could peel off long before its time and damage your car.

At SpeedPro, our highly trained studios have superior printing technology and installation methods that allow us to print and install beautiful car wraps. We use solvent long-life inks and laminate the vinyl car wrap with a UV protector to keep your vehicle wrap looking amazing for longer.

Perforated window film may not last as long as the rest of a car wrap. Because of perforation, the edges of window perforations may begin to peel under severe heat after 18 to 24 months. However, perforated window vinyl can be replaced without replacing the rest of the car wrap.

When you get your vehicle wrapped at SpeedPro, your service comes with a 3-year warranty on the vinyl and a 1-year warranty on the window graphics. Warranties do not apply to damage done to the vehicle or wear and tear.

The quality of a professional application will justify the vehicle wrap cost in the end.

WILL A VEHICLE WRAP DAMAGE PAINT UNDERNEATH?

Wraps are not likely to damage the paint on your vehicles. SpeedPro offers vinyl car wraps, which serve as a protective coat to paint when applied to the body of a truck, van or trailer. In fact, many fleets apply layers of vinyl anyway to protect trucks from the ravages of rain, hail and flying debris.

For vehicles that have recently been painted, the paint will need to cure for several weeks before the car can be wrapped. SpeedPro experts will pre-test your paint job prior to wrapping the vehicle. If your car’s paint is in poor condition, the car paint may peel if the vinyl wrap is ever removed.

Discoloration can sometimes occur if your vehicle comes into contact with acidic pollution. If the car wrap ever starts to discolor or turn brown, the graphics can be easily removed to avoid staining the car paint.

DO I NEED TO DESIGN MY OWN VEHICLE WRAP?

SpeedPro’s printing experts will work with you to create a stunning vehicle wrap design.

If you prefer to design your car wrap inhouse or with your agency, your local SpeedPro studio can work with the designer to make sure the images they create will work on your vehicles.

Need help creating a vehicle wrap design? Contact your local SpeedPro studio for their expertise.

Vehicle wrap design ideas run the gamut from bold and colorful to direct and simple. Ultimately, the purpose of the design is to attract the attention of anyone who sees the vehicle, while at the same time keeping it simple. Not every wrap needs 100% coverage to get attention.

Any base vehicle color can be wrapped. Avoid text and logos that would be hidden in the body lines and contours of the vehicle. Some wrinkles and bubbles in car paint are common and can be easily hidden with a good car wrap design that includes the right shapes and colors. For other tips on how to design a vehicle wrap for your business, contact your local SpeedPro studio.

The cost of your car wrap design will depend on whether you get a simple decal, partial or full vehicle wrap.

Regardless of the type of vehicle you own – boat, motorcycle, trailer, van or semi-truck – we can design and apply your vehicle wrap!

Give us a call and let’s get started!

423.415.0780

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SpeedPro Tri-Cities

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Ed Burns

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