What is brand activation/immersion?

What is brand <span>activation/immersion?</span>

Inclusive and interactive activations show the way for customers to locate your product and engage with your brand ideals. Just the right content, strategy and execution is required for successful activation and immersion campaigns. These campaigns go directly to your customer   informing them what your brand is and why it is worthy. Activated immersion experiences should generate constant enthusiasm with a strong call to action. Reach the correct audience in the perfect time by speaking in their own language. Seek to tether customers and brands through emotionally charged, passionate and creative immersions.

SpeedPro activation and immersion campaigns are a catalyst that changes how your customers will engage and interact with your product because of their shared experience. Traditional and non-traditional research methodology and behavioral science has led the way to experiential success in the novel realm of activated brand immersion. Your job is to create a palatable buzz make transitory pop-up shops filled with exciting experiences, attract young internet influencers to selfie stations and curated adventures. These experiences will allow them to grow their own personal brand identities while interacting with yours to create a synergy that benefits both parties.

There are three “E”s that embody the nature of a successfully activated brand immersion campaign:

  1. Educated: The customer knows about the product, 
  2. Engaged: The customer gets involved in the experience.
  3. Excited: Customers share the story of their interaction with others. 

Create a viral desire within others to try the latest product from your company by illustrating the power of brand engagement and ongoing significance in consumer’s lives.

Man working on a street graphic for EA Sports brand
Allen Wayne vehicle wrap

There may be no more effective modern way to build a loyal community of fans and reach new audiences. Imagine having a fandom for your business. Look at the success of certain branded Twitter accounts that drive customer engagement with the younger generation. Has anyone ever created fanart of your mascot? A brand with personality is a brand that customers want to identify with, and this is key to the core concept of immersion. Experiences and interaction drive modern consumer motion and brand activation inspires engagement. Prompt engagement, connections, and awareness through meaningful real-life interactions designed to motivate customers to use that support your product and brand. Breath life into your message, create synergy via energetic emotional relationships.

Spark joy with all of a customer’s senses and inspire them to smell, see, taste, touch, and try on your brand as a facet of their own identity. Transport potential customers into a unique world via immersive set design and applied use of technology to create brand experiences more powerful than email marketing or banner ads. Coordinate social media support to enhance the message via influencers whose audience trusts them as friends not replaceable machine cogs. Experiential marketing is the biggest trend in the emerging decade, millennial experience affinity over the desire for material goods has spilled into other generations and is impacting how marketers seek to interact with consumers.

Pop up bars, salons, shops, selfie-stations and more novel ideas are popping up in many unexpected new locations. Splashy limited-time-only promos draw in new customers and deepen customer loyalty. Businesses transform commercial spaces via brand activation to create an immersive brand experience using environmental graphics such as window graphics, wall murals, foam board standees, floor graphics, and even full wraps for vehicles or elevators.

Partner with SpeedPro to activate your next branded campaign and turn it into an immersive experience. Our social media savvy and experienced staff are eager to take you and lead you into the new marketplace of ideas of our society. SpeedPro can teach you how to leash a meme and engage an audience with our large format printed graphics and expertise about the coming age of brand activated immersion. Get in on the ground floor and ride the visual medium vessel of experiential marketing brand activation.

SpeedPro Tri Cities

Operating a business in the Tri-Cities region of Tennessee offers numerous advantages. However, getting word out about your company, products, or services isn’t always easy.

Enter SpeedPro Tri-Cities. Our large-format printing and outdoor signage solutions helps businesses large and small make an impact, gain recognition, and build a customer base.

 

Why Large-Format Printing?

Effective visual communication is one of the most helpful ways to build brand recognition, identity for your company, and generate sales. It stands head and shoulders apart from radio and TV spots and miles beyond newspaper or even online ads today.

SpeedPro Tri-Cities delivers some of the most effective visual communication strategies, including:

  • Banners
  • Decals
  • Vehicle wraps
  • Wall murals
  • And more

 

Enjoy the Highest Quality Products and Services

SpeedPro Tri-Cities is the leading sign company in the region for good reason. Every detail matters. We understand how to hit the mark, grow a business, make an impact, and help our clients be recognized.

We deliver:

  • Exceptional products and services every time
  • Fast, reliable service
  • Great customer experiences every time

 

Find Out What SpeedPro Tri-Cities Can Offer You

Your business deserves the best. When it comes to marketing solutions, simply contact us to get a quote and find out how your company can grow with us. We serve Kingsport, Bristol, Johnson City, Abingdon, Bristol, VA, Elizabethton, Greeneville, and Blountville.

    SpeedPro Tri-Cities

    Studio Owner
    Ed Burns

    Hours