Smart signage

Smart <span>signage</span>

What is NFC?

NFC is a form of RFID (Radio Frequency Identification) that combines digital technology and print to educate, influence and inform your audience. Two objects that contain NFC tags can communicate with each other. Most modern smartphones are NFC equipped so any kind of sign, decal, wall mural, or display can have a small NFC chip installed to communicate digitally with your audience.

What’s the difference between RFID and NFC?

NFC is a subset of RFID as are both Bluetooth and WIFI technology. Currently, RFID is primarily used by retailers and manufacturers to track inventory. In contrast, NFC is used largely to add digital experiences for consumers. For example, the security stations exit at mall retail stores use RFID tags to know when active RFID chips leave the premises. Or, when you pay to have your pet tagged that is an RFID transmitter implanted into them. RFID can read 50-feet for handheld or 100-feet for fixed infrastructure readers. Even without an active internet connection or WIFI, NFC information exchanges can still take place when the device comes within 5 cm. of an NFC enabled sign. This is why NFC technology is used in the keycards you receive at your hotel. RFID tags are small, flexible and can take many forms which is a great solution for inventory tracking and tracing purposes.

Apple pay, Google pay, Android Pay, and Samsung pay also use NFC payment technology. NFC authentication helps protect brands from sales loss to confirm that examples of the product in the wild were acquired legitimately. With NFC, brands can link relevant information directly into the product itself.  NFC becomes part of the product after the sale in the post-purchase experience. Basically, a smart sticker with NFC technology communicates with the customer’s phone to deliver information, delivering short-range information. NFC chips are already in most credit cards and in the batteries of smartphones.

Touchless Menu sign
Touchless Menu sign

InfoLnkX: SpeedPro’s Unique Smart Signage Solution

InfoLnkX by SpeedPro applies NFC technology to large-format printing applications including signs, banners, acrylic decals, and more to integrate real life interactions with an online customer experience. InfoLnkX is a touchless technology that delivers information directly to a user’s smartphone when they hold the phone near an NFC chip. As opposed to QR codes that require an open app or camera function, NFC chips generally do not require an app install on a current-generation device. SpeedPro installed InfoLnkX NFC tags in large-format print applications direct users to website links and digital content including app downloads, video, audio, and AR content.  We have seen great success rolling out this technology to restaurants during the COVID-19  pandemic, as restraunts use this as a way to providing touchless and paperless menus. Retail locations, museums and other public attractions also use the technology to relay information to customers and visitors in a touchless, personalized experience.

The future of touchless smart signage is here today. SpeedPro can accommodate any scale of QR code printing or NFC implementation to any size printing application. Our nation-wide network of print shops is eager to work with you to provide touchless technology that takes your message to the next level. Augment your personal reality today by speaking with our professional staff for answers to any questions you may have.

SpeedPro North OC

A stone’s throw away from Irvine, Tustin offers businesses an incredible opportunity; a large potential customer base. However, you need to make your business known to them. Outdoor signage and large-format printing helps make that happen.

Visual ads and effective communication through signs, banners, displays, window displays, and much more are all tools you have available through SpeedPro North OC.

 

Ramp Up Sales Using Large-Format Printing

You can certainly advertise in the newspaper or on local radio spots, but nothing grabs attention quite like large-format printing. Vehicle wraps is just one simple example of these marketing solutions.

SpeedPro North OC also provides:

  • Trade show displays
  • Window graphics
  • Banners
  • Wall murals
  • And more

 

Get a Leg Up on the Competition

SpeedPro North OC will help your company stand out from your competitors. With creative, effective outdoor signage solutions, as the leading sign company in the region, we can help you ramp up sales, drive success, and grow.

We take pride in our ability to deliver:

  • The best products, paying attention to every detail
  • On time, even with tight deadlines
  • Exceptional customer service and support

 

Contact SpeedPro North OC Today

Now is the perfect time to get a quote and see how affordable the best visual marketing solutions can be for your business. Serving all of Orange County.

    SpeedPro North OC

    Studio Owner
    Rand Scherff

    Hours