Smart signage

What is NFC?

NFC is a form of RFID (Radio Frequency Identification) that combines digital technology and print to educate, influence and inform your audience. Two objects that contain NFC tags can communicate with each other. Most modern smartphones are NFC equipped so any kind of sign, decal, wall mural, or display can have a small NFC chip installed to communicate digitally with your audience.

What’s the difference between RFID and NFC?

NFC is a subset of RFID as are both Bluetooth and WIFI technology. Currently, RFID is primarily used by retailers and manufacturers to track inventory. In contrast, NFC is used largely to add digital experiences for consumers. For example, the security stations exit at mall retail stores use RFID tags to know when active RFID chips leave the premises. Or, when you pay to have your pet tagged that is an RFID transmitter implanted into them. RFID can read 50-feet for handheld or 100-feet for fixed infrastructure readers. Even without an active internet connection or WIFI, NFC information exchanges can still take place when the device comes within 5 cm. of an NFC enabled sign. This is why NFC technology is used in the keycards you receive at your hotel. RFID tags are small, flexible and can take many forms which is a great solution for inventory tracking and tracing purposes.

Apple pay, Google pay, Android Pay, and Samsung pay also use NFC payment technology. NFC authentication helps protect brands from sales loss to confirm that examples of the product in the wild were acquired legitimately. With NFC, brands can link relevant information directly into the product itself.  NFC becomes part of the product after the sale in the post-purchase experience. Basically, a smart sticker with NFC technology communicates with the customer’s phone to deliver information, delivering short-range information. NFC chips are already in most credit cards and in the batteries of smartphones.

Touchless Menu sign
Touchless Menu sign

InfoLnkX: SpeedPro’s Unique Smart Signage Solution

InfoLnkX by SpeedPro applies NFC technology to large-format printing applications including signs, banners, acrylic decals, and more to integrate real life interactions with an online customer experience. InfoLnkX is a touchless technology that delivers information directly to a user’s smartphone when they hold the phone near an NFC chip. As opposed to QR codes that require an open app or camera function, NFC chips generally do not require an app install on a current-generation device. SpeedPro installed InfoLnkX NFC tags in large-format print applications direct users to website links and digital content including app downloads, video, audio, and AR content.  We have seen great success rolling out this technology to restaurants during the COVID-19  pandemic, as restraunts use this as a way to providing touchless and paperless menus. Retail locations, museums and other public attractions also use the technology to relay information to customers and visitors in a touchless, personalized experience.

The future of touchless smart signage is here today. SpeedPro can accommodate any scale of QR code printing or NFC implementation to any size printing application. Our nation-wide network of print shops is eager to work with you to provide touchless technology that takes your message to the next level. Augment your personal reality today by speaking with our professional staff for answers to any questions you may have.

Partner with SpeedPro Unlimited for all of your large-format printing needs.

Consider SpeedPro Unlimited the marketing team in your back pocket. Whether the project is large or small, we’re ready to deliver large format printing products that drive real business results. From wall and window graphics that set a specific tone, banners and event graphics that stand out amongst the competition, and vehicle graphics meant to turn heads, no marketing challenge is too big.

Conveniently located new White Rock Road and Prospect Park Drive in Rancho Cordova, SpeedPro Unlimited works with business of all sizes throughout the Greater Sacramento area and beyond.

Our team of graphic designers, printers, and installation specialists are dedicated to providing high-touch service, quality products and industry leading expertise. Call on us at any time to explore your next large format printing idea, options and pricing.

 

Our work speaks for itself

Looking to update your outdoor signage? Hoping to amp up this year’s trade show display? SpeedPro Unlimited can refresh your marketing and revitalize your brand. 

We’ve worked tirelessly so you don’t have to. We’ve put in the hours and we’ve mastered our practice. We serve the Sacramento area with the best printers, the best materials and the best installation crew to get the job done. At every step of the process, you will be met with state-of-the-art solutions. Check out our portfolio to learn what SpeedPro Unlimited can do for you.

Contact us today for a consultation and quote!

    SpeedPro Unlimited

    Studio Owner
    Vanderlei Novello

    Hours