Large Full Color Graphics and Food Trucks
The number of food trucks in the Philadelphia area is rising quickly and popularity has pushed them into the food mainstream and you can easily fine your favorite cuisine on wheels. The food truck industry, already an $800 million industry, is expected to grow another 20 percent in 2019, according to a new report.
If you own a food truck you know first hand who your competition is on wheels and how important it is to advertise yourself. You also know you own a giant billboard on wheels. What you may not know is that vehicle signage is the most cost-efficient marketing method that offers a premium return on investment. Even if it’s a simple logo on the side of your van, people make an effort to see vehicle signage.
THINK BIG WITH BRANDING AND PHOTOGRAPHS
First and foremost, your vehicle wrap needs to be big, bold and vibrant. You want to make sure hungry people can see your vehicle wrap from far away.
A sign’s legibility is determined by the height, color and font characteristics of the text. And, obviously the larger the text, the greater its readable distance. The same is true for the images on your vehicle wrap – so bigger is better.
Bigger images of your specialty dishes mean they can be seen from greater distances, as well, while drawing in guests near and far. And, fewer, larger images give patrons visibility into your offerings without making them feel overwhelmed by pictures of every menu option.
While you may be tempted to showcase each of your culinary creations on the side of your truck, it’s much more effective to only select a few of your most popular menu items to display. Choose several high-resolution photos that make your food look even more appetizing when enlarged to show detail.
FIND IMAGES THAT OPTIMIZE FORM AND FUNCTION
If you select the right images and design for your vehicle wrap, your display will go beyond just making your food and brand look good on the road.
The images you choose should also integrate well with the function of your truck, and they should be sized appropriately to stay prominent – whether you’re driving on the highway or are open for business.
In other words, make sure your vehicle wrap still looks good when your service window is open. All too often, food truck wraps look amazing when the service window is closed, but when propped up, the window covers integral parts of a design.
When you’re open and ready to start serving food, passersby only see your wrap’s cut-off images and sparse lettering – making it difficult for them to discern what you make.
Your name, logo, key information and photos should all be visible when your service window is open or closed. Make sure you select and place photos in an area where they’re visible at all times and don’t cut off integral parts of your design.
KEEP THINGS COLORFUL
Color plays a leading role in food truck design. It helps grab attention of passerby’s while also giving them more insight into your menu.
Your images and broader vehicle wrap design should incorporate standout colors that match your cuisine or brand. For instance, if you specialize in salads, splashes of vibrant green makes your vehicle wrap attention-grabbing and on-brand – and it attracts patrons who are seeking out that type of food.
At the same time, going overboard with color can be just as overwhelming to viewers as too much text or imagery. Stick to five colors or fewer in images and background color, for a strong design that won’t distract from your brand.
Your images and wrap color should also complement one another, so find images of your food that won’t clash with your branding or your vehicle wrap’s background.
With an expertly designed vehicle wrap, you can shift your food truck advertising into high gear and draw in the hungry masses.
A well-developed food truck wrap puts your mobile food business on the cutting edge of advertising – helping you build brand awareness and drive immediate onsite sales.