![\"\"](\"https:\/\/www.speedpro.com\/west-chester\/wp-content\/uploads\/sites\/133\/2018\/04\/west-chaser-portfolio-vehicle-wraps36-300x169.jpg\")
<\/p>\n<\/p>\n
Vehicle wraps are one of the most effective visual marketing strategies out there.\u00a0 They not only catch the eye of consumers, they\u2019re also one of the more cost-effective forms of advertising for small-business owners.<\/p>\n
Out-of-home (OOH) advertising\u00a0generates nearly $6 in product sales for every $1 spent<\/a>, according to research from Benchmarketing.\u00a0 The strong ROI fostered through this advertising channel has bolstered the $7.7 billion OOH ad industry.\u00a0 And\u00a0vehicle wraps can earn between 30,000 and 70,000 daily impression<\/a>s, depending on the population and how far the vehicle is driven.<\/p>\n However, if your\u00a0vehicle wrap<\/a>\u00a0isn\u2019t in in line with your brand identity, you risk wasting money and diluting your brand.\u00a0 Why is brand identity so important for businesses?\u00a0 Well, in the simplest terms,\u00a0it\u2019s all about recognition<\/a>.\u00a0 If a consumer hears your company name, they should be able to recall your most iconic product or service.\u00a0 Think about the way Apple is almost inextricable from the iPhone, or the relationship between McDonald\u2019s and the Big Mac.\u00a0 A strategically designed vehicle wrap can help you organize and strengthen your brand identity in your local market.<\/p>\n Here are some ways to make sure your vehicle wraps are sending the right message:<\/p>\n Especially if you have a fleet of vehicles that you plan to wrap, consistency has to be your top priority.\u00a0 You can\u2019t afford to take an ad-hoc approach to design with potentially hundreds of thousands of daily impressions hanging in the balance.<\/p>\n Less is typically more when it comes to your vehicle wrap.\u00a0 You\u2019re limited to what you can co<\/p>\n nvey by time and space, so stick to what you\u2019re most well-known for and keep that front and center.\u00a0 And remember that most people are able to recall visuals better than text, so graphics that match your brand identity will go a long way to capture consumers\u2019 attention and memories.\u00a0 In fact, wraps with high-resolution graphics have been proven to\u00a0increase conscious awareness of a brand by more than 48 percent<\/a>\u00a0over simple vehicle lettering.<\/p>\n It\u2019s important to remember that a high-quality, custom vehicle wrap can last up to four or five years.\u00a0 So, you\u2019ll want to be sure you\u2019re able to track the return you get on this type of investment.\u00a0 There are a couple simple ways to know specifically which customers visited or contacted you as a result of your vehicle wrap:<\/p>\n Speedpro West Chester has extensive expertise in designing, producing, and installing custom vehicle wraps.\u00a0 We walk you through the entire process to ensure your goals and expectations are achieved.\u00a0 The attached video is an excellent example of our installation process.\u00a0 Enjoy!<\/p>\nCREATE CONSISTENCY<\/strong><\/h4>\n
\n
CLARIFY YOUR MESSAGE<\/strong><\/h4>\n
![\"\"](\"https:\/\/www.speedpro.com\/wp-content\/uploads\/2018\/06\/4-Vehicle-Wrap-2-300x155.jpg\")
Consider the primary product or service you want to communicate in the span of maybe five seconds.\u00a0 That\u2019s roughly going to be the amount of time drivers will have to see your vehicle wrap and absorb your brand name and call to action.\u00a0 We encourage our customers not to get too convoluted in their message and take advantage of what we do, print BOLD and\u00a0 LARGE.\u00a0 Be concise, yet be able to stand out in traffic, grab consumers\u2019 attention and generate brand recall.\u00a0 Here are a few tips to ensure your brand identity resonates:<\/p>\n\n
BONUS TIP! TRACK THE ROI OF YOUR VEHICLE WRAP<\/strong><\/h4>\n
\n
GET STARTED TODAY<\/strong><\/h4>\n