{"id":3647,"date":"2020-01-29T13:31:13","date_gmt":"2020-01-29T13:31:13","guid":{"rendered":"https:\/\/www.speedpro.com\/west-chester\/?p=3647"},"modified":"2020-02-13T21:47:40","modified_gmt":"2020-02-13T21:47:40","slug":"how-to-work-a-trade-show-booth","status":"publish","type":"post","link":"https:\/\/www.speedpro.com\/west-chester\/how-to-work-a-trade-show-booth\/","title":{"rendered":"HOW TO WORK A TRADE SHOW BOOTH"},"content":{"rendered":"

Knowing how to be successful while working a trade show booth is a major asset to any company.\u00a0 When companies bring their custom trade show displays to an event, they know they also need to bring their A-game.\u00a0 To ensure that your staff represent your company well and put themselves in a position to make connections with a large number of prospects, you\u2019ll need to know the do’s and don\u2019ts of working a trade show.<\/p>\n

THE DO’S OF WORKING A TRADE SHOW<\/h2>\n

Companies who are\u00a0successful at trade shows<\/a> follow a few basic guidelines to ensure that their staff is put in a position to best connect with attendees.\u00a0 As you develop your trade show strategy, the following tips will help you out:<\/p>\n

1. KNOW WHAT YOU\u2019RE TALKING ABOUT<\/h3>\n

A trade show is an opportunity for you to really show off and to let people know that you\u2019re an expert in your field. You want to be able to answer any questions that come your way, to build trust and confidence with the show\u2019s attendees.\u00a0 When you know the ins and outs of your product or service you\u2019re highlighting at a trade show, you\u2019re sure to make a better impression.<\/p>\n

In addition to knowing information about your company, it\u2019s also important to know why you\u2019re at the show.\u00a0 Define your goals before the trade show begins and make sure that everyone on your staff is aware of what information they should highlight to attendees.<\/p>\n

2. STAY EXCITED AND POSITIVE<\/h3>\n

Trade shows can be long and there might be plenty of downtime when few people are visiting your booth.\u00a0 It\u2019s important to have a positive, upbeat mindset throughout.\u00a0 Remember that attendees see tons of booths, and there are a variety of factors out of your control that can get attendees not to show interest in your exhibit.<\/p>\n

Work on fostering a positive atmosphere at the booth that will be infectious to other employees and those passing by.\u00a0 A good attitude will go a long way when it comes to starting up conversations with attendees and getting them interested in what your company has to offer.<\/p>\n

3. KEEP REFRESHMENTS CLOSE BY<\/h3>\n

Since trade shows can last all day, you\u2019ll need to have snacks and beverages nearby so that anyone working the booth can keep hydrated and maintain their energy levels.\u00a0 When people are hungry or thirsty, their performance is likely to suffer.\u00a0 To keep your team upbeat and happy, have food and drinks on hand.\u00a0 The small costs of refreshments will pay for themselves tenfold, as lively staff members can be the difference-maker in converting prospects into clients.<\/p>\n

4. PREPARE A PRESENTATION<\/h3>\n

Though some people can sell off the cuff without any preparation, most employees working the booth will need to have their presentation prepared.\u00a0 Even those who have a deep understanding of the company will benefit from knowing what they are going to say and how they are going to say it to visitors.<\/p>\n

In a prepared presentation, you should aim to be clear and concise in the way that you communicate the key pieces of information that your booth is attempting to highlight.\u00a0 To have an effective presentation, memorize your pitch and practice it in front of team members to get relevant feedback.\u00a0 If your booth supports it, you can enhance your presentation with videos, slideshows and PowerPoint presentations.<\/p>\n

5. CAREFULLY DESIGN YOUR BOOTH<\/h3>\n

Trade show exhibit displays are a major factor in your staff\u2019s performance in the booth.\u00a0 A well-designed booth<\/a> will help your staff get the attention of those passing by.\u00a0 Whether it\u2019s through your exhibit utilizing a\u00a0large tower<\/a>\u00a0that stands above the competition,\u00a0attractive signage<\/a>\u00a0or\u00a0interactive exhibits<\/a>, the features of your booth will draw people in and give your staff the opportunity to connect with them.<\/p>\n

\"The<\/p>\n

THE DON\u2019TS OF WORKING A TRADE SHOW<\/h2>\n

Along with knowing what you should do during a trade show, you should also be aware of some of the common pitfalls of those attending trade shows.\u00a0 Here\u2019s what to skip at your next trade show:<\/p>\n