{"id":3862,"date":"2020-06-10T12:42:31","date_gmt":"2020-06-10T12:42:31","guid":{"rendered":"https:\/\/www.speedpro.com\/west-chester\/?p=3862"},"modified":"2020-12-08T18:16:13","modified_gmt":"2020-12-08T18:16:13","slug":"marketing-for-your-cleaning-services-brand","status":"publish","type":"post","link":"https:\/\/www.speedpro.com\/west-chester\/marketing-for-your-cleaning-services-brand\/","title":{"rendered":"MARKETING FOR YOUR CLEANING SERVICES BRAND"},"content":{"rendered":"<p>Despite its necessity, housework remains a hated pastime for plenty of Americans.\u00a0 So many people have developed such distaste for housework that they\u2019re increasingly outsourcing that burden to residential and commercial cleaning services.\u00a0 In fact, cleaning companies collectively brought in revenues of <a class=\"external\" href=\"https:\/\/www.franchiseopportunities.com\/industry-profile\/cleaning-industry\" target=\"_blank\" rel=\"noopener noreferrer\">$65 billion\u00a0in 2019<\/a>.\u00a0 For cleaning and home service businesses, the industry\u2019s impressive demand is nothing new or surprising.<\/p>\n<p>After notable year-over-year growth, in one of the most fragmented industries in the country, there\u2019s never been a better time to boost your cleaning brand\u2019s marketing strategy to get ahead of the competition.<\/p>\n<p>Here\u2019s why investing in wide-format printing, like vehicle and fleet wraps, can boost your cleaning service\u2019s brand awareness during\u00a0spring cleaning\u00a0and beyond.<\/p>\n<h2>DRIVING AWARENESS WITH VEHICLE AND FLEET WRAPS<\/h2>\n<p>Your company vehicles carry your equipment and employees from Point A to Point B, but your service cars can also serve as unconventional, yet powerful, marketing tools.\u00a0 Professional vehicle wraps allow you to advertise your cleaning business every time your car hits the road.<\/p>\n<p>These wraps are made of vinyl and adhere to the body and windows of a car.\u00a0 They enable you to put your logo and other graphics on a vehicle and turn it into a mobile billboard that displays your information to any drivers or people walking by.\u00a0 If you\u2019re looking into how to promote your cleaning business, you\u2019ll quickly see why vehicle wraps are one of the best tactics.<\/p>\n<p>Without standout graphics and an expertly-wrapped vehicle, you could be missing out on countless opportunities to catch the attention of thousands of consumers\u00a0and solidify your relationship with existing clients.<\/p>\n<h3>1. GRABBING ATTENTION<\/h3>\n<p><a href=\"https:\/\/www.speedpro.com\/products-services\/vehicle-wraps\/\">Vehicle and fleet wraps<\/a> help you maximize the time spent driving to and from appointments by grabbing other drivers\u2019 attention and showcasing your brand to potential customers.\u00a0 These designs\u00a0\u2014\u00a0complete with eye-catching graphics\u00a0and bold, vibrant colors\u00a0\u2014\u00a0balance the right amount of visual interest with important information to convert awestruck passersby into tangible sales.<\/p>\n<p>Imagine the impact your vehicle can have on someone driving home from a long day of work, stuck in traffic and dreading the cleaning that awaits them at the house.\u00a0 If your car is in front of them, explaining the benefits of your cleaning services, they know exactly where to turn.\u00a0 That kind of marketing for cleaning services can reach everyone within sight of your vehicle.<\/p>\n<p>Vehicle and fleet wraps let you rule the road\u00a0by promoting\u00a0things like your:<\/p>\n<ul>\n<li>Logo<\/li>\n<li>Company name<\/li>\n<li>Website<\/li>\n<li>Phone number<\/li>\n<\/ul>\n<p>These elements and more end up in front of the eyes of potential clients.\u00a0 A full-scope cleaning service marketing strategy, including large vinyl graphics and vehicle decals, takes your advertising on the road to stretch your dollar.<\/p>\n<p>Wraps can take up a portion or cover the entire vehicle, depending on your needs and budget.\u00a0 Because these graphics are specifically fabricated for cars, you won\u2019t have to worry about <a href=\"https:\/\/www.speedpro.com\/blog\/3-car-wrap-problems-business-owners-can-avoid\/\">messy or unprofessional-looking<\/a> logos haphazardly slapped on a side window or door.\u00a0 If you\u2019ve had it properly installed, you don\u2019t have to worry about the poor quality of a bad wrap job rubbing off on your image.<\/p>\n<h3>2. IMPROVING EXISTING RELATIONSHIPS<\/h3>\n<p>Nothing says \u201cprofessional\u201d like a fully branded vehicle arriving at your home to perform work.\u00a0 Some people may be nervous about letting a stranger into their home with the specific task of getting in all the nooks and crannies, and that\u2019s understandable.<\/p>\n<p>Inspiring trust in your clients is essential to getting repeat business.\u00a0 A wrapped vehicle shows that you are a professional whose reputation is on the line.\u00a0 That sense of professionalism can mean a lot to someone looking for trustworthy help.<\/p>\n<p>You can also use your branding to advertise your cleaning business and its values.\u00a0 If you\u2019ve built a brand based on friendliness, a dark truck with blood-red lettering might not convey that same value as well as one with calming or vibrant colors.\u00a0 Your wrap design can emphasize certain aspects to your clients and everyone who passes by, seeing your car in the driveway.<\/p>\n<h2>EXPOSURE THAT \u201cADS\u201d UP<\/h2>\n<p>While\u00a0vehicle and fleet wraps elevate your company aesthetic and foster brand awareness, they also have one of the\u00a0<a href=\"https:\/\/www.speedpro.com\/blog\/how-to-identify-the-right-print-solutions-provider\/\">strongest\u00a0returns on investment\u00a0<\/a>(ROI) of any marketing or advertising strategy\u00a0and provide excellent visibility.<\/p>\n<p>Here are a few of the ways vehicle wraps contribute to successful advertising methods.<\/p>\n<ul>\n<li><b>High ROI:\u00a0 <\/b>The average driver\u00a0<a class=\"external\" href=\"https:\/\/www.fhwa.dot.gov\/ohim\/onh00\/bar8.htm\" target=\"_blank\" rel=\"noopener noreferrer\">travels around 37 miles every day<\/a>, putting your message in front of thousands of eyes daily.\u00a0 Fleet wraps can average a <a href=\"https:\/\/www.speedpro.com\/blog\/avoid-mistakes-when-designing-vehicle-wraps\/\">staggering 30,000 to 70,000 views per day<\/a>, depending on the vehicle\u2019s location.\u00a0 That means vehicle wraps are one of the lowest-cost-per-impression marketing tactics, costing only a few cents per thousand views.<\/li>\n<li><b>Targeted audiences:\u00a0 <\/b>Marketing cleaning services to people outside of your service area does you no good.\u00a0 With vehicle wraps, the consumers seeing your message already live in or near your service area.\u00a0 This audience is full of tangible leads, making vehicle wraps a laser-focused marketing approach that lets you zero in on your exact target demographic.<\/li>\n<li><b>High recall rates:\u00a0 <\/b>In addition to getting your brand in front of the right audience, vehicle wraps are also some of the most memorable forms of advertising.\u00a0 Mobile media billboards tend to have a much higher recall rate than consumers\u2019 recall rate for ads on TV, radio and even online.<\/li>\n<\/ul>\n<p>Vehicle wraps put your message in front of thousands of your target consumers, and even more importantly, they\u2019ll remember it.<\/p>\n<h2>ON THE ROAD TO SUCCESS WITH THE RIGHT GRAPHICS PROVIDER<\/h2>\n<p>From a well-placed tagline to a moving visual catalog of your company\u2019s products or services, vehicle and fleet wraps are some of the most important visual marketing tactics you can leverage\u00a0when advertising house cleaning services.<\/p>\n<p>As a cleaning service brand, partnering with a graphics and\u00a0<a href=\"https:\/\/www.speedpro.com\/blog\/how-to-identify-the-right-print-solutions-provider\/\">signage company like SpeedPro<\/a>\u00a0is one of the easiest ways to instantly boost your business.<\/p>\n<p>With comprehensive and cohesive designs for each vehicle wrap in your fleet, we combine form and function to grab drivers\u2019 attention and convert passersby into paying customers. Because every client has unique needs, our team offers personalized consultations to learn about your goals and needs for each car wrap.<\/p>\n<p>Knowing how to promote your cleaning business involves\u00a0creating informative and eye-catching vehicle wraps that drive brand awareness and position your company as the go-to cleaning service in the area. For brands like yours, whose employees are frequently on the road, the value of your investment just compounds with every mile covered.<\/p>\n<p>Your SpeedPro West Chester team can help you get set up with a vehicle wrap that will promote your brand and send customers your way.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Despite its necessity, housework remains a hated pastime for plenty of Americans.\u00a0 So many people have developed such distaste for housework that they\u2019re increasingly outsourcing that burden to residential and commercial cleaning services.\u00a0 In fact, cleaning companies collectively brought in revenues of $65 billion\u00a0in 2019.\u00a0 For cleaning and home service businesses, the industry\u2019s impressive demand [&hellip;]<\/p>\n","protected":false},"author":132,"featured_media":3865,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[4,28,12,1,11],"tags":[],"class_list":["post-3862","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advertising","category-branding","category-fleet-graphics","category-uncategorized","category-vehicle-wraps"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.6 (Yoast SEO v27.6) - 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