Experiential Marketing

Experiential Marketing Strategy

What can a marketer do in order to help ensure their experiential marketing strategy is optimized? There are a few steps to be considered:

  1. Analyze how customers currently experience your brand.
  2. If you don’t have one already, put together a platform for your brand on which you can interact with customers.
  3. Work with your team to align on the complete brand experience. Prioritize the integration of online and offline/real-world experience.
  4. Identify the types of printed material that can be used to enhance this experience (displays, signage, etc.)
  5. Disseminate your brand’s value propositions to both external and internal audiences. Make sure these satisfy your customer’s needs from all sides, such as providing appropriate information for the stages of your customers’ journeys and visuals that inspire curiosity.
  6. Set performance goals (KPIs, key performance indicators) for your brand.
  7. Follow up and monitor those KPIs on a regular cadence to ensure you can act quickly on any negative or positive news.

Experiential Marketing Results

When executed well, experiential marketing leads to an expanded relationship between a brand and the customer that enables every one of the customer’s interactions with that brand. There are some other powerful effects that come from experiential marketing, as well.

  • A relatively high ROI: If your brand takes part in a large scale event with thousands of people in attendance, such as a fair, convention, or concert, you will likely see a lot of interactions and even acquire new customers. For example, spending $5,000 on booth rental and production of print materials like banners and brochures for a huge convention often leads to multiples of that in new revenue.
  • More customer testing: Some of the best experiential marketing settings encourage customers or users of a brand to actually try using your product. This tactile interaction is a major driver for the creation of memory and emotional connection to your brand. While big events increase the sheer number of these interactions, you will find that smaller events encourage deeper, more meaningful brand/customer connection.
  • Improved brand recognition: When a brand’s products exist almost entirely in the real world—as with many toys, decorative items and appliances—it can be extremely helpful to use experiential marketing as a prime opportunity to get your product in front of as many people as possible. This ultimately leads to a boost in brand recognition.
  • Buzz building: Often going hand-in-hand with brand recognition is the process of building buzz among your audience. Both existing customers and potential customers can be affected by experiential marketing in a way that increases their excitement for a brand’s products, both old and new. This buzz can grow and extend to the wider customer base.
  • Improved connection: This comes down to a “believability quotient.” When customers see and experience your product firsthand (or even hear about it from a trusted source), they are far more likely to retain positive feelings about your brand. This will translate into more positive messages and reviews as well as higher sales.
La Croix experiential graphic
SimplyBe event graphics

How can SpeedPro help with your experiential marketing?

Effective experiential marketing is a combination of good planning that maps the journey you want your audience to take and high quality materials to accompany that journey. SpeedPro will take your brand designs and turn them into:

  • Posters
  • Cardboard cutouts / standees
  • Photomural graphics
  • Vinyl banners
  • Pop-up/portable exhibits
  • Glossy signage
  • Tabletop displays
  • Backlit displays

…and much, much more!

SpeedPro Westwood

The Garden State is beautiful almost all year round, especially during the fall. Living in Bergen County, you have a great opportunity to grow your business, but how do you make an impact and get people to pay attention?

By using large format printing solutions. SpeedPro Westwood has been helping companies just like yours rely on indoor and outdoor signage to advertise products, sales, events, and develop their brand. We can do the same for you.

 

How Large-Format Printing Impacts the Bottom Line

No company survives long without effective marketing. The most potent, though, is visual. When you have a carefully designed, creative display using the right fonts, colors, and quality, it makes a difference.

Vehicle wraps, banners, and much more are all great ideas that can help your business grow and thrive. You can also consider:

  • Event graphics
  • Trade show displays
  • Banners
  • Wall murals
  • And more

 

SpeedPro Westwood Is the Leading Sign Company

We pay attention to every detail and help you create a marketing campaign or large format printing display to your exacting standards. We focus on:

  • Quality and precision, paying attention to every detail.
  • Offering the fastest service, even if you have a tight deadline.
  • Delivering the best customer service experience.

 

Get a Quote Today

Contact SpeedPro Westwood and get a quote or speak to an associate about your needs directly. Serving all of Bergen County.

    SpeedPro Westwood

    Studio Owner

    Ralph Trujillo

    Studio Hours