Packaging and Prototyping
Custom packaging from SpeedPro
There are many reasons to use custom packaging when marketing your product. Custom packaging establishes your brand and sets your products apart both in online ads and on store shelves. A well-designed package creates a tactile experience for the customer when they open it. Consider how some of the most popular YouTube channels in recent years feature “unboxing” videos where products are unpackaged. You might also think of that “new car smell” experience of seeing and touching a new product for the first time.
When the package fits your product in a custom package, less material is wasted which is great for the environment and means your customer has less to throw out later. In fact, if your package is really excellent it may end up collected and preserved to repack the product later. Perhaps most importantly, a good custom package design may lead to repeat customer purchases. Once a customer associates opening your product, like opening a gift, they are more likely to want that same feeling in the future.
What is a packaging prototype?
A packaging prototype is a mock-up, or preliminary example of what your fully printed graphical package will look like before mass production. It is often made by hand or assembled by specialized prototyping machines. A packaging prototype represents a unit of packaging without the expense of mass production and gives you the opportunity to request changes in the design.
It is important to differentiate Packaging Prototypes from proofs, as proofs are the final step before signing off and giving permission to go into full production. And from samples which are examples of the mass-produced packaging after production has begun. Prototyping is an important part of the package designing process. Prototypes can be created for a wide variety of reasons. Packaging prototypes are useful for presentation purposes, use by your marketing team, displays at a trade show exhibit, they can be used to confirm the structural integrity of a design, or to show retail buyers so they can decide if they want to make an order. You can also choose to make multiple prototypes to help make your decision on which is most visually appealing and likely to appeal to your customers.
SpeedPro is able to work with your company’s supplier or packaging manufacturer to ensure that any packaging prototypes you need to make for whatever purpose have the best-printed designs possible. SpeedPro wants to help your company create custom product packaging consistent with corporate branding and appealing to customers. SpeedPro takes an individualized approach to learning about your product and helping you produce custom packaging specially designed to show off your product in the best possible light as well as protect your product from being damaged or being tampered with during shipping or on the store shelf.
Packaging prototypes can be made to order in several different materials; popular choices are paperboard boxes, corrugated cardboard rigid boxes, or folding cartons. If you want to go with heavier material than corrugated cardboard, corrugated plastics such as the coroplasts often used in sign materials can also be used. Corrugated materials are made of a liner material that has been folded and effectively sandwiched between two flat layers. This creates an inner layer of furrows and ridges which reinforce and strengthen the material. This type of package is generally well protected from crushing and thus coroplasts are often used for packaging foods such as fruits and vegetables from farmers. Many types of storage containers and packages are designed for transporting items and are often made of coroplast. For example, USPS mail carriers often carry coroplast boxes full of packages and mail.
Small run packaging graphic design
If you would like more than one prototype, SpeedPro can also do small run packaging graphic design. Test runs are typically a necessary part of finding the best possible packaging for your product. By producing a small run of custom packaging for perhaps a limited release, you have the opportunity to see how buyers interact with your product. You may choose to survey the customer to see what they think and based on interactions you can find out how well the packaging protects the product during transport.
SpeedPro understands the many benefits of short-run packaging and will help you produce these short runs on request. Once you see how the packaging performs, you can refine your design as needed. Once you’ve confirmed your design decisions you can mass-produce the packaging confident that it is practically perfect in every way.
Always remember that the package your product comes in is an important part of your brand and image. The exterior package is what the majority of the general populace sees but only a confirmed customer gets to look inside and use the product.
SpeedPro Cleveland West
In Cleveland and the surrounding suburbs, you’ll find many businesses catering to the needs of local residents. The Greater Cleveland area has a long and storied history with a lakefront location that encouraged trade and helped many local residents prosper. Today, Cleveland and it’s suburbs are more vibrant as ever-just as brisk and even more competitive. Making your company stand out from your competitors can prove challenging. You need assistance to draw people’s eyes and catch their attention!
Discover the Best Large-Format Printing in Greater Cleveland
Your signage tells a story. You may need outdoor signage to signal where your front door is to people who enter an office park. Or you might require indoor signage to direct people to the right window at your hospital. Perhaps you are a service oriented business and need a vehicle wrap. Whatever your need, we want to help you relay your story to the people you’re looking to serve. Our visual communication products provide a way to tell them the things they need to know.
Choose SpeedPro Cleveland West as Your Large Format Graphics & Signage Company
We enjoy many repeat clients and build long-term relationships by showing each client how much we care about them and want to help grow their business. Other ways we benefit our clients include:
- Personal consultation when needed to review your needs and our capabilities
- Digital proofs for your view and approval
- Open communication with regular updates on your project
- Precise digital measurements to ensure a good fit for your graphic
- Quick turnaround times that match your schedule
Schedule a Consultation With SpeedPro Cleveland West
Whether you need full, partial or decal vehicle wraps to draw attention to your repair van driving around northeast Ohio, or you want an elevator wrap to target a demographic in the western suburbs of Cleveland, we can assist you. Making great, big graphics is our specialty, and we love taking on new challenges. There’s no job too big or too small for our SpeedPro Studio.
We serve businesses in Cuyahoga, Lorain, Huron, Erie and Medina counties. Get in touch with us today to arrange an appointment or request a quote.