Color matching

Color <span>matching</span>

Colors can also change in a game of visual “telephone” as images move from one device and monitor to another and land in front of different artists and designers along the way. The original and the final products may be off by an entire shade if too many links are in your design chain. Colors will look different based on not only the hardware but also the many various settings such as brightness and contrast.

When the time finally comes to take your project to a printer, the type of technology and materials they have availablelike inks and mediaadd more variables to how your image might turn out. Laminates on a medium, the ink types and even something seemingly harmless like a medium’s texture will have some perceivable effects on how colors end up appearing on a finished product.

The vast array of variables at play can be almost frightening. There’s no need for that, however, as our experts at SpeedPro are here to ensure you get the proper colors translated over to your completed project.

There are two major factors that will help us in our color matching process: Color profiles and Pantones.

Color Profiles

Design and art files created digitally usually are set up with one of two primary color profiles: RGB, which stands for Red/Green/Blue, or CMYK, which stands for Cyan/Magenta/Yellow/Black. Despite this, not every single color that we can see in reality can be perfectly reproduced with either system and colors will, therefore, vary subtly as images move from monitor to printed material. 

The RGB profile is based on the optical colors of light and is the color definition that is utilized by digital devices like cameras and monitors that ultimately gives us the images we see through those devices. 

CMYK, on the other hand, is the color profile for pigments–the colors reflected by materials in real life. These are the four colors used in “4-color printing” that many fans of graphic design will easily recognize from the colorful pages of comic books from the 1930’s on.

Mixing RGB light creates white light while mixing CMYK pigments creates black. Because of this, a designer is able to make colors on a screen using the RGB profile that can be difficult to reproduce accurately by a CMYK printing process. Despite that, it is better to design in RGB because you can create the best possible version of your design. This is why it’s best to design from the start using the CMYK color profile. However, if you bring us an RGB file, our engineers will take your digital files through printer-specific programs to convert them into CMYK. 

Rainbow grid
Hot dog stand

Pantones

Sometimes called PMS, the Pantone Matching System (PMS) consists of about 200 uniquely-identified colors. This is a standard accepted worldwide, therefore allowing printers all over to match precise colors and keep an image consistent throughout all steps of a printing process. (Learn even more about Pantones here.)

Due to the complexities of digital-to-physical color mapping, we can’t guarantee that we can hit all spot colors. However, if you can provide Pantone reference numbers that will be helpful as we proceed with color matching and hard proof creation for you to approve. This smaller version of your project will show you the actual colors on the final materials and inks.

Powerful Color-Creating Printer Technology

SpeedPro’s digital printers provide exceptional quality. We can print up to 1440 dpi with inks that can last up to 4 years outdoors, even without lamination. Our waterproof, solvent-based, UV-resisting inks even resist fading. 

 

SpeedPro Des Moines

It’s not as difficult to get attention for your company — whether it’s to increase sales, market and event, or some other function — as many believe. Visual communication is the best way to do it.

And that means relying on large-format printing. If you want to ratchet up brand recognition, ramp up sales, and take a bite out of the competition, consider the use of creatively designed and exceptionally produced indoor and outdoor signage.

 

SpeedPro Des Moines Is the Best

If you want the best sign company, you’ve found it. You’ll get more bang for your buck, year-round advertising options, and the ability to increase brand exposure with the products we provide.

Only the Best Will Do

When it comes to marketing your business, never settle for second best. SpeedPro Des Moines has a team of seasoned, experienced, and highly trained and creative professionals ready to help craft your message and get it before your target market.

We offer some of the best services, including:

  • Fast turnaround times.
  • A dedication to precision with every project.
  • Great communication so you can stay in the loop at all times.

 

How Much Will This Cost?

Get a quote or reach out and make an appointment to speak to one of our associates. We will dig in, find out what you need, and offer the most effective solutions that will boost brand recognition for your business. Serving Polk County, Dallas County, and Story County.

    I would like to receive emails from SpeedPro Imaging.

    SpeedPro Des Moines

    Studio Owner

    Joe Sheridan

    Hours

    Scroltop