Graphic design is the process where words and visuals are combined to create memorable concepts and displays. In an office setting, graphic office design has many useful applications that can help a business succeed and grow.
Change may start at home, but branding starts at the office. Every business wants its corporate brand to become a household name and expand influence and profit margins. If you want to carve out a brand for your company, begin implementing the visual language that defines you in your own workspace. Each person who enters your office should feel like they are in the heart of the company brand. Full-time employees spend 40 hours a week at the workplace collaborating on projects and building office culture. Develop strong product and corporate branding that speaks to the customer, but that also imparts the mission and vision of the company to the employees. If your employees believe in your product, that belief and trust are imparted to the customer. Brand the interior of your office with slogans and inspirational signs that encourage and exhort greater efforts to improve quality and efficiency. The team that works together, succeeds together.
There are five primary types of office graphics that SpeedPro can help you with:
- Environmental signs/graphics
The various media such as decals, dimensional, dimensional signs, banners and wraps work together to create a uniform look of an office that enforces the core values and branding of the company.
Wayfinding directional office signs serve three main purposes. First, they point people the way they should go. Secondly they mark rooms, wings, or floors by labeling the area leading to them. And finally, they remind people of social distancing rules in place by showing them that they are to walk a certain direction down a hallway or remain a certain distance from other people in a line or waiting area. The best practice for directional signs are to keep the amount of text minimal, use a simple design as too much fluff can be visually distracting> It is also important to use familiar symbols when labeling rooms or rules such as no smoking, restroom designation and free Wi-Fi hotspots. Remember, always factor in ADA guidelines when designing your directional signs as the needs of all who enter the building should be considered. Some useful tips are to use arrows sparingly as they can be misleading or ambiguous if overused, center signs at decision points and forks in paths to reassure travelers they are going the right way to reach their destination. Also, include your branding in the signs themselves — a little logo goes a long way!
Stagnant, bland workplaces can lead to an unhappy, unproductive workforce. If your employees are not engaged, absenteeism can rise and negatively affect the return on investment you have in your workers. Remodeling can be a daunting financial burden with an average $200 per square foot price tag, but adding small interior office design changes such as architectural and glass finishes, dimensional projects that add a layer of the third dimension and experiential environmental graphics create an exciting, immersive space for employees to engage with their work. Transform the workplace to engage employees, reinforce the brand and solidify company culture.
Wall murals in an office setting are an effective way to grab attention while promoting the brand and creating ambience that can inspire your team. The obvious spot for a wall mural is in the foyer entrance or behind the receptionist’s desk. Hallways, conference rooms and employee lounges are also prime real-estate that can truly enliven a workday experience. Wall murals harken back to the tradition of tapestries and mosaics from ancient times and can be used to tell the story of your business.
During the current Covid-19 global pandemic as remote work has become the norm the importance of office design may have waned. However, as workers start to leave zoom meetings behind and return to transformed offices the business of business safety is of paramount importance. Make your office a 6-feet office with signage and graphics liberally distributed to remind those returning of the importance of wearing masks in common areas and keeping their distance from co-workers. Floor graphics indicating routes and standing zones, indoor signage placed on walls, doors, cubicles and windows remind of policies and digital signage that can be updated on the fly as new information becomes available are incredibly useful tools during this trying time.
SpeedPro has reimagined the concept of luxury in terms of office interior design. Office ceilings, floors, windows, furniture, light fixtures, and walls can all be custom surfaces printed upon and realized as large and as limitless as the imagination. The office interior is the canvas and SpeedPro’s expertise and technology is the brush. Let us work with your business to add intense color and rich depth to any space, printed and applied without disruption or mess. Come by any of our nationwide locations today and let’s talk about how your office design can turbocharge your business.
SpeedPro Imaging Des Moines
It’s not as difficult to get attention for your company — whether it’s to increase sales, market and event, or some other function — as many believe. Visual communication is the best way to do it.
And that means relying on large-format printing. If you want to ratchet up brand recognition, ramp up sales, and take a bite out of the competition, consider the use of creatively designed and exceptionally produced indoor and outdoor signage.
SpeedPro Des Moines Is the Best
If you want the best sign company, you’ve found it. You’ll get more bang for your buck, year-round advertising options, and the ability to increase brand exposure with the products we provide.
Only the Best Will Do
When it comes to marketing your business, never settle for second best. SpeedPro Des Moines has a team of seasoned, experienced, and highly trained and creative professionals ready to help craft your message and get it before your target market.
We offer some of the best services, including:
- Fast turnaround times.
- A dedication to precision with every project.
- Great communication so you can stay in the loop at all times.
How Much Will This Cost?
Get a quote or reach out and make an appointment to speak to one of our associates. We will dig in, find out what you need, and offer the most effective solutions that will boost brand recognition for your business. Serving Polk County, Dallas County, and Story County.