Exhibit City News Feature

APRIL 5, 2024| joshb

Creating Immersive Experiences for Conferences and Events: The Art of Staying Ahead

March 18, 2024

by Rob Dowda, Owner, SpeedPro Direct

Read original article here.

Immersive experiences are becoming increasingly popular as brands strive to leave a lasting impression and enhance customer engagement. As the landscape of marketing and events continues to evolve, businesses are realizing the value of creating moments that people can capture and share, not just experience in the moment. The demand for unforgettable and immersive experiences is driving a surge in the adoption of technologies and materials that can add depth and dimension to events, making them more memorable and shareable.

The Power of Experiential Marketing

Experiential marketing activations are proving to be incredibly effective, delivering an astounding 65 percent of a brand’s total ROI in marketing. In a digital era, where people are inundated with advertisements and content, experiential marketing stands out. It also helps brands form long-lasting connections with their audience, with 81 percent of event marketers agreeing that it facilitates this connection more effectively than other forms of marketing.

The Trend Towards Immersive Experiences

Recent data suggests that 41 percent of marketers believe that experiential events are more effective than digital advertising, email marketing, and content marketing. This is not surprising, as immersive experiences are becoming crucial in capturing audience attention and creating buzz. With more than 40 percent of businesses believing that conferences are effective in achieving business objectives, the demand for immersive experiences is only set to grow.

Caption: Replica of the University of Alabama Denny Chimes Building made completely of PVC (Photo credit: PropHouse)

Creating Unique Experiences

To separate your work from the rest, you need to think outside the box when it comes to creating unique, unusual, and custom props and signage. Mandy Majerik, owner of PropHouse Event and Rentals, emphasizes the importance of using materials like PVC, acrylic, and ultraboard to create dimension and depth.

“In order to push boundaries, creative event companies have to work with the right partner that has experience creating unique and custom props,” says Majerik. “Teaming with a professional who knows the emerging trends like sustainability solutions, white ink, and layered ink helps me take projects to the next level.”

Caption: 3D flower created with foam and PVC (Photo credit: Prophouse)

Collaboration and Planning are Key

In addition to knowing the latest in the industry, planning ahead is essential to ensure that your event stands out and remains within budget. “Finding a partner like SpeedPro Direct has been invaluable to our success in creating immersive and interactive events,” says Majerik. “Having someone who knows how different materials can come together along with engineering and design capabilities has been integral in making our client’s vision a reality with strategic choices that are cost-friendly.”

Caption: 3D movable wooden butterfly wrapped with metallic vinyl (Photo credit: Prophouse)

The Art of Immersive Experiences

Immersive experiences are more than just a trend; they are becoming an integral part of conferences and events. By leveraging the power of experiential marketing, brands can create moments that resonate with their audience, leading to lasting connections and increased customer loyalty. The key is to think outside the box and collaborate with experienced partners to bring your vision to life.