Vehicle Wrap Design for Business – Best Practices
NOVEMBER 9, 2020| SpeedPro GreenvilleWhen you make the move to invest in a vehicle wrap for your business, you want to make sure the wrap that is designed will effectively advertise your brand. It’s not enough to just grab your logo, phone number and a cool picture and slap them on a wrap. Instead, you’ll want to make sure your important information is emphasized while also including aesthetic aspects to the design.
But before you get to the actual design portion of your wrap, you should first consider your general message and audience. Each aspect is important. Here are nine tips to take note of as you think about your vehicle wrap design.
Your brand identity is the story and attitude your business puts in front of its audience. Sometimes you can get caught up in the looks of a wrap and totally forget to include the face your brand portrays.
For instance, often times personal design choices differ from brand design needs. Let’s say you’re the owner of a cleaning service and you want to wrap one of your work vehicles. You personally may really love camo, but will a camo vehicle wrap with your logo really be effective in displaying your brand’s identity? Unless, of course, your brand has something to do with camo.
Researching what your competitors have done well and done poorly will give you the edge on how you can succeed with your wrap. Don’t be afraid to implement the successes of your competitors.
When it comes to vehicle wrap design, you want to be unique. Potential customers are more likely to remember something that draws their attention. This sounds contradictory to my previous paragraph, but hear me out. You can always recognize your competitors’ successes and use their strategy in a different way that benefits you more without copy and pasting their design.
If your business’ identifying qualities are too similar to another’s, your business will be lost in the business world – this goes for any branding and marketing endeavor. But, there’s nothing wrong with taking a little inspiration from your neighbor.
Every advertiser has a goal. Do you want more leads? To increase brand awareness? To add emails to your newsletter list? To increase estore visits?
Think of your goals. If you want to get more leads, advertise what you do and how you can make life better for whoever sees your vehicle. If you want more store visits, make sure to put the website and estore items or promotions.
Whatever your goals may be, your copy, graphics and information should all point to the end goal. If you’re already advertising in other ways, great. If not, go ahead and start brainstorming.
Another driver in how you design your wrap is the preferences of your target audience. As your business grows, you’ll start to see a pattern in the types of customers you attract.
If you mainly work with other businesses, take note of who the decision makers are regarding your product. This will help you better focus your advertising efforts.
For a broader, consumer-based audience, determine what about your product or service really draws your clients and focus on that aspect.
In any business, the customer comes first. And yes, that can be applied to vehicle wraps as well.
Once you’ve settled on the message and aesthetic you want to use, it’s time to start designing. I mentioned earlier to be unique. One surefire way to stand out on the road is to wrap your vehicle in a noticeable color.
Keep in mind to stay within or complimentary to your brand’s colors. You don’t want to stray too far from the colors already associated with your brand.
Fonts can be tricky. You don’t want the copy to look boring but you also want it to be legible. Some tips when it comes to fonts: go big, go bold and don’t go scripty.
Sometimes a “light” or “italics” font will look good on the computer screen, but end up too thin when printed and installed on the vehicle. When choosing the stroke, it’s better to give your font some thickness or make sure a lighter font’s color contrasts well with the background. Similarly, the bigger the text, the easier those driving by will be able to read it.
A scripty font may look great, but oftentimes is difficult to read at first glance. If you’re set on using a more scripty font, try to choose one of the more legible ones.
When designing your wrap, don’t forget you can use images, vectors and swirls – anything you want to make your wrap unique and creative.
Make sure to use high quality images and vectors. The higher the quality, the less likely the image or vector will look pixelated when printed.
According to SpeedPro Greenville’s owner, Gregg Richey, the back of your vehicle is the most important part of your wrap.
Why? Let me ask you this – what do you look at most when you’re driving? The back of the car in front of you (hopefully).
As someone drives behind you on the road or sits behind you in traffic, they’ll no doubt be reading whatever information you have on your back. Statistics show 30 percent of those who see your vehicle wrap base their buying decisions on the advertisements shown on the wrap.
Designers are given a lot of creativity with vehicle wraps, but one thing you want to make sure you avoid is overcrowding. Don’t put too much information or too many images on your vehicle. If the wrap is too busy, people won’t know where to look when they see your wrap.
Let a simple yet creative design do the work to emphasize crucial information you want to emphasize.
So Basically…
When it comes to designing a vehicle wrap, you’ll want to make sure you know your audience, your message and your goals. These factors will be a guide as you put together your awesome vehicle wrap.
At SpeedPro Greenville, we give you creative freedom. If you already have your design, great. If you’d like to use our design services, we’ll work with you to create a wrap you love. As always, customer comes first. Contact us today to start on your custom vehicle