How Can Reception and Office Signage Be Used in Interior Design?

JANUARY 12, 2022| deanc

Reception and office signage have been used for decades, mainly in the hospitality industry. People often see them as a marketing tool, especially in retail stores. And while these visual communication tools may be solely in use to entice you into buying, they provide an added sensory experience that is even more engaging than what you get from just a few words on a menu. Here is how people use reception and office signage in interior design.

1. Decoration

The first use of reception and office signage is decorative. Whether it’s an invitation to a party or just a nice piece that brightens up the room, it has its place in interior design.

2. Communication

Using reception and office signage as a communication tool is another popular option. Entire messages can be in writing on it, or just a few words with an image or icon could communicate the message you want to give out.

3. Marketing

In some cases, the reception and office signage may be used as a tool for marketing. By promoting a product or service or even as a “call to action” that asks the recipient to purchase. In this case, the message on the sign is more important than the sign itself.

4. Crowd-Source Communications

Using reception and office signage to communicate with the public has also been developed into a trend in recent years. Social media sites have created platforms where these messages spread through digital means.

5. Publicity

They also use reception and office signage as a publicity tool. Here, the signage serves as a method to attract people’s attention. At times, people use it for advertising products or services.

6. Primary Presentation

The primary presentation is when you use the reception and office signage as a tool to present your goods and services. In this case, it’s all about being bold and creative with your signage design.

7. Protocol

Using reception and office signage as a protocol tool is another option. Using it to regulate the flow of traffic in the office, for example, is a great way to ensure everyone is doing their job properly.

8. Design Programs

Using reception and office signage as a design tool is becoming increasingly popular in the industry. It can be used for specific wall treatments built into interior design plans or create a distinctive element in your overall work.

9. Iconic Elements

Reception and office signage can also serve as an iconic element in your entire design system. With an iconic element, you can use it as a stand-alone element or work it into an entire project.

10. Symbolism

As a symbol, reception and office signage are most commonly in use to represent something, often the environment you are in at the moment. In this case, the sign becomes more for decoration than for communication or marketing purposes.

It is important to note that there are no real boundaries for how you can use reception and office signage in your interior design projects. As long as it can effectively communicate the message you want to send out, then that’s good enough.

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