Graphic design is the process where words and visuals are combined to create memorable concepts and displays. In an office setting, graphic office design has many useful applications that can help a business succeed and grow.
Change may start at home, but branding starts at the office. Every business wants its corporate brand to become a household name and expand influence and profit margins. If you want to carve out a brand for your company, begin implementing the visual language that defines you in your own workspace. Each person who enters your office should feel like they are in the heart of the company brand. Full-time employees spend 40 hours a week at the workplace collaborating on projects and building office culture. Develop strong product and corporate branding that speaks to the customer, but that also imparts the mission and vision of the company to the employees. If your employees believe in your product, that belief and trust are imparted to the customer. Brand the interior of your office with slogans and inspirational signs that encourage and exhort greater efforts to improve quality and efficiency. The team that works together, succeeds together.
There are five primary types of office graphics that SpeedPro can help you with:
- Environmental signs/graphics
The various media such as decals, dimensional, dimensional signs, banners and wraps work together to create a uniform look of an office that enforces the core values and branding of the company.
Wayfinding directional office signs serve three main purposes. First, they point people the way they should go. Secondly they mark rooms, wings, or floors by labeling the area leading to them. And finally, they remind people of social distancing rules in place by showing them that they are to walk a certain direction down a hallway or remain a certain distance from other people in a line or waiting area. The best practice for directional signs are to keep the amount of text minimal, use a simple design as too much fluff can be visually distracting> It is also important to use familiar symbols when labeling rooms or rules such as no smoking, restroom designation and free Wi-Fi hotspots. Remember, always factor in ADA guidelines when designing your directional signs as the needs of all who enter the building should be considered. Some useful tips are to use arrows sparingly as they can be misleading or ambiguous if overused, center signs at decision points and forks in paths to reassure travelers they are going the right way to reach their destination. Also, include your branding in the signs themselves — a little logo goes a long way!
Stagnant, bland workplaces can lead to an unhappy, unproductive workforce. If your employees are not engaged, absenteeism can rise and negatively affect the return on investment you have in your workers. Remodeling can be a daunting financial burden with an average $200 per square foot price tag, but adding small interior office design changes such as architectural and glass finishes, dimensional projects that add a layer of the third dimension and experiential environmental graphics create an exciting, immersive space for employees to engage with their work. Transform the workplace to engage employees, reinforce the brand and solidify company culture.
Wall murals in an office setting are an effective way to grab attention while promoting the brand and creating ambience that can inspire your team. The obvious spot for a wall mural is in the foyer entrance or behind the receptionist’s desk. Hallways, conference rooms and employee lounges are also prime real-estate that can truly enliven a workday experience. Wall murals harken back to the tradition of tapestries and mosaics from ancient times and can be used to tell the story of your business.
During the current Covid-19 global pandemic as remote work has become the norm the importance of office design may have waned. However, as workers start to leave zoom meetings behind and return to transformed offices the business of business safety is of paramount importance. Make your office a 6-feet office with signage and graphics liberally distributed to remind those returning of the importance of wearing masks in common areas and keeping their distance from co-workers. Floor graphics indicating routes and standing zones, indoor signage placed on walls, doors, cubicles and windows remind of policies and digital signage that can be updated on the fly as new information becomes available are incredibly useful tools during this trying time.
SpeedPro has reimagined the concept of luxury in terms of office interior design. Office ceilings, floors, windows, furniture, light fixtures, and walls can all be custom surfaces printed upon and realized as large and as limitless as the imagination. The office interior is the canvas and SpeedPro’s expertise and technology is the brush. Let us work with your business to add intense color and rich depth to any space, printed and applied without disruption or mess. Come by any of our nationwide locations today and let’s talk about how your office design can turbocharge your business.
At SpeedPro Irving, we take on the projects that others say are impossible. Need a rush job? Looking for vehicle wraps for an entire fleet or outdoor signage that really stands out? Our team of experts is on it.
The difference in working with SpeedPro Irving really comes down to our team. We see ourselves as partners in your success. Our team doesn’t just fill orders. We get to know your goals and needs so we can bring you real solutions on your schedule.
Large-Format Printing for Your Business
Any company can benefit from high-quality large-format printing solutions, but you may not know what option can make the biggest impact for your business. We’re here to help you explore all available options for marketing materials and graphics, including:
- Point of purchase displays: Point of purchase displays can help turn people who are just curious about your company into paying customers. Use them to create awareness around new products or services that people may want.
- Banners: Custom-printed banners from SpeedPro will help you create visibility around your business — whether inside or outside a building. If you use them as outdoor signage, you can even draw people into your building with banners.
- Vehicle wraps: Vehicle wraps, whether full, partial or decal, are an effective way to advertise even when you’re just sitting in traffic.
- Event graphics: Event graphics, from trade show booths to step and repeat banners, are exactly what you need to make a bold statement, brand a space and design your booth to be more engaging.
- Floor graphics: Floor graphics are for more than just basketball courts. Placing them around your space can help direct traffic during busy events or promote in-store products and sales.
- And much more
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The Dallas-Fort Worth Metroplex has turned to us for their large-format printing needs for more than a decade. Our studio serves small businesses, large corporations and everything in between. From event planners looking for a sign company they can trust to nonprofits seeking cost-effective advertising solutions, SpeedPro Irving is here to help.
Let SpeedPro Irving be your partner in marketing and catching the attention of your ideal audience. To get started, request a quote or consultation or more information about our services.