Smart signage

What is NFC?

NFC is a form of RFID (Radio Frequency Identification) that combines digital technology and print to educate, influence and inform your audience. Two objects that contain NFC tags can communicate with each other. Most modern smartphones are NFC equipped so any kind of sign, decal, wall mural, or display can have a small NFC chip installed to communicate digitally with your audience.

What’s the difference between RFID and NFC?

NFC is a subset of RFID as are both Bluetooth and WIFI technology. Currently, RFID is primarily used by retailers and manufacturers to track inventory. In contrast, NFC is used largely to add digital experiences for consumers. For example, the security stations exit at mall retail stores use RFID tags to know when active RFID chips leave the premises. Or, when you pay to have your pet tagged that is an RFID transmitter implanted into them. RFID can read 50-feet for handheld or 100-feet for fixed infrastructure readers. Even without an active internet connection or WIFI, NFC information exchanges can still take place when the device comes within 5 cm. of an NFC enabled sign. This is why NFC technology is used in the keycards you receive at your hotel. RFID tags are small, flexible and can take many forms which is a great solution for inventory tracking and tracing purposes.

Apple pay, Google pay, Android Pay, and Samsung pay also use NFC payment technology. NFC authentication helps protect brands from sales loss to confirm that examples of the product in the wild were acquired legitimately. With NFC, brands can link relevant information directly into the product itself.  NFC becomes part of the product after the sale in the post-purchase experience. Basically, a smart sticker with NFC technology communicates with the customer’s phone to deliver information, delivering short-range information. NFC chips are already in most credit cards and in the batteries of smartphones.

Touchless Menu sign
Touchless Menu sign

InfoLnkX: SpeedPro’s Unique Smart Signage Solution

InfoLnkX by SpeedPro applies NFC technology to large-format printing applications including signs, banners, acrylic decals, and more to integrate real life interactions with an online customer experience. InfoLnkX is a touchless technology that delivers information directly to a user’s smartphone when they hold the phone near an NFC chip. As opposed to QR codes that require an open app or camera function, NFC chips generally do not require an app install on a current-generation device. SpeedPro installed InfoLnkX NFC tags in large-format print applications direct users to website links and digital content including app downloads, video, audio, and AR content.  We have seen great success rolling out this technology to restaurants during the COVID-19  pandemic, as restraunts use this as a way to providing touchless and paperless menus. Retail locations, museums and other public attractions also use the technology to relay information to customers and visitors in a touchless, personalized experience.

The future of touchless smart signage is here today. SpeedPro can accommodate any scale of QR code printing or NFC implementation to any size printing application. Our nation-wide network of print shops is eager to work with you to provide touchless technology that takes your message to the next level. Augment your personal reality today by speaking with our professional staff for answers to any questions you may have.

Partner with SpeedPro Lenexa for all of your large-format printing needs.

Time to upgrade your business’s marketing and branding? At SpeedPro Lenexa, KS, we know exactly how to freshen-up your image and take your business to the next level. As a leading provider of large format printing in the Johnson, Jackson and Cass County areas, we are committed to serving our communities through honest work and quality services. 

Your marketing communications are the starting point for reaching your audience and generating business. Are you putting your best foot forward? Through trade show displays, fleet wraps, event graphics and more, we’ve helped countless customers feel confident in their company’s first impression. We’re here to help YOU gain that same confidence. When it comes to large format printing, SpeedPro Lenexa, KS can elevate your business to new heights.

Our reviews speak for themselves

Our job is never done until you’re satisfied. Over the years, SpeedPro Lenexa has provided professional service, competitive prices and stunning final products for our customers. We’ve made the experience of working with us simple and hassle-free. When you step into our print studio, you become our top priority and we’ll make every effort to deliver the best large-format printing products in the Lenexa area. 

Curious about what we can do for you? Check out our testimonials and learn why customers choose SpeedPro Lenexa for all of their large format printing needs.

Contact us today for a consultation and quote!

    SpeedPro Lenexa

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    Patrick McGinnis

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