WHAT IMPACT DO LARGE-SCALE VISUALS HAVE ON YOUR SALES PROCESS?JUNE 28, 2019| SpeedPro Northern Virginia
ve ways to increase your sales margins, but the answer is probably right in front of you – literally.
Although you may have a sign or two in the front of your business, sprinkling more large-scale visuals and signage throughout your store helps drive sales and translates into substantial returns.
It may not be as cutting edge as implementing AI or chat bots into your customer service pipeline, but it’s just as impactful to drive sales. In fact, roughly 60 percent of businesses across verticals reported sales increases averaging 10 percent after adding on-premise signage.
Here are a few ways large-scale visuals to nurture your customers through every step of the sales funnel, and how you can get the most from your signage to drive sales:
Higher Visibility and Directional Signage Gets Customers Through Door
While signage is undeniably crucial for out-of-store advertising, it’s just as important on-site in order to drive high foot traffic through your doors. Your signage is crucial in not only letting existing customers know where you’re located, it also plays a central role in attracting new customers.
Without standout on-premise signs, you could be missing out on half of your potential client base. Nearly 50 percent of American consumers said they’ve driven by or been unable to find a business because of small or unclear signage.
On the other end of the spectrum, 76 percent of consumers said they visited a store they have never visited before, based on its signs.
Large-scale, clear signage right outside your business helps ensure your business has high visibility, while helping customers find their way to your entrance.
Similarly, directional and way-finding signage can be just as important in bringing customers through your door, especially in commercial centers or other areas where it can be difficult to find a specific location.
In-Store Visuals Promote Products and Detail Useful Product Information
Once you get your customers through the door, the right signage will be essential to promote your products and services, and outline different product information if necessary.
Nearly three in four purchase decisions are still made in the brick-and-mortar store, so it’s extremely important to provide these customers with relevant messaging to increase your sales – and customer satisfaction. Interior signs help customers locate merchandise, understand special offers and promotions, and encourage impulse purchases when added to special displays.
As more brick-and-mortar businesses place greater importance on growing their online presence, they inevitably begin to neglect their in-store experience. But, by ensuring you’re still providing a strong customer experience within the four walls of your store, you’ll have an advantage over competitors, better connect with consumers and drive in-store sales.
Promote Additional Sales Per Transaction
Your store signage’s purpose doesn’t just begin and end with advertising special promotional or product detail purposes, however. By incorporating the right signage at your register or other point of purchase, you can actually drive additional sales per transaction from customers’ add-on products and impulse buys.
As a matter of fact, at-retail advertising drives additional sales 70 percent of the time. Encouraging last-minute sales becomes much easier if you leverage point of purchase (POP) displays – from wall displays and window clings to attachable shelving, tablet stands or kiosks.
Large-scale visuals can go a long way not only in enhancing your in-store experience, they’ll also create a noticeable difference in maximizing your profit margins. Showing customers to your store and accompanying them throughout every step of the sales process helps nurture them along the buyer’s journey – and encourage tangible, additional sales.