Window GraphicsAUGUST 5, 2020| SpeedPro Silver Spring
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Window graphics are a popular design medium. They are versatile and bold, grabbing the attention of people walking by and drawing them toward your storefront. They can also create environmental effects and promote your brand. Finally they can be temporary or permanent.
1. KNOW YOUR OPTIONS
There are different options for materials depending on your needs. Here are some of the most common:
· Window clings: These thin graphics don’t have any adhesive to help them stick to the surface of the window, using suction instead to stay in place. The biggest benefit of marketing window clings is that they are moveable and adjustable. They’re great for businesses that reorganize a lot or are rapidly expanding and may need to change locations.
· Opaque and clear decals: Decals are meant for more permanent placement than clings. They have an adhesive on one side and tend to be thicker. While they are more permanent, they cannot be repositioned after placement. You can find store window decals made of low- and high-tac that support varying degrees of environmental stress. You can put text on a clear decal for easy lettering or fill in the background with colors, a design or an image for full signage.
· Perforated decals: A perforated decal acts like a see-through surface, so you can look through the windows from inside your building while still advertising your big sale on the outside. These are also common in vehicle advertising to ensure visibility while driving. For buildings, they allow the room to still feel open and provide a view of the outside world while making use of the valuable window real estate.
· Frosted decals: This approach helps to achieve the look of frosted glass. These decals simulate the appearance of etched glass and are excellent for creating subtle privacy additions and decor. Try adding stripes of a frosted decal or blocking out a window in a door with it to create an elegant and functional piece of design.
2. How do Large-Scale Designs Work?
Here are a few ideas for large-scale designs with window graphics:
· Decor and ambiance: If your building offers a lot of glass real estate, you can use decals and window clings to create a unique feeling when a client enters. You can put full window graphics of a pattern across tall glass office walls or cover an outdoor-facing window in beautiful imagery.
· Multi-panel images: If your business has lots of repeating window panels, you can use that to your advantage. Consider storefront window decals that span the entire building, or create a checkerboard pattern with your business colors on alternating panels. You can lean into the architecture of your building to get a unique design and catch the eyes of people walking by.
· Privacy covers: Frosted-glass and opaque decals can help you create some privacy within your building. Whether you want to cover the windows up all the way, provide partial coverage looking out to the street or frost the glass between offices, large window decals can help.
· Large-scale advertising: If your storefront has large, tall windows in its entryway, fill them with full window decals advertising a sale or event. The vast size is an excellent attention-getter, especially if paired with bold colors and fonts.
3. PRIORITIZE READABILITY
The most significant consideration when it comes to text is making sure it is legible. If your viewers can’t read your sign, they’re not going to take the marketing message with them.
Think about how far away your readers are going to be from the sign. Is it going high up above the street where they’ll be far away, or will they be walking right past it on the sidewalk? Will your retail window graphics always be in good lighting, such as indoor placement, or will they be subject to the whims of the weather as people try to read them through foggy mornings and bright glare from the sun?
The further away your readers will be, the larger your text needs to be. Check out The Print Handbook’s chart on viewing distances for minimum suggested text sizes.
Here are some common distances for reading storefront window films and decals:
· Two feet: 5pt text
· Five feet: 13pt text
· Ten feet: 25pt text
· Thirty-three feet: 82pt text
· Fifty feet: 125pt text
Size can also play a role in the contrast of your text. Contrast is going to rear its head again when we look at text. Lettering needs to stand out from its background. Avoid colors that are too close together on the color wheel.
Try dark colors on a light background, like dark blue or green on white, or light colors on dark, such as yellow or white on black or dark blue. There are several online tools you can use to measure the contrast of your text, many of which use standards set forth by Web Content Accessibility Guidelines (WCAG). Though these guidelines are for digital graphics, the suggestions for contrast requirements can be applied to print colors, too.
4. PICK YOUR COLORS CAREFULLY
Decals look good with most any color. If your business window graphics are going to be clear, you have to pay a little more attention to your contrast if you want it to be easily readable.
THE COLOR WHEEL
When you decide on a color scheme, you’re often looking at using analogous colors or complementary colors. These terms refer to the locations of colors on the color wheel and their relationship to each other. Analogous colors are right next to each other, like red, orange and yellow, while complementary colors are opposites, like blue and orange.
Analogous colors are great for overall design schemes, but not as good for contrast (for example, try reading yellow text on an orange background.) For contrast, we turn to complementary colors or look at using white and black, one of which is usually always easy to see on a color. This need for contrast is often the reason for accent colors, which pop out from the overall color scheme and grab our attention.
Below are some complementary color combos that work well for contrast:
· Blue and orange
· Red and green
· Purple and yellow
Contrast is necessary for a design to pop and for text to be legible. When we’re looking at business window graphics and marketing designs, making it attractive and functional are both critical to getting your message across.
When it comes to selecting the colors for your design, consider the associations that we have with certain hues, a topic that Smashing Magazine covers in great detail. Blue is a peaceful color
that can feel reliable and sophisticated and it’s quite versatile with its many hues. Red can sometimes feel aggressive, but it’s also vibrant and spontaneous, which is why you see it in fast-food restaurants. We often find white to be sleek, minimalist and elegant. Keep in mind that some cultures have different associations with these colors, so you’ll have to do your research for different markets.
You may already have company colors picked out for you, which makes this job a little easier. If you have the license to do so, consider using different shades and tints — i.e., adding white or black to the color — for some variation.
5. PICK EFFECTIVE IMAGES
You can use a wide variety of images in your commercial window decals, but try not to choose anything too busy or distracting. It should support your message without detracting from it.
Be careful not to put your text in a bad spot, like a space where you’ll create low contrast. If you’re using text, it’s best to choose an image where there is room in the composition for a new element, such as a photo with a sprawling blue sky or an awkward space you want to fill.
The image itself must be high-quality. Talk to your printer about the minimum resolution you can use for your window
Whether you have your design figured out or need a little direction, the experts at SpeedPro are ready to help. We know design, and we know printing. We can offer design assistance and bring your marketing goals to life with durable and high-quality products for outdoor and indoor use.
Window clings for businesses, commercial window decals and other custom window graphics are all in our wheelhouse. Learn more about our window graphics or contact a studio today for a consultation or quote.